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Generative AI in User Research and Design Thinking

Rishabh Jain, Madonna Thomas, and Fractal Analytics

Ready to revolutionize your design process? In today's fast-paced world, creating products and services that truly resonate with users is paramount.

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Ready to revolutionize your design process? In today's fast-paced world, creating products and services that truly resonate with users is paramount.

This course dives deep into the power of human-centered design, exploring how Design Thinking and user research can transform your approach to creating impactful solutions. In this course, you'll learn how to harness the potential of generative AI to supercharge your design process, from gathering insights to generating innovative ideas.

Discover how to seamlessly integrate AI tools into your workflow to master user research, extract meaningful data, and generate groundbreaking strategies. This course will equip you with the knowledge and skills to create truly user-centric experiences while understanding the ethical implications of AI. By the end of this course, you'll be able to confidently apply AI-powered design thinking to deliver exceptional products and services.

You will also master AI tools for user research, synthesize and interpret research data, and apply AI to generate strategic insights.

All you need is a curious mind and a will to learn. Experience as Design Thinking practitioner, or as Business Consultants would be an added advantage. This course does not need any programming skills.

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What's inside

Syllabus

Preparation for Discovery
This module explores the transformative role of Artificial Intelligence in user research, offering a comprehensive understanding of how AI can enhance and streamline various research processes.
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Research
This module provides a thorough exploration of primary research methods, equipping learners with the essential skills and knowledge to conduct effective and insightful user research from scratch.
Synthesis
This module focuses on synthesizing primary research data, employing AI-driven techniques like affinity mapping and pattern recognition to identify key themes. Participants learn to create user journeys using Chat GPT, gaining insights into user behavior and preferences. The module also covers AI-powered insight generation for strategic decision-making, preparing participants to apply synthesized data effectively in user-centric design and planning.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Emphasizes the importance of user research, which is critical in the design industry
Leverages AI, which is a significant trend in modern design
Instructors have a strong reputation in the field of design
Covers the application of AI in the design process, including topics like generative AI and ethical considerations
Provides a comprehensive overview of the design thinking process

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Generative AI in User Research and Design Thinking with these activities:
Read 'Design Thinking for Innovation' by Thomas Lockwood
Expand your understanding of Design Thinking principles and their application in various industries
View Innovation by Design: How Any Organization Can... on Amazon
Show steps
  • Read the book thoroughly, taking notes on key concepts and examples
  • Identify how the principles discussed in the book relate to the course content
Brush up on Design Thinking concepts
Review the fundamentals of Design Thinking to strengthen your understanding and prepare for the course
Browse courses on Design Thinking
Show steps
  • Review key principles of Design Thinking, such as empathy, iteration, and user-centricity
  • Explore examples of successful Design Thinking applications
Explore Generative AI Tools for Insights
Familiarize yourself with generative AI tools to enhance your research and ideation processes.
Browse courses on Generative AI
Show steps
  • Identify generative AI tools for user research and insights.
  • Explore tutorials and resources to understand their capabilities.
  • Experiment with using generative AI to generate ideas and gather insights.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Conduct User Interviews
Practice conducting user interviews to enhance your understanding of user needs and preferences.
Browse courses on User Research
Show steps
  • Identify research objectives and target user profiles.
  • Prepare interview questions and schedule sessions.
  • Conduct interviews and document key insights.
Attend a Design Thinking workshop or conference
Immerse yourself in the principles and practices of Design Thinking through hands-on activities and expert insights
Browse courses on Design Thinking
Show steps
  • Research and identify relevant Design Thinking workshops or conferences
  • Register and attend the event
  • Actively participate in the activities and discussions
Design User Personas
Develop user personas to create realistic representations of your target audience, aiding in decision-making.
Browse courses on User Personas
Show steps
  • Gather data from user interviews and research.
  • Identify common patterns and characteristics.
  • Create user persona profiles, including demographics, behaviors, and motivations.
Learn to use a generative AI tool for user research
Become familiar with an AI tool that can assist in gathering insights from user data
Browse courses on Generative AI
Show steps
  • Choose a generative AI tool and sign up for an account
  • Follow step-by-step tutorials to learn the basics of the tool
  • Practice using the tool to generate ideas and insights based on sample user data
Conduct mock user interviews
Gain practical experience in interviewing users to gather valuable insights
Browse courses on User Interviews
Show steps
  • Identify potential interview participants and schedule sessions
  • Prepare interview questions that align with the course modules
  • Practice conducting interviews in a structured and empathic manner
Engage in peer review and feedback sessions
Share your work with peers and receive constructive feedback to enhance your designs
Browse courses on Peer Review
Show steps
  • Organize review sessions with fellow students
  • Present your design concepts and gather feedback
  • Incorporate feedback into your design iterations
Build an AI-Powered User Journey Map
Create an AI-powered user journey map to visualize and optimize user experiences throughout their interactions.
Browse courses on User Journey Mapping
Show steps
  • Define user journey stages and touchpoints.
  • Use generative AI to identify pain points and opportunities.
  • Develop AI-informed strategies to improve the user journey.
Develop a UX persona based on research findings
Synthesize research data into a comprehensive persona that represents your target user
Browse courses on User Research
Show steps
  • Analyze interview data and identify common patterns and themes
  • Create a detailed profile of a representative user, including demographics, motivations, and pain points
  • Use the persona to guide your design decisions throughout the course
Contribute to an open-source design project
Apply your skills and knowledge by contributing to a real-world design project
Browse courses on Open Source
Show steps
  • Find an open-source design project that aligns with your interests
  • Review the project documentation and identify areas where you can contribute
  • Make contributions to the project, such as code improvements or design enhancements

Career center

Learners who complete Generative AI in User Research and Design Thinking will develop knowledge and skills that may be useful to these careers:

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Course image
Effort
3 weeks of study
Level
Introductory
Via
Coursera
Institution
Fractal Analytics
Instructors
Rishabh Jain
Madonna Thomas
Fractal Analytics
Session
August 12, 2024 - September 9, 2024
Language
English
Good to know
Emphasizes the importance of user research, which is critical in the design industry
Leverages AI, which is a significant trend in modern design
Instructors have a strong reputation in the field of design
Covers the application of AI in the design process, including topics like generative AI and ethical considerations
Provides a comprehensive overview of the design thinking process
Share and help others discover this course.
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