Press Coverage, Publicity & Public Relations For Branding from Udemy

What's inside

Learning objectives

Get publicity for your business and get exposure to massive new audiences
Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!!
Pitch journalists in effective ways that work
Learn high level, savvy long-term strategies to get publicity
Get publicity for a book
Get help from the instructor if you have specific questions about your publicity efforts
Learn about local press clubs you can join in your city
Learn to use publicity to establish yourself as an authority

Understand how to build your own publicity channels so others see you as publicity
Get best links for seo by getting publicity from great publications and websites
Save thousands of dollars by not having to hire a publicist and doing your own publicity
Build your brand by getting press attention, and stand out among your competitors
Make more money by getting more traffic for your website
Get access to by-weekly office hours on googlehangout and get advice based on your unique situation
Show more
Show less

Get publicity for your business and get exposure to massive new audiences
Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!!
Pitch journalists in effective ways that work
Learn high level, savvy long-term strategies to get publicity
Get publicity for a book
Get help from the instructor if you have specific questions about your publicity efforts
Learn about local press clubs you can join in your city
Learn to use publicity to establish yourself as an authority
Understand how to build your own publicity channels so others see you as publicity
Get best links for seo by getting publicity from great publications and websites
Save thousands of dollars by not having to hire a publicist and doing your own publicity
Build your brand by getting press attention, and stand out among your competitors
Make more money by getting more traffic for your website
Get access to by-weekly office hours on googlehangout and get advice based on your unique situation
Show more
Show less

Syllabus

Course introduction: Watch this first to understand what you get from the course

Publicity course welcome and what to expect from the course

Introduction and publicity fundamentals

Getting publicity and press coverage will make you appear as more of an authority in your business niche because the publications on which you might be publish may be reputable. Not everyone is able to get press coverage, and it will make you appear as more special and as more of a thought leader if you are able to get the coverage when your competitors may not be able to get it.

Your publicity story to stand out and grab attention

WORKSHEET, EXAMPLE & EXERCISE: How to make your business an attractive story

10 ways to make your business immediately more newsworthy

Example of a plumber who got publicity by being unique

Reverse publicity method

In this part of the course you learn how publicity can help you get brand recognition, for you as a professional and for your business. Brand recognition is a big part of PR, and once you build brand recognition within your industry, it will help you beat out your competition long-term because your business and personal brand will have more trust and authority associated with it.

In this part of the online publicity and PR training, we explain how you can use your blog to get press coverage and position yourself as an expert in your business domain. Your blog can be a powerful tool if you use it intelligently.

How to get noteworthy guests on your show

How publicity will help your SEO and to get your site to rank in Google

Press clubs to network with journalists

What are press clubs? And how to join press clubs

WALKTHROUGH of how to find press clubs and press associations in your area

Actionable strategies you can start implementing today

In this part of the course I teach you how to be successful and get good results with HARO (help a reporter out). I have personally used HARO to get over 50 instances of publicity from big and large print and online publications like blogs and magazines. I also used HARO to get a regular writing gig for a big magazine, which gave me a lot of exposure for my business, and made me much more authoritative. HARO is a great way to get publicity. Unfortunately, it is very competitive. So in this tutorial you will learn my strategy for getting publicity from HARO.

Hashtags to get publicity

Publicity from events - tapping into existing audiences

Publicity from events - creating your own event series from scratch

Press release writing and sending out - good for unique and compelling companies

Press release section introduction

What are press releases for?

Starting to write the press release with the title

Additional press release headline examples

Subtitle for your press release

Writing the press release as a story and to add keywords

Finishing the press release with bio and contact sections

Another press release example

If journalists copy and paste your press release, how will it impact your SEO?

Example for a book release

Example of PLR licensing service press release

Submitting the press release

20 websites to promote press releases

Press release results

In this tutorial on our online publicity course you will learn how to optimize your press release for SEO (search engine optimization) so that when you do get publicity, those articles have a higher chance to rank in Google searches, and drive traffic to your website long term.

Press release exercise

Press release exercise - answer

Press release title exercise

Press release title exercise - answer

Press release quiz

Publicity stunts

How to use publicity stunts to get publicity

WORSHEET: Publicity stunts for your business

Publicity for a book or book launch

How to get publicity for a book

Case study of how one CEO got millions of visitors from free publicity

How to get interviewed on radio shows and podcasts

RadioGuestList introduction - influencer marketing through radio shows, podcasts

How to check out the emails

How to craft your pitch to radio show and podcast hosts

Pitch template and example

Edited podcaster or radio show pitch example

Ways to strengthen your pitch

Your promotional asset

Showing results of a podcast pitch I sent out

How and what to talk about on the shows to sell your products

How to get 50-100% more radio or podcast interviews

How to get a HUGE number of radio shows, podcast and even TV appearances

Another similar service to boost your potential reach

Podcast and radio show publicity quiz

One place to put all your important pages and share

How you can start a show for branding and reverse publicity

Show introduction

Considering additional benefits and goals for your show

Advanced content repurposing with strategies that work today & in the future

Should your show be daily, weekly or monthly?

Topic coverage: Current or evergreen topics

Example of a newsy and evergreen topic

Show monetization

Deciding on a solo host show or with partners or with guests

Storytelling for publicity and telling your brand story better

Storytelling for PR and better communicating your brand - introduction

Introduction to storytelling and persuasion

Story structure at its basic elements

EXERCISE: Let's take a boring story and give it human appeal

Exercise - let's build a story from scratch

Introduction to show-don't-tell for great imagery and persuasion

Show, don't tell in a job interview to help the interviewer see you at your best

More practice for show, don't tell

Show, don't tell - in creative writing and poetry

Corporate brand story

The case study story - one of the most effective tools for businesses & media

Personal story for an interview or at work

Tell a great first-impression story

Hiring and outsourcing for publicity

What is a publicist and how does a publicist work

In this part of the course we talk about when to hire a PR agency or a PR professional (otherwise known as a publicist) to help you get publicity on a regular basis. According to Bert, you should hire a PR company or a publicist as soon as you can afford it because their work will get you brand recognition, customers, and backlinks for SEO (search engine optimization). So the sooner you can accelerate your PR, the better.

Strategy for hiring freelancers to help you with publicity & what doesn't work

Creating a professional LinkedIn profile

Introduction to this section

LinkedIn as your reputation management on online resume

Professionally branding your 2 LinkedIn images

Updating your byline to promote your business or brand you

How to create a nice summary for your LinkedIn profile

LinkedIn recommendations

LinkedIn endorsements

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Helps students stand out from competitors through unique brand recognition

Provides guidance on effective pitching to secure media coverage and interviews

Empowers learners to build their own publicity channels and establish themselves as thought leaders

Offers a money-back guarantee, demonstrating confidence in the course content

Provides real-life examples and case studies to illustrate successful publicity strategies

Covers various publicity channels, including podcasts, radio shows, and press releases, providing a comprehensive approach

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Press Coverage, Publicity & Public Relations For Branding with these activities:

Review the basics of public relations

Show steps

Start with the basics of public relations by reviewing definitions, key concepts, and the role of PR in business.

Browse courses on Public Relations

Show steps

Identify the key definitions and concepts of public relations
Explore the different types of public relations
Learn about the role of public relations in business

Read a book on public relations strategy

Show steps

Gain a comprehensive understanding of public relations strategies by reading a relevant book.

View Public Relations: Strategies and Tactics (11th... on Amazon

Show steps

Identify a reputable book on public relations strategy
Read the book thoroughly, taking notes and highlighting key concepts
Reflect on the strategies discussed and consider how they apply to your work

Organize your public relations materials

Show steps

Keep track of your work and accomplishments by organizing your materials.

Browse courses on Career Development

Show steps

Gather all relevant public relations materials, such as press releases, articles, and case studies
Create a system for organizing and storing your materials
Review your materials regularly and update them as needed

Four other activities

Expand to see all activities and additional details

Show all seven activities

Write a press release for a hypothetical product launch

Show steps

Develop your understanding of how to write an effective press release by creating one from scratch.

Show steps

Identify the key elements of a press release
Brainstorm a newsworthy product launch idea
Write a press release based on your idea

Enroll in an online public relations course or workshop

Show steps

Enhance your knowledge and skills by enrolling in an online public relations course.

Show steps

Identify and enroll in an online public relations course or workshop
Complete the course or workshop and apply the new knowledge to your work
Obtain a certificate or recognition for completing the course or workshop

Attend a public relations industry event

Show steps

Expand your network and stay updated on industry trends by attending an event.

Show steps

Identify relevant public relations industry events
Register for the event and make a plan to attend
Attend the event, engage with speakers and attendees, and collect contact information

Identify a public relations professional as a mentor

Show steps

Seek guidance from an experienced professional to gain insights and expand your knowledge.

Browse courses on Career Development

Show steps

Identify potential mentors in your network or industry
Reach out to your chosen mentors and express your interest
Establish regular communication and seek their advice

Career center

Learners who complete Press Coverage, Publicity & Public Relations For Branding will develop knowledge and skills that may be useful to these careers:

Media Relations Specialist

A Media Relations Specialist is responsible for building and maintaining relationships with the media on behalf of a company or organization. This course can be useful for Media Relations Specialists as it provides insights into how to pitch to journalists, how to manage media crises, and how to use social media to build relationships with reporters.

See salaries and explore the career path for Media Relations Specialist

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of a company or organization and fostering relationships with the media. This course can be particularly useful for Public Relations Specialists as it provides insights into how to get publicity for a business or organization. The course covers topics such as how to write effective press releases, how to pitch to journalists, and how to use social media to generate publicity. Additionally, the course provides access to a community of PR professionals who can offer advice and support.

See salaries and explore the career path for Public Relations Specialist

Press Secretary

A Press Secretary is responsible for managing the media relations for a politician or government official. This course can be particularly useful for Press Secretaries as it provides insights into how to handle media inquiries, how to prepare for press conferences, and how to use social media to communicate with the public.

See salaries and explore the career path for Press Secretary

Communications Manager

A Communications Manager is responsible for overseeing all aspects of a company or organization's communications, including public relations, marketing, and social media. This course can be beneficial for Communications Managers as it provides a comprehensive overview of how to manage a successful communications program. The course covers topics such as how to develop a communications plan, how to measure the results of a communications campaign, and how to use social media to amplify communications efforts.

See salaries and explore the career path for Communications Manager

Journalist

A Journalist is responsible for gathering and reporting on news and current events. This course can be beneficial for Journalists as it provides insights into how to get publicity for a story or article. The course covers topics such as how to write effective headlines, how to pitch to editors, and how to use social media to promote your work. Additionally, the course provides access to a community of journalists who can offer advice and support.

See salaries and explore the career path for Journalist

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. This course may be helpful for Marketing Managers as it provides insights into how to use publicity to generate leads and grow a business. The course covers topics such as how to create a publicity plan, how to measure the results of a publicity campaign, and how to use social media to amplify publicity efforts.

See salaries and explore the career path for Marketing Manager

Social Media Manager

A Social Media Manager is responsible for managing the social media accounts of a company or organization. This course may be beneficial for Social Media Managers as it provides insights into how to use social media to generate publicity for a company or organization. The course covers topics such as how to create a social media strategy, how to measure the results of a social media campaign, and how to use social media to build relationships with customers and partners.

See salaries and explore the career path for Social Media Manager

Publisher

A Publisher is responsible for overseeing the production and distribution of books, magazines, or newspapers. This course may be helpful for Publishers as it provides insights into how to generate publicity for a publication. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a publication.

See salaries and explore the career path for Publisher

Event Planner

An Event Planner is responsible for planning and executing events. This course may be helpful for Event Planners as it provides insights into how to generate publicity for events. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote events.

See salaries and explore the career path for Event Planner

Author

An Author is responsible for writing and publishing books. This course may be useful for Authors as it provides insights into how to generate publicity for a book. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a book.

See salaries and explore the career path for Author

Charity CEO

A Charity CEO is responsible for leading and managing a charity organization. This course may be helpful for Charity CEOs as it provides insights into how to generate publicity for a charity organization. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a charity organization.

See salaries and explore the career path for Charity CEO

Freelance Writer

A Freelance Writer is responsible for writing articles, blog posts, and other content for clients. This course may be helpful for Freelance Writers as it provides insights into how to generate publicity for their work. The course covers topics such as how to write a press release, how to pitch to editors, and how to use social media to promote their work.

See salaries and explore the career path for Freelance Writer

Blogger

A Blogger is responsible for writing and publishing blog posts on a regular basis. This course may be helpful for Bloggers as it provides insights into how to generate publicity for a blog. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a blog.

See salaries and explore the career path for Blogger

Public Speaker

A Public Speaker is responsible for delivering speeches and presentations to audiences. This course may be helpful for Public Speakers as it provides insights into how to generate publicity for speaking engagements. The course covers topics such as how to write a press release, how to pitch to event organizers, and how to use social media to promote speaking engagements.

See salaries and explore the career path for Public Speaker

Nonprofit Executive Director

A Nonprofit Executive Director is responsible for leading and managing a nonprofit organization. This course may be helpful for Nonprofit Executive Directors as it provides insights into how to generate publicity for a nonprofit organization. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a nonprofit organization.

See salaries and explore the career path for Nonprofit Executive Director