Generative AI in User Research and Design Thinking from Coursera

Ready to revolutionize your design process? In today's fast-paced world, creating products and services that truly resonate with users is paramount.

This course dives deep into the power of human-centered design, exploring how Design Thinking and user research can transform your approach to creating impactful solutions. In this course, you'll learn how to harness the potential of generative AI to supercharge your design process, from gathering insights to generating innovative ideas.

Discover how to seamlessly integrate AI tools into your workflow to master user research, extract meaningful data, and generate groundbreaking strategies. This course will equip you with the knowledge and skills to create truly user-centric experiences while understanding the ethical implications of AI. By the end of this course, you'll be able to confidently apply AI-powered design thinking to deliver exceptional products and services.

You will also master AI tools for user research, synthesize and interpret research data, and apply AI to generate strategic insights.

All you need is a curious mind and a will to learn. Experience as Design Thinking practitioner, or as Business Consultants would be an added advantage. This course does not need any programming skills.

What's inside

Syllabus

Preparation for Discovery

This module explores the transformative role of Artificial Intelligence in user research, offering a comprehensive understanding of how AI can enhance and streamline various research processes.

Research

This module provides a thorough exploration of primary research methods, equipping learners with the essential skills and knowledge to conduct effective and insightful user research from scratch.

Synthesis

This module focuses on synthesizing primary research data, employing AI-driven techniques like affinity mapping and pattern recognition to identify key themes. Participants learn to create user journeys using Chat GPT, gaining insights into user behavior and preferences. The module also covers AI-powered insight generation for strategic decision-making, preparing participants to apply synthesized data effectively in user-centric design and planning.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Emphasizes the importance of user research, which is critical in the design industry

Leverages AI, which is a significant trend in modern design

Instructors have a strong reputation in the field of design

Covers the application of AI in the design process, including topics like generative AI and ethical considerations

Provides a comprehensive overview of the design thinking process

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI in User Research and Design Thinking with these activities:

Read 'Design Thinking for Innovation' by Thomas Lockwood

Show steps

Expand your understanding of Design Thinking principles and their application in various industries

View Innovation by Design: How Any Organization Can... on Amazon

Show steps

Read the book thoroughly, taking notes on key concepts and examples
Identify how the principles discussed in the book relate to the course content

Brush up on Design Thinking concepts

Show steps

Review the fundamentals of Design Thinking to strengthen your understanding and prepare for the course

Browse courses on Design Thinking

Show steps

Review key principles of Design Thinking, such as empathy, iteration, and user-centricity
Explore examples of successful Design Thinking applications

Explore Generative AI Tools for Insights

Show steps

Familiarize yourself with generative AI tools to enhance your research and ideation processes.

Browse courses on Generative AI

Show steps

Identify generative AI tools for user research and insights.
Explore tutorials and resources to understand their capabilities.
Experiment with using generative AI to generate ideas and gather insights.

Nine other activities

Expand to see all activities and additional details

Show all 12 activities

Conduct User Interviews

Show steps

Practice conducting user interviews to enhance your understanding of user needs and preferences.

Browse courses on User Research

Show steps

Identify research objectives and target user profiles.
Prepare interview questions and schedule sessions.
Conduct interviews and document key insights.

Attend a Design Thinking workshop or conference

Show steps

Immerse yourself in the principles and practices of Design Thinking through hands-on activities and expert insights

Browse courses on Design Thinking

Show steps

Research and identify relevant Design Thinking workshops or conferences
Register and attend the event
Actively participate in the activities and discussions

Design User Personas

Show steps

Develop user personas to create realistic representations of your target audience, aiding in decision-making.

Browse courses on User Personas

Show steps

Gather data from user interviews and research.
Identify common patterns and characteristics.
Create user persona profiles, including demographics, behaviors, and motivations.

Learn to use a generative AI tool for user research

Show steps

Become familiar with an AI tool that can assist in gathering insights from user data

Browse courses on Generative AI

Show steps

Choose a generative AI tool and sign up for an account
Follow step-by-step tutorials to learn the basics of the tool
Practice using the tool to generate ideas and insights based on sample user data

Conduct mock user interviews

Show steps

Gain practical experience in interviewing users to gather valuable insights

Browse courses on User Interviews

Show steps

Identify potential interview participants and schedule sessions
Prepare interview questions that align with the course modules
Practice conducting interviews in a structured and empathic manner

Engage in peer review and feedback sessions

Show steps

Share your work with peers and receive constructive feedback to enhance your designs

Browse courses on Peer Review

Show steps

Organize review sessions with fellow students
Present your design concepts and gather feedback
Incorporate feedback into your design iterations

Build an AI-Powered User Journey Map

Show steps

Create an AI-powered user journey map to visualize and optimize user experiences throughout their interactions.

Browse courses on User Journey Mapping

Show steps

Define user journey stages and touchpoints.
Use generative AI to identify pain points and opportunities.
Develop AI-informed strategies to improve the user journey.

Develop a UX persona based on research findings

Show steps

Synthesize research data into a comprehensive persona that represents your target user

Browse courses on User Research

Show steps

Analyze interview data and identify common patterns and themes
Create a detailed profile of a representative user, including demographics, motivations, and pain points
Use the persona to guide your design decisions throughout the course

Contribute to an open-source design project

Show steps

Apply your skills and knowledge by contributing to a real-world design project

Browse courses on Open Source

Show steps

Find an open-source design project that aligns with your interests
Review the project documentation and identify areas where you can contribute
Make contributions to the project, such as code improvements or design enhancements

Career center

Learners who complete Generative AI in User Research and Design Thinking will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.

Generative AI in User Research and Design Thinking

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses