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Kate Salberg
  • This course is designed for event management students to give an understanding of the role of the showcaller in corporate events and the critical role of the producer in providing the information to enable the showcaller to deliver a good show.

  • An explanation of all the other production roles involved and how the showcaller interacts with them.

  • The course is made up of a series of videos giving an explanation of how a showcaller works alongside the producer from arrival onsite through to the show going live.

Read more
  • This course is designed for event management students to give an understanding of the role of the showcaller in corporate events and the critical role of the producer in providing the information to enable the showcaller to deliver a good show.

  • An explanation of all the other production roles involved and how the showcaller interacts with them.

  • The course is made up of a series of videos giving an explanation of how a showcaller works alongside the producer from arrival onsite through to the show going live.

  • There isn't very good availability of this sort of content for event management students.  This course will equip those

  • planning to become event and conference producers with essential knowledge of technical production and the pressures on the producer and showcrew when delivering an event.

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What's inside

Learning objectives

  • How showcallers work in corporate events and conferences & the crucial producer role
  • Understand the importance of the showcaller role in the production side of events alongside the producer

Syllabus

Understand the layout of the course
Introductory video
Gender Specifiicity in these videos
Understand the role of the showcaller in a corporate event
Read more

Understand how a graphics presentation is put together

Understand what a showcaller does to call a show

What the showcaller does from arrival onsite to rehearsals

This video demonstrates how it sounds to hear a small script showcalled.  The way in which the cues are partly descriptive and partly instructional.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides essential knowledge of technical production, which is often a gap in event management education, giving students a competitive edge
Explores the critical role of the producer in providing information to the showcaller, highlighting the collaborative nature of event production
Covers the roles of various production crew members, such as lighting, sound, and video operators, offering a comprehensive view of event production
Explores virtual showcalling, which reflects the evolving landscape of event production and the increasing importance of remote and hybrid events
Focuses on corporate events and conferences, which may not fully prepare students for showcalling in other event types, such as weddings or concerts
Includes a video demonstrating how a small script is showcalled, which offers practical insight into the real-world application of showcalling techniques

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Reviews summary

Understanding corporate event production roles

Based on analysis of the course structure and objectives, this course appears designed to provide event management students with a solid understanding of the showcaller role (neutral) in corporate events and its relationship with the crucial producer functions (positive). The curriculum covers various technical production roles (neutral) like lighting, sound, and video from a producer's perspective, aiming to equip future producers with essential technical knowledge (positive). It seems to address a niche area (positive) with limited existing online content. While likely useful for a broad overview, the level of technical detail (warning) might be introductory and require further study for specific roles.
Coverage is high-level, focused on producer perspective.
"This course is great for understanding what tech teams do from a producer's view."
"While I learned about Media Servers and Vision Mixers, I'd need more detail to work with them."
"It gives a good overview of technical concepts but isn't a deep dive for specialists."
Addresses a specific, hard-to-find area of knowledge.
"Finding content specifically on corporate showcalling for event students was difficult, this filled a gap."
"I appreciated the focus on the corporate event environment."
"The specific angle on showcalling interaction is hard to find elsewhere online."
Provides a clear picture of various event roles.
"I finally understand how the Showcaller works with the Producer and other tech crew."
"The modules on lighting, sound, and video roles were very helpful to see the big picture."
"Gaining insight into the responsibilities of each production team member is invaluable."
Content helps prepare for actual event scenarios.
"The section on calling the show live felt very realistic and practical."
"Understanding the pressures on the producer and crew is essential preparation."
"The showcalling example video really brought the script concepts to life."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Corporate Showcalling for event management students with these activities:
Review 'The Event Planner's Handbook'
Gain a broader understanding of event planning and production to better appreciate the showcaller's role within the larger event context.
Show steps
  • Obtain a copy of 'The Event Planner's Handbook'.
  • Read the sections on event production and technical aspects.
  • Take notes on key concepts and roles.
Compile a Showcaller's Toolkit
Gather essential resources and templates that a showcaller would use, such as running order templates, script examples, and communication protocols.
Show steps
  • Research essential showcalling tools and templates.
  • Gather examples of running orders and scripts.
  • Organize the resources into a digital toolkit.
Practice Cueing Exercises
Practice calling cues from sample scripts to improve timing, clarity, and confidence in showcalling.
Show steps
  • Find sample event scripts online.
  • Practice calling cues aloud from the scripts.
  • Record yourself and review your performance.
Three other activities
Expand to see all activities and additional details
Show all six activities
Review 'Event Production: The Complete Guide'
Deepen your understanding of the technical aspects of event production to enhance your showcalling skills and collaboration with the production crew.
Show steps
  • Obtain a copy of 'Event Production: The Complete Guide'.
  • Read the sections on technical production elements.
  • Take notes on key concepts and best practices.
Create a Showcalling Demo Reel
Produce a short video demonstrating your showcalling skills, showcasing your ability to call cues, manage timing, and communicate effectively.
Show steps
  • Write a short script for a mock event.
  • Record yourself calling the show.
  • Edit the footage into a demo reel.
Follow Showcalling Tutorials
Seek out and follow online tutorials or workshops on showcalling techniques to refine your skills and learn new approaches.
Show steps
  • Search for showcalling tutorials on YouTube or other platforms.
  • Follow along with the tutorials and practice the techniques.
  • Take notes on key takeaways and tips.

Career center

Learners who complete Corporate Showcalling for event management students will develop knowledge and skills that may be useful to these careers:
Showcaller
A Showcaller is responsible for the real-time direction of a live event, calling cues to ensure a smooth and engaging experience for the audience. Showcallers work closely with the event producer and technical crew, making quick decisions and adjustments as needed. This course is specifically designed to provide an understanding of the role of the showcaller in corporate events. You will learn how a showcaller works alongside the producer from arrival onsite through to the show going live. The course, by focusing on terminology, timing, scripts, and the process of calling the show, is essential for aspiring showcallers.
Event Producer
An Event Producer orchestrates all aspects of an event, from initial concept to final execution. Event producers must be adept at managing budgets, vendors, and logistics, and ensuring that all elements align with the client's vision. This course helps you explore the critical interplay between the producer and the showcaller, as well as the showcrew, which is key to understanding the production side of events. The course provides essential knowledge of technical production, the pressures on the producer and showcrew when delivering an event, and how to equip oneself with the ability to coordinate these elements effectively. Given the course's specific focus on the producer's role in enabling the showcaller, anyone aspiring to excel as an Event Producer should strongly consider taking this course.
Technical Director
A Technical Director oversees the technical aspects of live events, ensuring seamless execution of audio, video, lighting, and staging. This role demands a comprehensive understanding of how technical elements integrate to deliver a polished and engaging experience. This course explores the various production roles involved in corporate events, including lighting, sound, video, and media servers. The course helps you grasp the nuances of how each department functions and interacts with the showcaller. The course's focus on technical production and the roles within a showcrew makes it valuable for anyone aiming to become a Technical Director.
Vision Mixer
A Vision Mixer selects and combines different video sources to create the program output for live events. This role requires technical expertise and creative vision to produce a compelling visual experience. This course examines the role of the vision mixer and cameras. It also poses questions about whether to always have the vision mixer on the main show ring. The course aims to provide essential knowledge of the pressures on the producer and showcrew when delivering an event, which makes it quite useful for an aspiring vision mixer.
Autocue Operator
An Autocue Operator manages the teleprompter system, ensuring that the text is displayed clearly and accurately for speakers. This role requires attention to detail and the ability to anticipate the speaker's pace and rhythm. This course explains what the autocue operator does and how the autocue is used in a corporate event. This explicit coverage of the autocue operator role may be useful for an aspiring autocue operator.
Virtual Event Producer
A Virtual Event Producer oversees the technical and logistical aspects of online events, ensuring a seamless and engaging experience for remote attendees. This role requires expertise in virtual event platforms and technologies. This course examines what is happening with virtual showcalling. Anyone who wishes to work as a virtual event producer would benefit from this course.
Production Coordinator
A Production Coordinator handles logistical and administrative tasks for events, supporting the event producer and technical teams. Strong organizational and communication skills are essential for managing schedules, contracts, and vendor relationships. This course examines the roles of the producer, showcaller, and other production crew. The course's insights into the division of labor and the knowledge of technical production, equips those planning to become event and conference producers with essential knowledge of technical production and the pressures on the producer and showcrew when delivering an event.
Content Manager
A Content Manager is responsible for planning, creating, and ensuring the delivery of high-quality content. They work closely with event producers to develop the material needed for an event. This course explores what content is and how it can be managed, and content delivery and control. The course makes an emphasis on what is needed to deliver an event, which makes it valuable for an aspiring content manager.
Stage Manager
A Stage Manager is in charge of the backstage area during a performance or event, ensuring that all technical and artistic elements run smoothly. Stage managers oversee set changes, coordinate performer movements, and maintain order and safety. This course examines the various roles within a production crew, including lighting, sound, video, and stage management. You will learn how each department functions and interacts with the showcaller and producer. The course's comprehensive overview of event production roles makes it particularly helpful for aspiring stage managers.
Graphics Operator
A Graphics Operator creates and manages visual content for events, including presentations, videos, and animations. They ensure that graphics are accurate, visually appealing, and seamlessly integrated into the event. This course explains how a graphics operator works in putting together a presentation, how a graphics presentation is put together, how presenters cue their slides, what content is and how it can be managed, and content delivery and control. This knowledge may be useful for an aspiring graphics operator.
Broadcast Engineer
A Broadcast Engineer installs, maintains, and operates the technical equipment used for broadcasting live events. This role requires a strong understanding of broadcast technology and troubleshooting skills. This course looks at media servers and screen switchers. It aims to provide essential knowledge of technical production and the pressures on the producer and showcrew when delivering an event, which makes it beneficial for aspiring broadcast engineers.
Conference Coordinator
A Conference Coordinator manages logistics for conferences, including venue selection, speaker arrangements, and attendee registration. This course will equip those planning to become event and conference producers with essential knowledge of technical production and the pressures on the producer and showcrew when delivering an event. For anyone who wishes to work as a conference coordinator, this course may be helpful.
Video Technician
A Video Technician sets up and operates video equipment for events, including cameras, switchers, and projectors. They ensure that video feeds are clear, stable, and properly routed to displays. This course explains how a video operator works and the problems they can encounter. It also covers media servers, vision mixers, cameras, and autocue operators, helping ensure a broad range of knowledge for an aspiring video technician.
Sound Engineer
A Sound Engineer is responsible for the audio aspects of an event, including microphone placement, sound mixing, and equipment maintenance. They ensure that the audio quality is optimal for the venue and audience. As this course includes an explanation of how the sound department works in a corporate event as well as comms discipline, the course may be useful for an aspiring sound engineer. It also covers Voice of God and programme sound, adding to the discussion.
Lighting Technician
A Lighting Technician is responsible for setting up and operating lighting equipment for events, ensuring that the lighting design is executed according to plan. This role requires a strong understanding of lighting principles, equipment, and control systems. This course provides insights into how the lighting department works within a conference or event and an explanation of why numbers are not used when giving cues to lighting. The course's specifics about lighting in a corporate event may be useful for aspiring lighting technicians.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Corporate Showcalling for event management students.
Offers a deep dive into the technical aspects of event production, including lighting, sound, video, and staging. It provides valuable insights into how these elements are integrated to create a seamless event experience. It is particularly useful for understanding the roles of the production crew and how the showcaller interacts with them. This book is commonly used by industry professionals.
This handbook provides a comprehensive overview of event planning, covering various aspects from logistics to technical production. It offers valuable insights into the roles of different production crew members and how they collaborate to deliver a successful event. While not solely focused on showcalling, it provides a broader context for understanding the event production process. It useful reference for event management students.

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