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Play by Play
Demystifying Salesforce Marketing Cloud
Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Account Executive, Marketing Cloud $63k
Salesforce Marketing cloud $64k
Marketing Cloud Developer $71k
Marketing Cloud Solution Engineer - Nonprofit $82k
Senior Account Executive, Marketing Cloud $88k
Manager, Cloud Solutions Marketing $115k
Associate Marketing Manager, Cloud Services $119k
Marketing Cloud Commercial Account Executive $127k
Senior Manager, Cloud Solutions Marketing $136k
Cloud Product Marketing Manager $141k
Marketing Manager, Cloud Services $148k
Senior Cloud Product Marketing Manager $149k
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