We may earn an affiliate commission when you visit our partners.
Vanesa Robles
Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
In this course, you will develop expertise in luxury hospitality brand management through a comprehensive journey from foundational principles to cutting-edge innovations. You'll explore market dynamics, customer experiences, and the role of digital transformation. Discover how to redefine luxury for the modern era and excel in managing luxury brands.
Read more
Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
In this course, you will develop expertise in luxury hospitality brand management through a comprehensive journey from foundational principles to cutting-edge innovations. You'll explore market dynamics, customer experiences, and the role of digital transformation. Discover how to redefine luxury for the modern era and excel in managing luxury brands.
Read more
Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
In this course, you will develop expertise in luxury hospitality brand management through a comprehensive journey from foundational principles to cutting-edge innovations. You'll explore market dynamics, customer experiences, and the role of digital transformation. Discover how to redefine luxury for the modern era and excel in managing luxury brands.
This course is suitable for individuals who are,
1-Aspiring hospitality professionals seeking specialization in luxury brand management.
2-Junior managers and supervisors in luxury hospitality establishments.
3-Marketing and brand executives focusing on luxury hospitality services.
Learners should have,
1-Basic understanding of the hospitality industry.
2-Familiarity with marketing concepts.
3-Awareness of luxury brands and their significance in the hospitality sector.
Register for this course and see more details by visiting:
OpenCourser.com/course/tlmhld/hospitality
What's inside
Syllabus
Luxury Hospitality Branding Fundamentals
This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.
Read more
Syllabus
Luxury Hospitality Branding Fundamentals
This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.
Read more
Maintaining Brand Consistency and Quality
This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.
Luxury Hospitality Trends and Experiences
This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.
Managing Luxury Hospitality Brands
This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores the foundational principles, trends, and innovations in luxury hospitality branding
Suitable for professionals seeking specialization in luxury brand management and aspiring hospitality leaders
Emphasizes the crucial aspects of maintaining brand consistency and quality
Examines the evolving trends and experiences in luxury hospitality, including gourmet dining, wellness, and exclusive travel
Delves into the challenges and opportunities in managing luxury hospitality brands
Taught by Vanesa Robles, an expert in luxury hospitality branding
Save this course
Save Hospitality Luxury Brand Management to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Hospitality Luxury Brand Management with these
activities:
Review Hospitality Industry Trends
Show steps
Stay up-to-date on the latest developments and innovations shaping the hospitality industry.
Show steps
-
Read industry publications and articles.
-
Attend industry webinars and conferences.
Practice Active Listening
Show steps
Sharpen your ability to effectively listen to and engage with customers in a luxury hospitality setting.
Browse courses on
Communication Skills
Show steps
-
Practice active listening techniques in everyday conversations.
-
Role-play customer interactions, focusing on demonstrating empathy and understanding.
Read 'Luxury Brand Management: A Global Perspective'
Show steps
Introduce yourself to core concepts and trends in luxury brand management to be better prepared for the course.
View
The Luxury Strategy: Break the Rules of...
on Amazon
Show steps
-
Acquire the book.
-
Read through the book, taking notes as you go.
-
Summarize the key concepts and trends discussed in the book.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Marriott's Luxury Brands
Show steps
Gain a practical understanding of how a renowned hospitality brand manages its portfolio of luxury sub-brands.
Browse courses on
Brand Management
Show steps
-
Visit Marriott's website and identify their luxury brands.
-
Explore each brand's website, social media, and marketing materials.
-
Analyze the brand positioning, messaging, and target audience for each brand.
Analyze Luxury Hotel Guest Reviews
Show steps
Develop your ability to identify customer pain points and areas for improvement by analyzing guest reviews.
Browse courses on
Hospitality Management
Show steps
-
Select a luxury hotel and collect guest reviews from online platforms.
-
Read the reviews carefully, identifying common themes and patterns.
-
Categorize the reviews based on positive and negative experiences.
-
Summarize the key findings and propose recommendations for improvement.
Develop a Luxury Hospitality Marketing Campaign
Show steps
Apply your understanding of luxury brand management to create a compelling marketing campaign that targets a specific audience.
Browse courses on
Marketing Campaign
Show steps
-
Define your target audience and their needs.
-
Develop a creative concept that resonates with the luxury brand image.
-
Plan the campaign execution across different channels.
-
Evaluate the campaign's effectiveness and make adjustments as needed.
Volunteer as a Hospitality Industry Mentor
Show steps
Enhance your understanding of the industry and share your knowledge while supporting the development of future hospitality professionals.
Browse courses on
Mentorship
Show steps
-
Identify organizations or programs offering mentorship opportunities in the hospitality industry.
-
Apply for a mentorship role and undergo any necessary training.
-
Connect with your mentee and provide guidance and support based on your expertise.
Design a Luxury Hotel Guest Room
Show steps
Challenge your creativity and apply your knowledge of luxury hospitality to design a guest room that exceeds expectations.
Show steps
-
Research and analyze industry trends and customer preferences.
-
Sketch out and develop a floor plan for the guest room.
-
Select and specify furnishings, amenities, and décor to create a luxurious ambiance.
-
Create a comprehensive design presentation that showcases your concept.
Review Hospitality Industry Trends
Show steps
Stay up-to-date on the latest developments and innovations shaping the hospitality industry.
Show steps
Show steps
Show steps
- Read industry publications and articles.
- Attend industry webinars and conferences.
Practice Active Listening
Show steps
Sharpen your ability to effectively listen to and engage with customers in a luxury hospitality setting.
Browse courses on
Communication Skills
Show steps
Show steps
Show steps
- Practice active listening techniques in everyday conversations.
- Role-play customer interactions, focusing on demonstrating empathy and understanding.
Read 'Luxury Brand Management: A Global Perspective'
Show steps
Introduce yourself to core concepts and trends in luxury brand management to be better prepared for the course.
View
The Luxury Strategy: Break the Rules of...
on Amazon
Show steps
Show steps
Show steps
- Acquire the book.
- Read through the book, taking notes as you go.
- Summarize the key concepts and trends discussed in the book.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Explore Marriott's Luxury Brands
Show steps
Gain a practical understanding of how a renowned hospitality brand manages its portfolio of luxury sub-brands.
Browse courses on
Brand Management
Show steps
Show steps
Show steps
- Visit Marriott's website and identify their luxury brands.
- Explore each brand's website, social media, and marketing materials.
- Analyze the brand positioning, messaging, and target audience for each brand.
Analyze Luxury Hotel Guest Reviews
Show steps
Develop your ability to identify customer pain points and areas for improvement by analyzing guest reviews.
Browse courses on
Hospitality Management
Show steps
Show steps
Show steps
- Select a luxury hotel and collect guest reviews from online platforms.
- Read the reviews carefully, identifying common themes and patterns.
- Categorize the reviews based on positive and negative experiences.
- Summarize the key findings and propose recommendations for improvement.
Develop a Luxury Hospitality Marketing Campaign
Show steps
Apply your understanding of luxury brand management to create a compelling marketing campaign that targets a specific audience.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Define your target audience and their needs.
- Develop a creative concept that resonates with the luxury brand image.
- Plan the campaign execution across different channels.
- Evaluate the campaign's effectiveness and make adjustments as needed.
Volunteer as a Hospitality Industry Mentor
Show steps
Enhance your understanding of the industry and share your knowledge while supporting the development of future hospitality professionals.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify organizations or programs offering mentorship opportunities in the hospitality industry.
- Apply for a mentorship role and undergo any necessary training.
- Connect with your mentee and provide guidance and support based on your expertise.
Design a Luxury Hotel Guest Room
Show steps
Challenge your creativity and apply your knowledge of luxury hospitality to design a guest room that exceeds expectations.
Show steps
Show steps
Show steps
- Research and analyze industry trends and customer preferences.
- Sketch out and develop a floor plan for the guest room.
- Select and specify furnishings, amenities, and décor to create a luxurious ambiance.
- Create a comprehensive design presentation that showcases your concept.
Career center
Learners who complete Hospitality Luxury Brand Management will develop knowledge and skills
that may be useful to these careers:
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and implementing marketing strategies for a particular brand. This course may be useful in this role as it provides a deep dive into the unique challenges, trends, and opportunities of luxury brand management in the 21st century.
Hotel Manager
Hotel Manager
A Hotel Manager is responsible for the overall operation of a hotel. This course may be useful in this role as it provides a comprehensive overview of the luxury hospitality industry, including topics such as market dynamics, customer experiences, and digital transformation.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. This course may be useful in this role as it provides a strong foundation in marketing concepts and their application in the luxury hospitality industry.
Concierge
Concierge
A Concierge is responsible for providing information and assistance to guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides a strong foundation in the principles of luxury hospitality branding and how to maintain brand consistency and quality.
Restaurant Manager
Restaurant Manager
A Restaurant Manager is responsible for the operation of a restaurant. This course may be useful in this role as it provides insights into the world of Michelin-starred restaurants and how to manage luxury hospitality brands.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. This course may be useful in this role as it provides insights into the role of digital transformation in luxury brand management and how to redefine luxury for the modern era.
Spa Manager
Spa Manager
A Spa Manager is responsible for the operation of a spa. This course may be useful in this role as it provides insights into the luxury hospitality trends and experiences, such as wellness and curated experiences.
Travel Agent
Travel Agent
A Travel Agent is responsible for helping clients plan and book travel. This course may be useful in this role as it provides knowledge of exclusive travel and curated experiences in the luxury hospitality industry.
Butler
Butler
A Butler is responsible for providing personal service to guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides insights into the core elements of successful luxury brands and how to manage luxury hospitality brands.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events for a variety of clients. This course may be useful in this role as it provides knowledge of luxury hospitality trends and experiences, such as gourmet dining, wellness, exclusive travel, and curated experiences.
Hospitality Manager
Hospitality Manager
A Hospitality Manager is responsible for the day-to-day operations of a hotel or other hospitality establishment. This course may be useful in this role as it provides a comprehensive overview of the luxury hospitality industry, including topics such as market dynamics, customer experiences, and digital transformation.
Valet
Valet
A Valet is responsible for parking and retrieving vehicles for guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides an understanding of the importance of customer experiences in the luxury hospitality industry.
Housekeeper
Housekeeper
A Housekeeper is responsible for cleaning and maintaining guest rooms in a hotel or other hospitality establishment. This course may be useful in this role as it provides insights into the standards of quality in the luxury hospitality industry.
Bartender
Bartender
A Bartender is responsible for serving drinks to guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides knowledge of the gourmet dining trends in the luxury hospitality industry.
Chef
Chef
A Chef is responsible for preparing and cooking food for guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides insights into the gourmet dining trends in the luxury hospitality industry.
For more career information including salaries, visit:
OpenCourser.com/course/tlmhld/hospitality
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Hospitality Luxury Brand Management.
Save
Provides a comprehensive overview of the luxury brand management process, from developing a brand strategy to managing brand equity. It valuable resource for anyone who wants to learn more about the luxury industry.
Argues that businesses must focus on creating memorable experiences for their customers in order to succeed in the 21st century.
Save
Provides a comprehensive overview of marketing management, covering topics such as market research, product development, and pricing.
Save
Provides a global perspective on the luxury brand industry. It explores the different luxury markets around the world, and how luxury brands can adapt their strategies to different cultures.
Save
Provides a cultural history of luxury, exploring the role of luxury in different societies and cultures.
Save
Provides a comprehensive overview of the brand leadership process. It covers topics such as brand strategy, brand positioning, and brand measurement.
Save
Provides a practical guide to building strong brands. It covers topics such as brand positioning, brand communication, and brand management.
Provides a comprehensive overview of the marketing management process. It covers topics such as market segmentation, brand positioning, and marketing communication.
Save
Explores the challenges of managing a luxury brand and provides insights into how to balance profitability and prestige.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/tlmhld/hospitality
Share
Similar courses
Here are nine courses similar to
Hospitality Luxury Brand Management.
Luxury Management
OpenCourser.com/course/ojyt9h/luxury
Luxury Management
Most relevant
Management of Fashion and Luxury Companies
OpenCourser.com/course/adrugm/management
Management of Fashion and Luxury Companies
Most relevant
Managing Marketing in the Hospitality and Tourism Industry
OpenCourser.com/course/o9cd9j/managing
Managing Marketing in the Hospitality and Tourism Industry
Most relevant
International Hospitality & Healthcare Services Marketing
OpenCourser.com/course/0pvo5o/international
International Hospitality & Healthcare Services Marketing
Most relevant
Introduction to Strategic Brand Management
OpenCourser.com/course/3voxq5/introduction
Introduction to Strategic Brand Management
Most relevant
International Marketing & Cross Industry Growth Capstone Project
OpenCourser.com/course/0gcyr9/international
International Marketing & Cross Industry Growth Capstone...
Most relevant
Brand building for startups: how to win consumer mind?
OpenCourser.com/course/yebmpd/brand
Brand building for startups: how to win consumer mind?
Most relevant
Strategic Brand Management
OpenCourser.com/course/p7qqn4/strategic
Strategic Brand Management
Most relevant
Brand Management: Aligning Business, Brand and Behaviour
OpenCourser.com/course/ewbwhe/brand
Brand Management: Aligning Business, Brand and Behaviour
Most relevant
Effort
4 Hours
Level
Intermediate
Via
Coursera
Institution
Starweaver
Instructor
Vanesa Robles
Language
English
Good to know
Explores the foundational principles, trends, and innovations in luxury hospitality branding
Suitable for professionals seeking specialization in luxury brand management and aspiring hospitality leaders
Emphasizes the crucial aspects of maintaining brand consistency and quality
Examines the evolving trends and experiences in luxury hospitality, including gourmet dining, wellness, and exclusive travel
Delves into the challenges and opportunities in managing luxury hospitality brands
Taught by Vanesa Robles, an expert in luxury hospitality branding
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2024 OpenCourser