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Transformação digital

Michael Lenox, Amane Dannouni, Sonja Rueger, and Ching Fong Ong

A transformação digital é um tópico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virgínia e liderado pelos especialistas em gestão global da Darden e do Boston Consulting Group (BCG), falamos sobre transformação digital de duas maneiras. Primeiro, discutimos o ritmo da mudança e o imperativo que ela cria para os negócios. Em seguida, fornecemos o contexto para essa transformação e o que é preciso para vencer na era digital. Depois, analisamos a estrutura proprietária do BCG, que ajuda você a identificar as principais áreas a serem digitalizadas, incluindo estratégia, processos centrais e tecnologia.

Ao final deste curso, você será capaz de:

--descrever a economia subjacente de inovação, tecnologia e disrupções do mercado

--pesar os prós e os contras das tecnologias digitais atuais impulsionando o avanço

–utilizar a estrutura de transformação digital do BCG como um guia para digitalizar a sua organização

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What's inside

Syllabus

Como a tecnologia muda os negócios

A taxa exponencial na qual a tecnologia está evoluindo cria um imperativo para as organizações desconstruírem sua cadeia de valor para obter uma vantagem competitiva. Nesta semana, discutiremos três leis fundamentais sobre como as informações digitais podem ser processadas, comunicadas e armazenadas. Em seguida, veremos como a taxa exponencial de mudança tecnológica está impulsionando mudanças no setor. Você também assistirá à liderança executiva da Pitney Bowes falando sobre a adaptação e transformação contínuas de seu negócio.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Destina-se a profissionais que buscam sucesso na era digital

Desenvolve habilidades para identificar oportunidades e desafios da transformação digital

Fornece estrutura prática do BCG para guiar a digitalização da organização

Aborda a taxa exponencial de mudança tecnológica e seu impacto nos negócios

Explora as bases da transformação digital e a natureza do ciclo de vida competitivo

Analisa as principais tendências e tecnologias digitais, incluindo seus desafios e oportunidades

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Reviews summary

Visão estratégica e framework bcg na transformação digital

Segundo os estudantes, este curso oferece uma experiência amplamente positiva, especialmente elogiado por sua visão estratégica da transformação digital. Os alunos destacam a estrutura do BCG como uma ferramenta muito útil e aplicável para estruturar planos de digitalização. Os instrutores, da Darden e do BCG, são consistentemente notados por sua clareza e experiência. Embora o curso forneça uma compreensão fundamental sólida sobre disrupções de mercado e evolução tecnológica, alguns alunos apontam a falta de exemplos práticos e um foco maior na estratégia de negócios do que em ferramentas digitais específicas. Isso sugere que é ideal para quem busca uma perspectiva de alto nível e gerencial.

Curso prioriza estratégia em vez de detalhe técnico de ferramentas.

"O curso é mais focado na estratégia de negócios da transformação digital do que nas ferramentas em si."

"O foco é mais estratégico do que técnico, o que é bom para gestores, mas talvez não para quem busca ferramentas aprofundadas."

"Para quem já tem alguma experiência na área, pode ser um pouco básico em alguns módulos devido ao foco estratégico."

Instrutores da Darden e BCG são claros e têm conhecimento aprofundado.

"Os professores são muito claros nas explicações. A abordagem dos professores da Darden e do BCG é incomparável."

"Os instrutores são feras! Finalmente entendi como estruturar um plano de digitalização para minha empresa."

"Conteúdo de alta qualidade e muito bem apresentado. As palestras são informativas."

O framework proprietário do BCG é altamente útil e prático.

"A estrutura do BCG é muito útil e aplicável. Me ajudou a alinhar a estratégia da minha equipe com as tendências de mercado."

"Um divisor de águas! A perspectiva do BCG sobre o 'como' da transformação digital é extremamente valiosa. Finalmente entendi como estruturar um plano."

"A estrutura do BCG é interessante, mas não foi revolucionária para mim, embora possa ser para outros."

Curso fornece um panorama estratégico valioso da transformação digital.

"Excelente curso para entender o panorama geral da transformação digital. Me ajudou a alinhar a estratégia da minha equipe."

"Muito relevante e atual. O curso aborda a transformação digital de forma abrangente e acessível. Ótimo para quem precisa de uma visão executiva."

"Aprofundou meu conhecimento sobre disrupção e como as empresas estão se adaptando. É um curso essencial para qualquer profissional que atue em gestão."

Desejo por mais exemplos práticos, estudos de caso e exercícios.

"Gostaria de ver mais exemplos práticos de empresas e estudos de caso mais aprofundados. Sinto falta de algo mais 'mão na massa'."

"Senti falta de exercícios ou projetos para aplicar o conhecimento. A qualidade do material é inegável, mas poderia ser mais prático."

"Achei o curso muito superficial. Não entregou o que esperava em termos de exemplos práticos ou casos de uso reais."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Transformação digital with these activities:

Review Net Present Value

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Refresh your understanding of Net Present Value to strengthen your foundational knowledge for this course.

Browse courses on Net Present Value

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Revisit the definition and formula for Net Present Value.
Review examples of calculating Net Present Value.
Practice applying Net Present Value in hypothetical scenarios.

Crie um Mapa Mental sobre a Estrutura de Transformação Digital do BCG

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Crie um recurso visual que o ajudará a memorizar e entender a estrutura de transformação digital do BCG.

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Revise a estrutura de transformação digital do BCG
Crie um mapa mental usando uma ferramenta online ou à mão
Incorpore elementos visuais, como setas, cores e ícones

Colete Estudos de Caso sobre Transformação Digital

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Garanta que você tenha acesso a uma variedade de estudos de caso para análise e aprendizado aprofundados.

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Pesquise estudos de caso online ou em bancos de dados acadêmicos
Selecione estudos de caso que demonstrem diferentes aspectos da transformação digital
Organize os estudos de caso em uma pasta ou banco de dados

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Career center

Learners who complete Transformação digital will develop knowledge and skills that may be useful to these careers:

Technology Consultant

Technology Consultants help their clients get the most out of their technology. They do this by analyzing business needs, recommending and implementing solutions, and providing training and support. Digital transformation is a major trend in the business world, and Technology Consultants need to be able to help their clients understand and implement the latest technologies. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Technology Consultant

Data Scientist

Data Scientists use data to solve business problems. They collect, analyze, and interpret data to identify trends and patterns. They then use this information to make recommendations on how to improve business operations. Digital transformation is creating a huge demand for Data Scientists, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in data science, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Data Scientist

Chief Technology Officer

Chief technology officers (CTOs) are responsible for the overall technology strategy of an organization. They work with senior management to set the technology vision and roadmap. Digital transformation is a major trend in the business world, and CTOs need to be able to drive their organizations through these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Chief Technology Officer

Software Architect

Software Architects design and develop software systems. They work with engineers to ensure that systems meet the needs of users and are scalable and reliable. Digital transformation is rapidly changing the way software is developed, and Software Architects need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Software Architect

Information Technology Director

Information technology (IT) directors oversee the IT department of an organization. They are responsible for planning, implementing, and managing IT systems and services. Digital transformation is having a major impact on the role of IT directors, as they need to be able to lead their organizations through the adoption of new technologies. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Information Technology Director

DevOps Engineer

DevOps Engineers work with development and operations teams to ensure that software is delivered quickly and efficiently. They use a variety of tools and techniques to automate the software development process. Digital transformation is increasing the demand for DevOps Engineers, as businesses need to be able to release software quickly and frequently. This course provides a foundation in DevOps, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for DevOps Engineer

Machine Learning Engineer

Machine Learning Engineers design and develop machine learning models. They work with data scientists and engineers to create models that can learn from data and make predictions. Digital transformation is creating a huge demand for Machine Learning Engineers, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in machine learning, and it will help you develop the skills you need to be successful in this role.

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Product Manager

Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet the needs of customers. Digital transformation is changing the way products are developed and marketed, and Product Managers need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Product Manager

Digital Marketing Manager

Digital Marketing Managers develop and execute marketing campaigns that use digital channels. They work with marketing teams to create and implement digital content, manage social media, and track campaign performance. Digital transformation is changing the way marketing is done, and Digital Marketing Managers need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Digital Marketing Manager

Management Consultant

Management Consultants help businesses improve their performance. They work with clients to identify problems, develop solutions, and implement changes. Digital transformation is a major trend in the business world, and Management Consultants need to be able to help their clients understand and implement the latest technologies. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Management Consultant

Business Analyst

Business Analysts gather and analyze data to help businesses make better decisions. They identify problems, develop solutions, and communicate their findings to stakeholders. Digital transformation is creating a huge demand for Business Analysts, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in business analysis, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Business Analyst

Data Architect

Data Architects design and manage the data architecture of an organization. They work with data engineers to ensure that data is accurate, reliable, and accessible. Digital transformation is creating a huge demand for Data Architects, as businesses need to be able to make sense of the vast amounts of data they are collecting. This course provides a solid foundation in data architecture, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Data Architect

Cloud Architect

Cloud Architects design and manage cloud computing solutions. They work with engineers to ensure that cloud solutions are scalable, reliable, and secure. Digital transformation is driving the adoption of cloud computing, and Cloud Architects are in high demand. This course provides a comprehensive overview of cloud computing, and it will help you develop the skills you need to be successful in this role.

See salaries and explore the career path for Cloud Architect

User Experience Designer

User Experience Designers (UXDs) design and evaluate the user experience of products and services. They focus on creating products and services that are easy to use, efficient, and enjoyable. Digital transformation is changing the way users interact with products and services, and UX Designers need to be able to understand and adapt to these changes. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

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Innovation Manager

Innovation Managers are responsible for driving innovation within an organization. They work with teams to develop new products, services, and processes. Digital transformation is creating a huge demand for Innovation Managers, as businesses need to be able to adapt to the rapidly changing world. This course provides a comprehensive overview of digital transformation, and it will help you develop the skills you need to be successful in this role.

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Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Transformação digital.

The Innovator's Dilemma, with a New Foreword

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Explores the concept of disruptive innovation and how it can lead to the downfall of even the most successful companies. Provides insights into how organizations can avoid the innovator's dilemma and adapt to changing market dynamics.

(English) The Innovator's Dilemma, with a New Foreword: When...

Hardcover

(English) The Innovator's Dilemma, with a New Foreword: When...

Audio CD

(English) The Innovator's Dilemma, with a New Foreword: When...

Kindle Edition

The Digital Transformation Playbook

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Provides a roadmap for businesses to successfully implement digital transformation. Covers topics such as digital strategy, customer experience, and organizational culture.

(English) The Digital Transformation Playbook: Rethink Your...

Hardcover

(Deutsch) Digitale Transformation - Das Playbook: Wie Sie Ihr...

Kindle Edition

Lean Startup: How Today's Entrepreneurs Use...

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Provides a framework for entrepreneurs to build and launch successful products and services using the principles of lean manufacturing and agile development. While not specifically focused on digital transformation, it offers valuable insights into the iterative and customer-centric approach that is essential for digital transformation success.

(English) The Lean Startup: How Today's Entrepreneurs Use...

Hardcover

(English) The Lean Startup: How Today's Entrepreneurs Use...

Kindle Edition

Stakeholder Capitalism

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Provides a comprehensive overview of the Fourth Industrial Revolution and its implications for businesses, societies, and individuals. While not specifically focused on digital transformation, it offers valuable insights into the technological and societal changes that are driving digital transformation.

(English) Stakeholder Capitalism: A Global Economy that Works...

Hardcover

(中文) Stakeholder Capitalism (Chinese Edition)

Hardcover

(English) Stakeholder Capitalism: A Global Economy that Works...

Kindle Edition

Strategy, Implementation and Practice

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Provides a comprehensive overview of digital marketing strategies and tactics. While not specifically focused on digital transformation, it offers valuable insights into the digital marketing landscape and the tools and techniques that are essential for digital transformation success.

(English) Digital Marketing: Strategy, Implementation and...

Paperback

$$$

(English) Internet Marketing: Strategy, Implementation and...

Paperback

$$$$

Leading Digital

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Provides case studies of successful digital transformation initiatives at leading companies. Offers insights into the key factors that drive digital transformation success and the common challenges that companies face.

The Innovator's Method

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Provides a practical guide for organizations to adopt the principles of the Lean Startup methodology. While not specifically focused on digital transformation, it offers valuable insights into the iterative and customer-centric approach that is essential for digital transformation success.

The Innovator's Method

Paperback

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The Innovator's Method

Kindle Edition

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