Hospitality Luxury Brand Management from Coursera

Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.

In this course, you will develop expertise in luxury hospitality brand management through a comprehensive journey from foundational principles to cutting-edge innovations. You'll explore market dynamics, customer experiences, and the role of digital transformation. Discover how to redefine luxury for the modern era and excel in managing luxury brands.

This course is suitable for individuals who are,

1-Aspiring hospitality professionals seeking specialization in luxury brand management.

2-Junior managers and supervisors in luxury hospitality establishments.

3-Marketing and brand executives focusing on luxury hospitality services.

Learners should have,

1-Basic understanding of the hospitality industry.

2-Familiarity with marketing concepts.

3-Awareness of luxury brands and their significance in the hospitality sector.

What's inside

Syllabus

Luxury Hospitality Branding Fundamentals

This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals. This module delves into the foundational principles of luxury hospitality branding. It explores the modern definition of luxury, market dynamics, and the core elements of successful luxury brands. Learners will also analyze case studies to understand how iconic luxury brands have applied these fundamentals.

Maintaining Brand Consistency and Quality

This module focuses on the crucial aspects of maintaining brand consistency and quality in luxury hospitality. Learners will explore the significance of consistency, challenges faced, and real-world applications through case studies. The module also addresses quality standards, their impact on guest experiences, and the business aspects of luxury brand management.

Luxury Hospitality Trends and Experiences

This module explores the evolving trends and experiences in luxury hospitality, focusing on gourmet dining, wellness, exclusive travel, and curated experiences. Learners will gain insights into the world of Michelin-starred restaurants, luxury spas, and personalized travel, understanding how these trends contribute to the overall luxury experience.

Managing Luxury Hospitality Brands

This concluding module focuses on the challenges and opportunities in managing luxury hospitality brands. Learners will analyze case studies of successful brand management, explore the evolving landscape of luxury, and delve into innovations shaping the future. The module emphasizes crisis management, technology's role, and ethical considerations in the luxury hospitality industry.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores the foundational principles, trends, and innovations in luxury hospitality branding

Suitable for professionals seeking specialization in luxury brand management and aspiring hospitality leaders

Emphasizes the crucial aspects of maintaining brand consistency and quality

Examines the evolving trends and experiences in luxury hospitality, including gourmet dining, wellness, and exclusive travel

Delves into the challenges and opportunities in managing luxury hospitality brands

Taught by Vanesa Robles, an expert in luxury hospitality branding

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Hospitality Luxury Brand Management with these activities:

Review Hospitality Industry Trends

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Stay up-to-date on the latest developments and innovations shaping the hospitality industry.

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Read industry publications and articles.
Attend industry webinars and conferences.

Practice Active Listening

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Sharpen your ability to effectively listen to and engage with customers in a luxury hospitality setting.

Browse courses on Communication Skills

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Practice active listening techniques in everyday conversations.
Role-play customer interactions, focusing on demonstrating empathy and understanding.

Read 'Luxury Brand Management: A Global Perspective'

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Introduce yourself to core concepts and trends in luxury brand management to be better prepared for the course.

View The Luxury Strategy: Break the Rules of... on Amazon

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Acquire the book.
Read through the book, taking notes as you go.
Summarize the key concepts and trends discussed in the book.

Five other activities

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Explore Marriott's Luxury Brands

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Gain a practical understanding of how a renowned hospitality brand manages its portfolio of luxury sub-brands.

Browse courses on Brand Management

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Visit Marriott's website and identify their luxury brands.
Explore each brand's website, social media, and marketing materials.
Analyze the brand positioning, messaging, and target audience for each brand.

Analyze Luxury Hotel Guest Reviews

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Develop your ability to identify customer pain points and areas for improvement by analyzing guest reviews.

Browse courses on Hospitality Management

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Select a luxury hotel and collect guest reviews from online platforms.
Read the reviews carefully, identifying common themes and patterns.
Categorize the reviews based on positive and negative experiences.
Summarize the key findings and propose recommendations for improvement.

Develop a Luxury Hospitality Marketing Campaign

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Apply your understanding of luxury brand management to create a compelling marketing campaign that targets a specific audience.

Browse courses on Marketing Campaign

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Define your target audience and their needs.
Develop a creative concept that resonates with the luxury brand image.
Plan the campaign execution across different channels.
Evaluate the campaign's effectiveness and make adjustments as needed.

Volunteer as a Hospitality Industry Mentor

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Enhance your understanding of the industry and share your knowledge while supporting the development of future hospitality professionals.

Browse courses on Mentorship

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Identify organizations or programs offering mentorship opportunities in the hospitality industry.
Apply for a mentorship role and undergo any necessary training.
Connect with your mentee and provide guidance and support based on your expertise.

Design a Luxury Hotel Guest Room

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Challenge your creativity and apply your knowledge of luxury hospitality to design a guest room that exceeds expectations.

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Research and analyze industry trends and customer preferences.
Sketch out and develop a floor plan for the guest room.
Select and specify furnishings, amenities, and décor to create a luxurious ambiance.
Create a comprehensive design presentation that showcases your concept.

Career center

Learners who complete Hospitality Luxury Brand Management will develop knowledge and skills that may be useful to these careers:

Brand Manager

A Brand Manager is responsible for developing and implementing marketing strategies for a particular brand. This course may be useful in this role as it provides a deep dive into the unique challenges, trends, and opportunities of luxury brand management in the 21st century.

See salaries and explore the career path for Brand Manager

Hotel Manager

A Hotel Manager is responsible for the overall operation of a hotel. This course may be useful in this role as it provides a comprehensive overview of the luxury hospitality industry, including topics such as market dynamics, customer experiences, and digital transformation.

See salaries and explore the career path for Hotel Manager

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for a company or organization. This course may be useful in this role as it provides a strong foundation in marketing concepts and their application in the luxury hospitality industry.

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Concierge

A Concierge is responsible for providing information and assistance to guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides a strong foundation in the principles of luxury hospitality branding and how to maintain brand consistency and quality.

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Restaurant Manager

A Restaurant Manager is responsible for the operation of a restaurant. This course may be useful in this role as it provides insights into the world of Michelin-starred restaurants and how to manage luxury hospitality brands.

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Public relations manager

A Public Relations Manager is responsible for managing the public image of a company or organization. This course may be useful in this role as it provides insights into the role of digital transformation in luxury brand management and how to redefine luxury for the modern era.

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Spa Manager

A Spa Manager is responsible for the operation of a spa. This course may be useful in this role as it provides insights into the luxury hospitality trends and experiences, such as wellness and curated experiences.

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Travel Agent

A Travel Agent is responsible for helping clients plan and book travel. This course may be useful in this role as it provides knowledge of exclusive travel and curated experiences in the luxury hospitality industry.

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Butler

A Butler is responsible for providing personal service to guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides insights into the core elements of successful luxury brands and how to manage luxury hospitality brands.

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Event Planner

An Event Planner is responsible for planning and executing events for a variety of clients. This course may be useful in this role as it provides knowledge of luxury hospitality trends and experiences, such as gourmet dining, wellness, exclusive travel, and curated experiences.

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Hospitality Manager

A Hospitality Manager is responsible for the day-to-day operations of a hotel or other hospitality establishment. This course may be useful in this role as it provides a comprehensive overview of the luxury hospitality industry, including topics such as market dynamics, customer experiences, and digital transformation.

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Valet

A Valet is responsible for parking and retrieving vehicles for guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides an understanding of the importance of customer experiences in the luxury hospitality industry.

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Housekeeper

A Housekeeper is responsible for cleaning and maintaining guest rooms in a hotel or other hospitality establishment. This course may be useful in this role as it provides insights into the standards of quality in the luxury hospitality industry.

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Bartender

A Bartender is responsible for serving drinks to guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides knowledge of the gourmet dining trends in the luxury hospitality industry.

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Chef

A Chef is responsible for preparing and cooking food for guests of a hotel or other hospitality establishment. This course may be useful in this role as it provides insights into the gourmet dining trends in the luxury hospitality industry.

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