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Michael Lenox,
Amane Dannouni,
Sonja Rueger,
and
Ching Fong Ong
A transformação digital é um tópico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virgínia e liderado pelos especialistas em gestão global da Darden e do Boston Consulting Group (BCG), falamos sobre transformação digital de duas maneiras. Primeiro, discutimos o ritmo da mudança e o imperativo que ela cria para os negócios. Em seguida, fornecemos o contexto para essa transformação e o que é preciso para vencer na era digital. Depois, analisamos a estrutura proprietária do BCG, que ajuda você a identificar as principais áreas a serem digitalizadas, incluindo estratégia, processos centrais e tecnologia.
Read more
A transformação digital é um tópico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virgínia e liderado pelos especialistas em gestão global da Darden e do Boston Consulting Group (BCG), falamos sobre transformação digital de duas maneiras. Primeiro, discutimos o ritmo da mudança e o imperativo que ela cria para os negócios. Em seguida, fornecemos o contexto para essa transformação e o que é preciso para vencer na era digital. Depois, analisamos a estrutura proprietária do BCG, que ajuda você a identificar as principais áreas a serem digitalizadas, incluindo estratégia, processos centrais e tecnologia.
Read more
A transformação digital é um tópico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virgínia e liderado pelos especialistas em gestão global da Darden e do Boston Consulting Group (BCG), falamos sobre transformação digital de duas maneiras. Primeiro, discutimos o ritmo da mudança e o imperativo que ela cria para os negócios. Em seguida, fornecemos o contexto para essa transformação e o que é preciso para vencer na era digital. Depois, analisamos a estrutura proprietária do BCG, que ajuda você a identificar as principais áreas a serem digitalizadas, incluindo estratégia, processos centrais e tecnologia.
Ao final deste curso, você será capaz de:
--descrever a economia subjacente de inovação, tecnologia e disrupções do mercado
--pesar os prós e os contras das tecnologias digitais atuais impulsionando o avanço
–utilizar a estrutura de transformação digital do BCG como um guia para digitalizar a sua organização
Register for this course and see more details by visiting:
OpenCourser.com/course/tqkxy7/transformacao
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Syllabus
Como a tecnologia muda os negócios
A taxa exponencial na qual a tecnologia está evoluindo cria um imperativo para as organizações desconstruírem sua cadeia de valor para obter uma vantagem competitiva. Nesta semana, discutiremos três leis fundamentais sobre como as informações digitais podem ser processadas, comunicadas e armazenadas. Em seguida, veremos como a taxa exponencial de mudança tecnológica está impulsionando mudanças no setor. Você também assistirá à liderança executiva da Pitney Bowes falando sobre a adaptação e transformação contínuas de seu negócio.
Read more
Syllabus
Como a tecnologia muda os negócios
A taxa exponencial na qual a tecnologia está evoluindo cria um imperativo para as organizações desconstruírem sua cadeia de valor para obter uma vantagem competitiva. Nesta semana, discutiremos três leis fundamentais sobre como as informações digitais podem ser processadas, comunicadas e armazenadas. Em seguida, veremos como a taxa exponencial de mudança tecnológica está impulsionando mudanças no setor. Você também assistirá à liderança executiva da Pitney Bowes falando sobre a adaptação e transformação contínuas de seu negócio.
Read more
A mecânica da disrupção
A disrupção não é nova, e podemos aprender com o passado como prosperar devido às constantes disrupções que são a marca da era digital. Nesta semana, exploraremos as bases da transformação digital e a natureza do ciclo de vida competitivo. Analisaremos a economia subjacente da inovação e da mudança tecnológica. Por fim, exploraremos a incumbência e a economia da inovação através da perspectiva da transformação digital.
Tendências digitais do passado e do futuro
A mudança como uma constante nunca foi mais verdadeira do que com as transformações digitais. Nesta semana, vamos analisar os principais impulsionadores da transformação digital, as oportunidades que eles já estabeleceram e os desafios que trazem. Depois, exploraremos as tendências e tecnologias emergentes, o que é possível/provável no futuro e o que estamos vendo na prática atualmente.
Seu caminho para a transformação digital
Durante a semana 4, lidaremos com o "como" da transformação digital. Abordamos esse desafio usando a estrutura proprietária do BCG, que fornece um modelo estratégico prático para passar de um modelo antigo para um negócio digitalizado. Explicaremos a dualidade fundamental da estrutura e os diferentes facilitadores da transformação digital.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Destina-se a profissionais que buscam sucesso na era digital
Desenvolve habilidades para identificar oportunidades e desafios da transformação digital
Fornece estrutura prática do BCG para guiar a digitalização da organização
Aborda a taxa exponencial de mudança tecnológica e seu impacto nos negócios
Explora as bases da transformação digital e a natureza do ciclo de vida competitivo
Analisa as principais tendências e tecnologias digitais, incluindo seus desafios e oportunidades
Save this course
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Reviews summary
Highly reviewed digital transformation program
The course is highly praised by students, who uniformly gave it a perfect score. Students remark on the quality of the program's lectures and materials, the knowledge and experience of the instructors, and the practical value of the training provided. Overall, the course is seen as an excellent resource for learning about digital transformation.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Transformação digital with these
activities:
Review Net Present Value
Show steps
Refresh your understanding of Net Present Value to strengthen your foundational knowledge for this course.
Browse courses on
Net Present Value
Show steps
-
Revisit the definition and formula for Net Present Value.
-
Review examples of calculating Net Present Value.
-
Practice applying Net Present Value in hypothetical scenarios.
Crie um Mapa Mental sobre a Estrutura de Transformação Digital do BCG
Show steps
Crie um recurso visual que o ajudará a memorizar e entender a estrutura de transformação digital do BCG.
Show steps
-
Revise a estrutura de transformação digital do BCG
-
Crie um mapa mental usando uma ferramenta online ou à mão
-
Incorpore elementos visuais, como setas, cores e ícones
Colete Estudos de Caso sobre Transformação Digital
Show steps
Garanta que você tenha acesso a uma variedade de estudos de caso para análise e aprendizado aprofundados.
Show steps
-
Pesquise estudos de caso online ou em bancos de dados acadêmicos
-
Selecione estudos de caso que demonstrem diferentes aspectos da transformação digital
-
Organize os estudos de caso em uma pasta ou banco de dados
Show all three activities
Review Net Present Value
Show steps
Refresh your understanding of Net Present Value to strengthen your foundational knowledge for this course.
Browse courses on
Net Present Value
Show steps
Show steps
Show steps
- Revisit the definition and formula for Net Present Value.
- Review examples of calculating Net Present Value.
- Practice applying Net Present Value in hypothetical scenarios.
Crie um Mapa Mental sobre a Estrutura de Transformação Digital do BCG
Show steps
Crie um recurso visual que o ajudará a memorizar e entender a estrutura de transformação digital do BCG.
Show steps
Show steps
Show steps
- Revise a estrutura de transformação digital do BCG
- Crie um mapa mental usando uma ferramenta online ou à mão
- Incorpore elementos visuais, como setas, cores e ícones
Colete Estudos de Caso sobre Transformação Digital
Show steps
Garanta que você tenha acesso a uma variedade de estudos de caso para análise e aprendizado aprofundados.
Show steps
Show steps
Show steps
- Pesquise estudos de caso online ou em bancos de dados acadêmicos
- Selecione estudos de caso que demonstrem diferentes aspectos da transformação digital
- Organize os estudos de caso em uma pasta ou banco de dados
Show all three activities
Career center
Learners who complete Transformação digital will develop knowledge and skills
that may be useful to these careers:
Technology Consultant
Technology Consultant
Technology Consultants help their clients get the most out of their technology. They do this by analyzing business needs, recommending and implementing solutions, and providing training and support. Digital transformation is a major trend in the business world, and Technology Consultants need to be able to help their clients understand and implement the latest technologies. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
Data Scientist
Data Scientist
Data Scientists use data to solve business problems. They collect, analyze, and interpret data to identify trends and patterns. They then use this information to make recommendations on how to improve business operations. Digital transformation is creating a huge demand for Data Scientists, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in data science, and it will help you develop the skills you need to be successful in this role.
Software Architect
Software Architect
Software Architects design and develop software systems. They work with engineers to ensure that systems meet the needs of users and are scalable and reliable. Digital transformation is rapidly changing the way software is developed, and Software Architects need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
Information Technology Director
Information Technology Director
Information technology (IT) directors oversee the IT department of an organization. They are responsible for planning, implementing, and managing IT systems and services. Digital transformation is having a major impact on the role of IT directors, as they need to be able to lead their organizations through the adoption of new technologies. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
Chief Technology Officer
Chief Technology Officer
Chief technology officers (CTOs) are responsible for the overall technology strategy of an organization. They work with senior management to set the technology vision and roadmap. Digital transformation is a major trend in the business world, and CTOs need to be able to drive their organizations through these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
Cloud Architect
Cloud Architect
Cloud Architects design and manage cloud computing solutions. They work with engineers to ensure that cloud solutions are scalable, reliable, and secure. Digital transformation is driving the adoption of cloud computing, and Cloud Architects are in high demand. This course provides a comprehensive overview of cloud computing, and it will help you develop the skills you need to be successful in this role.
DevOps Engineer
DevOps Engineer
DevOps Engineers work with development and operations teams to ensure that software is delivered quickly and efficiently. They use a variety of tools and techniques to automate the software development process. Digital transformation is increasing the demand for DevOps Engineers, as businesses need to be able to release software quickly and frequently. This course provides a foundation in DevOps, and it will help you develop the skills you need to be successful in this role.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers develop and execute marketing campaigns that use digital channels. They work with marketing teams to create and implement digital content, manage social media, and track campaign performance. Digital transformation is changing the way marketing is done, and Digital Marketing Managers need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
Management Consultant
Management Consultant
Management Consultants help businesses improve their performance. They work with clients to identify problems, develop solutions, and implement changes. Digital transformation is a major trend in the business world, and Management Consultants need to be able to help their clients understand and implement the latest technologies. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
Machine Learning Engineer
Machine Learning Engineer
Machine Learning Engineers design and develop machine learning models. They work with data scientists and engineers to create models that can learn from data and make predictions. Digital transformation is creating a huge demand for Machine Learning Engineers, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in machine learning, and it will help you develop the skills you need to be successful in this role.
Business Analyst
Business Analyst
Business Analysts gather and analyze data to help businesses make better decisions. They identify problems, develop solutions, and communicate their findings to stakeholders. Digital transformation is creating a huge demand for Business Analysts, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in business analysis, and it will help you develop the skills you need to be successful in this role.
Data Architect
Data Architect
Data Architects design and manage the data architecture of an organization. They work with data engineers to ensure that data is accurate, reliable, and accessible. Digital transformation is creating a huge demand for Data Architects, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in data architecture, and it will help you develop the skills you need to be successful in this role.
Product Manager
Product Manager
Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of customers. Digital transformation is changing the way products are developed and marketed, and Product Managers need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
User Experience Designer
User Experience Designer
User Experience Designers (UXDs) design and evaluate the user experience of products and services. They focus on creating products and services that are easy to use, efficient, and enjoyable. Digital transformation is changing the way users interact with products and services, and UX Designers need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
Innovation Manager
Innovation Manager
Innovation Managers are responsible for driving innovation within an organization. They work with teams to develop new products, services, and processes. Digital transformation is creating a huge demand for Innovation Managers, as businesses need to be able to adapt to the rapidly changing world. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.
For more career information including salaries, visit:
OpenCourser.com/course/tqkxy7/transformacao
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Transformação digital.
Explores the concept of disruptive innovation and how it can lead to the downfall of even the most successful companies. Provides insights into how organizations can avoid the innovator's dilemma and adapt to changing market dynamics.
Provides a roadmap for businesses to successfully implement digital transformation. Covers topics such as digital strategy, customer experience, and organizational culture.
Provides a framework for entrepreneurs to build and launch successful products and services using the principles of lean manufacturing and agile development. While not specifically focused on digital transformation, it offers valuable insights into the iterative and customer-centric approach that is essential for digital transformation success.
Provides a comprehensive overview of the Fourth Industrial Revolution and its implications for businesses, societies, and individuals. While not specifically focused on digital transformation, it offers valuable insights into the technological and societal changes that are driving digital transformation.
Provides a comprehensive overview of digital marketing strategies and tactics. While not specifically focused on digital transformation, it offers valuable insights into the digital marketing landscape and the tools and techniques that are essential for digital transformation success.
Save
Provides case studies of successful digital transformation initiatives at leading companies. Offers insights into the key factors that drive digital transformation success and the common challenges that companies face.
Provides a practical guide for organizations to adopt the principles of the Lean Startup methodology. While not specifically focused on digital transformation, it offers valuable insights into the iterative and customer-centric approach that is essential for digital transformation success.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/tqkxy7/transformacao
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Effort
4 semanas de estudo, 2 horas por semana para as semanas 1 a 3 e 3 horas de trabalho para a semana 4
Level
Introductory
Via
Coursera
Institutions
University of Virginia
BCG
Instructors
Michael Lenox
Amane Dannouni
Sonja Rueger
Ching Fong Ong
Language
Português
Transcripts
English
Español
Français
Deutsch
العربية
한국어
Pусский
tiếng Việt
Good to know
Destina-se a profissionais que buscam sucesso na era digital
Desenvolve habilidades para identificar oportunidades e desafios da transformação digital
Fornece estrutura prática do BCG para guiar a digitalização da organização
Aborda a taxa exponencial de mudança tecnológica e seu impacto nos negócios
Explora as bases da transformação digital e a natureza do ciclo de vida competitivo
Analisa as principais tendências e tecnologias digitais, incluindo seus desafios e oportunidades
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