Press Coverage, Publicity & Public Relations For Branding from Udemy

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Recently updated to include more lectures:

How to write better headlines that increase click-through rates
10 actionable strategies to get press coverage as early as this week
Press release example and template
Case study of how one of my clients got millions of website visitors from publicity

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills after you complete the course

* Be automatically entered to get chosen for my student of the month status and have your business featured

3 MAIN SECTIONS OF THE COURSE

Actionable strategies to get publicity you can begin implementing on day one
Actionable insights from Alex Genadinik on how you can get publicity
Newly added, a case study from Adam Lippin on how he got publicity for his business

This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.

The first part of the course gives you actionable strategies to get publicity and to position your business to naturally get more PR exposure by being more exciting. I share many advanced tactics for generating publicity and press coverage for your business.

In the second part of the course I show you practical tips for how to get publicity in various types of media, and how to pitch journalists, radio show hosts and podcasters to get them to invite you on their shows.

In the third part of the course, I interview my client who has gone on to use the publicity strategies I taught him to get publicity and exposure to millions of people.

In addition to the course lectures, you get my help and advice. You can start discussions and message me with private questions about your publicity or public relations questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you.

I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

MONEY-BACK GUARANTEE

This publicity course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

What's inside

Learning objectives

Get publicity for your business and get exposure to massive new audiences
Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!!
Pitch journalists in effective ways that work
Learn high level, savvy long-term strategies to get publicity
Get publicity for a book
Get help from the instructor if you have specific questions about your publicity efforts
Learn about local press clubs you can join in your city
Learn to use publicity to establish yourself as an authority

Understand how to build your own publicity channels so others see you as publicity
Get best links for seo by getting publicity from great publications and websites
Save thousands of dollars by not having to hire a publicist and doing your own publicity
Build your brand by getting press attention, and stand out among your competitors
Make more money by getting more traffic for your website
Get access to by-weekly office hours on googlehangout and get advice based on your unique situation
Show more
Show less

Get publicity for your business and get exposure to massive new audiences
Get on the radio, podcasts, online magazines, big blogs, and be promoted on big social media channels!!
Pitch journalists in effective ways that work
Learn high level, savvy long-term strategies to get publicity
Get publicity for a book
Get help from the instructor if you have specific questions about your publicity efforts
Learn about local press clubs you can join in your city
Learn to use publicity to establish yourself as an authority
Understand how to build your own publicity channels so others see you as publicity
Get best links for seo by getting publicity from great publications and websites
Save thousands of dollars by not having to hire a publicist and doing your own publicity
Build your brand by getting press attention, and stand out among your competitors
Make more money by getting more traffic for your website
Get access to by-weekly office hours on googlehangout and get advice based on your unique situation
Show more
Show less

Syllabus

Course introduction: Watch this first to understand what you get from the course

Publicity course welcome and what to expect from the course

Introduction and publicity fundamentals

Getting publicity and press coverage will make you appear as more of an authority in your business niche because the publications on which you might be publish may be reputable. Not everyone is able to get press coverage, and it will make you appear as more special and as more of a thought leader if you are able to get the coverage when your competitors may not be able to get it.

In this part of the course you learn how publicity can help you get brand recognition, for you as a professional and for your business. Brand recognition is a big part of PR, and once you build brand recognition within your industry, it will help you beat out your competition long-term because your business and personal brand will have more trust and authority associated with it.

In this part of the online publicity and PR training, we explain how you can use your blog to get press coverage and position yourself as an expert in your business domain. Your blog can be a powerful tool if you use it intelligently.

In this part of the course I teach you how to be successful and get good results with HARO (help a reporter out). I have personally used HARO to get over 50 instances of publicity from big and large print and online publications like blogs and magazines. I also used HARO to get a regular writing gig for a big magazine, which gave me a lot of exposure for my business, and made me much more authoritative. HARO is a great way to get publicity. Unfortunately, it is very competitive. So in this tutorial you will learn my strategy for getting publicity from HARO.

In this tutorial on our online publicity course you will learn how to optimize your press release for SEO (search engine optimization) so that when you do get publicity, those articles have a higher chance to rank in Google searches, and drive traffic to your website long term.

In this part of the course we talk about when to hire a PR agency or a PR professional (otherwise known as a publicist) to help you get publicity on a regular basis. According to Bert, you should hire a PR company or a publicist as soon as you can afford it because their work will get you brand recognition, customers, and backlinks for SEO (search engine optimization). So the sooner you can accelerate your PR, the better.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Helps students stand out from competitors through unique brand recognition

Provides guidance on effective pitching to secure media coverage and interviews

Empowers learners to build their own publicity channels and establish themselves as thought leaders

Offers a money-back guarantee, demonstrating confidence in the course content

Provides real-life examples and case studies to illustrate successful publicity strategies

Covers various publicity channels, including podcasts, radio shows, and press releases, providing a comprehensive approach

Reviews summary

Practical pr for business growth

According to students, this course offers highly actionable strategies for securing press coverage and boosting brand visibility, proving particularly useful for beginners and small business owners. Learners consistently highlight the instructor's exceptional responsiveness as a major strength, providing invaluable support. While the content is praised for being practical and easy to apply, including effective tips for HARO and podcast pitching, a few reviews suggest some elements might be basic for experienced marketers or could benefit from more up-to-date social media PR guidance. Overall, it's considered a valuable investment.

Case studies and examples effectively demonstrate practical application.

"The case studies were inspiring and showed real-world application."

"I particularly liked the storytelling module and how it ties into PR."

"The press release templates were helpful."

Excellent starting point for those new to public relations.

"Amazing course for beginners! Learned so much about PR from scratch."

"Good overview... Still, a solid foundation."

"I found it very useful for understanding how to get noticed as a small business owner."

Instructor provides timely and helpful responses to student questions.

"The instructor is also super responsive, which is a huge plus!"

"The support from the instructor is exceptional."

"Instructor answers quickly, though."

"The instructor's quick replies made a huge difference."

Provides practical, immediately applicable PR and publicity techniques.

"The actionable strategies are clear, especially the HARO section. I've already landed two interviews."

"Absolutely brilliant! The practical tips for pitching podcasts worked like a charm."

"This course is a goldmine for small businesses! The step-by-step guidance on getting publicity is invaluable."

Some content may feel basic for experienced learners or needs updating.

"Some parts felt a bit basic if you already have some marketing background."

"The content is decent, but some of the advice feels a bit dated. I wish there was more on social media PR."

"Felt like I could find this information elsewhere for free."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Press Coverage, Publicity & Public Relations For Branding with these activities:

Review the basics of public relations

Show steps

Start with the basics of public relations by reviewing definitions, key concepts, and the role of PR in business.

Browse courses on Public Relations

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Identify the key definitions and concepts of public relations
Explore the different types of public relations
Learn about the role of public relations in business

Read a book on public relations strategy

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Gain a comprehensive understanding of public relations strategies by reading a relevant book.

View Public Relations: Strategies and Tactics (11th... on Amazon

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Identify a reputable book on public relations strategy
Read the book thoroughly, taking notes and highlighting key concepts
Reflect on the strategies discussed and consider how they apply to your work

Organize your public relations materials

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Keep track of your work and accomplishments by organizing your materials.

Browse courses on Career Development

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Gather all relevant public relations materials, such as press releases, articles, and case studies
Create a system for organizing and storing your materials
Review your materials regularly and update them as needed

Four other activities

Expand to see all activities and additional details

Show all seven activities

Write a press release for a hypothetical product launch

Show steps

Develop your understanding of how to write an effective press release by creating one from scratch.

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Identify the key elements of a press release
Brainstorm a newsworthy product launch idea
Write a press release based on your idea

Enroll in an online public relations course or workshop

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Enhance your knowledge and skills by enrolling in an online public relations course.

Show steps

Identify and enroll in an online public relations course or workshop
Complete the course or workshop and apply the new knowledge to your work
Obtain a certificate or recognition for completing the course or workshop

Attend a public relations industry event

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Expand your network and stay updated on industry trends by attending an event.

Show steps

Identify relevant public relations industry events
Register for the event and make a plan to attend
Attend the event, engage with speakers and attendees, and collect contact information

Identify a public relations professional as a mentor

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Seek guidance from an experienced professional to gain insights and expand your knowledge.

Browse courses on Career Development

Show steps

Identify potential mentors in your network or industry
Reach out to your chosen mentors and express your interest
Establish regular communication and seek their advice

Career center

Learners who complete Press Coverage, Publicity & Public Relations For Branding will develop knowledge and skills that may be useful to these careers:

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of a company or organization and fostering relationships with the media. This course can be particularly useful for Public Relations Specialists as it provides insights into how to get publicity for a business or organization. The course covers topics such as how to write effective press releases, how to pitch to journalists, and how to use social media to generate publicity. Additionally, the course provides access to a community of PR professionals who can offer advice and support.

See salaries and explore the career path for Public Relations Specialist

Press Secretary

A Press Secretary is responsible for managing the media relations for a politician or government official. This course can be particularly useful for Press Secretaries as it provides insights into how to handle media inquiries, how to prepare for press conferences, and how to use social media to communicate with the public.

See salaries and explore the career path for Press Secretary

Media Relations Specialist

A Media Relations Specialist is responsible for building and maintaining relationships with the media on behalf of a company or organization. This course can be useful for Media Relations Specialists as it provides insights into how to pitch to journalists, how to manage media crises, and how to use social media to build relationships with reporters.

See salaries and explore the career path for Media Relations Specialist

Journalist

A Journalist is responsible for gathering and reporting on news and current events. This course can be beneficial for Journalists as it provides insights into how to get publicity for a story or article. The course covers topics such as how to write effective headlines, how to pitch to editors, and how to use social media to promote your work. Additionally, the course provides access to a community of journalists who can offer advice and support.

See salaries and explore the career path for Journalist

Communications Manager

A Communications Manager is responsible for overseeing all aspects of a company or organization's communications, including public relations, marketing, and social media. This course can be beneficial for Communications Managers as it provides a comprehensive overview of how to manage a successful communications program. The course covers topics such as how to develop a communications plan, how to measure the results of a communications campaign, and how to use social media to amplify communications efforts.

See salaries and explore the career path for Communications Manager

Publisher

A Publisher is responsible for overseeing the production and distribution of books, magazines, or newspapers. This course may be helpful for Publishers as it provides insights into how to generate publicity for a publication. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a publication.

See salaries and explore the career path for Publisher

Social Media Manager

A Social Media Manager is responsible for managing the social media accounts of a company or organization. This course may be beneficial for Social Media Managers as it provides insights into how to use social media to generate publicity for a company or organization. The course covers topics such as how to create a social media strategy, how to measure the results of a social media campaign, and how to use social media to build relationships with customers and partners.

See salaries and explore the career path for Social Media Manager

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. This course may be helpful for Marketing Managers as it provides insights into how to use publicity to generate leads and grow a business. The course covers topics such as how to create a publicity plan, how to measure the results of a publicity campaign, and how to use social media to amplify publicity efforts.

See salaries and explore the career path for Marketing Manager

Charity CEO

A Charity CEO is responsible for leading and managing a charity organization. This course may be helpful for Charity CEOs as it provides insights into how to generate publicity for a charity organization. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a charity organization.

See salaries and explore the career path for Charity CEO

Author

An Author is responsible for writing and publishing books. This course may be useful for Authors as it provides insights into how to generate publicity for a book. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a book.

See salaries and explore the career path for Author

Freelance Writer

A Freelance Writer is responsible for writing articles, blog posts, and other content for clients. This course may be helpful for Freelance Writers as it provides insights into how to generate publicity for their work. The course covers topics such as how to write a press release, how to pitch to editors, and how to use social media to promote their work.

See salaries and explore the career path for Freelance Writer

Blogger

A Blogger is responsible for writing and publishing blog posts on a regular basis. This course may be helpful for Bloggers as it provides insights into how to generate publicity for a blog. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a blog.

See salaries and explore the career path for Blogger

Public Speaker

A Public Speaker is responsible for delivering speeches and presentations to audiences. This course may be helpful for Public Speakers as it provides insights into how to generate publicity for speaking engagements. The course covers topics such as how to write a press release, how to pitch to event organizers, and how to use social media to promote speaking engagements.

See salaries and explore the career path for Public Speaker

Event Planner

An Event Planner is responsible for planning and executing events. This course may be helpful for Event Planners as it provides insights into how to generate publicity for events. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote events.

See salaries and explore the career path for Event Planner

Nonprofit Executive Director

A Nonprofit Executive Director is responsible for leading and managing a nonprofit organization. This course may be helpful for Nonprofit Executive Directors as it provides insights into how to generate publicity for a nonprofit organization. The course covers topics such as how to write a press release, how to pitch to journalists, and how to use social media to promote a nonprofit organization.

See salaries and explore the career path for Nonprofit Executive Director