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Communicate for Business

Write, Email, Close the Loop

Eleventure Team

Clear communication isn't always as easy as it sounds. This course will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization: successfully engage the people who have to respond to the initiative.

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Clear communication isn't always as easy as it sounds. This course will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization: successfully engage the people who have to respond to the initiative.

Course 1: Write for Business & To Be Understood

Write for your busy readers by following best practices to craft clear & concise documents.

  • Hit the Right tone
  • Choose the Best Words
  • Organize for Understanding

Course 2: Write Effective emails

Your email messages say more than you think; write your way to the top with effective emails.

  • Construct your Communication
  • Protect Your Image
  • Correct Common Errors

Course 3: Close the Communication Loop

Design a communication plan that makes sure your change initiative gets put into action.

  • Conduct a Needs Analysis
  • Design Your Communications Strategy
  • Craft Your Content
  • Engage Others

Developed by instructors who write professionally, this three course bundle covers everything from practical tips for pesky grammar rules to guidelines for connecting with your audience. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete the entire bundle.

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What's inside

Learning objectives

  • Choose words for their precision and ability to engage your target audience
  • Focus on your message to determine grammatical choices.
  • Tailor your emails based on your purpose and recipient.
  • Create a plan that supports your change initiative.

Syllabus

Course 1 - Write for Business & To Be Understood

Worried about all of those pesky grammar rules? Put them in the context of the larger goal, clear communication & the task of writing changes from burden to opportunity.

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Hit the Right Tone

Different tones are required for different situations. Articulate what you want your writing to accomplish & arrange your information to emphasize these goals & set the proper tone.

Here's a workplace scenario to try out. How would you revise this communication for tone?

Choose the Best Words

The English language has more than 1 million words so, how do you choose? Use the 3 S's of word choice to help you craft your content.

One way to make sure communication happens is to think like your reader. Take a look at these examples & select the options you would use to communicate effectively.

Organize for Understanding

Your job is to make it easy for your reader to understand your message. Follow these guidelines to put your words & phrases in the best order to make your meaning clear.

Punctuation is another way to organize for understanding. Use these simple strategies to make sure punctuation helps clarify meaning.

Some types of punctuation create more anxiety than others. Follow Suzannah Windsor Freeman's tips to stop thinking about the rules & start thinking about what you know.

Put It to Work

Consider this final piece of advice on choosing the best register for your audience so that you can effectively write for business & be understood.

Use the tips & tools in this printable PDF to help you write for business & be understood.

Assess your readiness to write for business & be understood. You need 80% to pass.

Course 2 - Write Effective Emails

In today's world, social & business lines get blurred and it can be easy to miscommunicate. Learn how to communicate effectively & professionally in the digital world.

Practice your knowledge of which expressions are casual, semi-formal & formal & think about the messages these expressions send.

Construct Your Communication

To write effectively & prevent miscommunication, you need to start with a plan. Explore these 3 steps to make a good impression.

It's better to be over-prepared when it comes to communication. Dive in with Jacqueline Whitmore to expand your knowledge of the do's and don'ts of email & gain further knowledge on what to consider before pressing “send.”

Protect Your Image

There are several instances where it's best to avoid email conversations. Learn about a few situations where you might want to think twice before using your business email account for correspondence.

Digital correspondence can induce an “out of sight, out of mind” way of thinking about real-life situations. Consider the following emails & the consequences that follow.

Correct Common Errors

Punctuation, correct words & usage are all details we sometimes let slip. Fine-tune your writing skills here with examples of the small stuff to consider so your reader will focus on the big stuff.

Your ultimate goal is clear writing which improves reader comprehension. Dive deeper with the Writing Center at the University of Wisconsin to refresh your grammar knowledge.

Consider this final piece of advice about effective communication on social media, too.

Use the tips & tools in this printable PDF to help you write effective emails.

Assess your readiness to write effective emails. You need 80% to pass.

Course 3 - Close the Communication Loop

You're leading a change initiative & you've got a plan in place. The next step is to engage the people who will be affected the most. Support the logistics of your initiative with a concrete communication plan.

Conduct a Needs Analysis

Solid communications plans start with a communication strategy based on needs analyses. Begin by identifying your key stakeholders. Use this classification technique to clearly illustrate the groups that make up your audience & how they might respond to your message.

Here's a workplace scenario to try out. Use RACI to identify the groups of people who will need different communication plans.

Design Your Communications Strategy

Now that you know “who,” it's time to think about “what.” Find out how to start with the general, most universal audience & then move to targeted & specific groups.

Change doesn't happen overnight. Think about when a message should be introduced & how frequently it should be repeated. Use these tips to design the best way to integrate a message into recurring communications.

We've covered who needs to “receive” messages but don't forget to think about who is the best person to “send” the messages. Assign specific people to this task & don't forget to add in a feedback loop.

You'll need to record information for all the different audiences you'll be reaching. Use this workplace scenario as an example and practice recording information in a similar matrix to the one we offer.

Just because an audience hears a message doesn't mean they get it. Use this advice from Gordon Kangas to take your communication from broken to functional.

Craft Your Content

Here are few things to keep in mind as you begin to craft the content of your messages. Include objectives & context. Most importantly, answer the WIIFM question.

Look again at the workplace scenario you explored earlier. If you were crafting the content which messages would you include? Give it a try.

Don't let common sense or common myths lead you astray. Jeni Cross dives into the “Three Myths of Behavior Change” in this TED Talk. Let Cross help you understand how to create effective communication plans that really deliver change

Engage Others

Communication doesn't have to be high-tech or expensive to be effective. Select a variety of channels that will get your message in front of people.

Every time you deliver your message you have an opportunity to gather feedback. Implement these ideas for gathering input & sharing progress.

A good communications plan will have a multi-faceted approach. Use this chart to help you determine the best mediums for your messages.

Think about this final piece of advice on using the power of technology to help you spread your message as you work to close the communication loop.

Use the tips & tools in this printable PDF to help you close the communication loop.

Assess your readiness to close the communication loop. You need 80% to pass.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops written, verbal, and digital communication skills for professional contexts
Taught by instructors who are business writing specialists
Provides practical tips and exercises for improving communication effectiveness
Focuses on developing clear, concise, and engaging written and verbal communication
May be beneficial for professionals in various fields who need to improve their communication skills
Provides guidance on crafting effective emails and closing communication loops

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Reviews summary

Average business communication

Learners say this business communication course is average with simple content that is easy to understand. However, they do recommend improving the course by adding bullet points to slides and providing a summary of key points at the end of each section.
Add bullet points to slides to improve readability.
"The slides can be in points so that it will be easy to remember, understand and make notes."
Provide a summary of key points at the end of each section.
"All points, Tips and Tools should be covered in the teaching or at the last of each section as Points to remember and not in PDF."

Activities

Coming soon We're preparing activities for Communicate for Business: Write, Email, Close the Loop. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Communicate for Business: Write, Email, Close the Loop will develop knowledge and skills that may be useful to these careers:
Communications Manager
Communications managers oversee the development and implementation of communication strategies for organizations. They may also be responsible for managing public relations, media relations, and social media. This course can help communications managers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help communications managers learn how to develop and implement effective communication plans, which can help them achieve their organizational goals.
Marketing Manager
Marketing managers develop and execute marketing campaigns to promote products or services. They may also be responsible for managing marketing budgets, developing marketing materials, and conducting market research. This course can help marketing managers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help marketing managers learn how to develop and implement effective communication plans, which can help them achieve their marketing goals.
Public relations manager
Public relations managers manage the public image of organizations. They may also be responsible for developing and implementing public relations campaigns, managing media relations, and responding to media inquiries. This course can help public relations managers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help public relations managers learn how to develop and implement effective communication plans, which can help them achieve their public relations goals.
Social Media Manager
Social media managers develop and implement social media strategies for organizations. They may also be responsible for managing social media accounts, creating social media content, and engaging with customers on social media. This course can help social media managers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help social media managers learn how to develop and implement effective communication plans, which can help them achieve their social media goals.
Content Writer
Content writers create written content for websites, blogs, social media, and other marketing materials. They may also be responsible for developing and implementing content marketing strategies. This course can help content writers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help content writers learn how to develop and implement effective communication plans, which can help them achieve their content marketing goals.
Technical Writer
Technical writers create technical documentation, such as user manuals, white papers, and training materials. They may also be responsible for developing and implementing technical communication strategies. This course can help technical writers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help technical writers learn how to develop and implement effective communication plans, which can help them achieve their technical communication goals.
Grant Writer
Grant writers write grant proposals to secure funding for organizations. They may also be responsible for developing and implementing grant writing strategies. This course can help grant writers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help grant writers learn how to develop and implement effective communication plans, which can help them achieve their grant writing goals.
Proposal Writer
Proposal writers write proposals to win contracts for organizations. They may also be responsible for developing and implementing proposal writing strategies. This course can help proposal writers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help proposal writers learn how to develop and implement effective communication plans, which can help them achieve their proposal writing goals.
Journalist
Journalists write news stories and articles for newspapers, magazines, websites, and other media outlets. They may also be responsible for developing and implementing journalistic strategies. This course can help journalists improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help journalists learn how to develop and implement effective communication plans, which can help them achieve their journalistic goals.
Editor
Editors review and edit written content for clarity, accuracy, and style. They may also be responsible for developing and implementing editorial strategies. This course can help editors improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help editors learn how to develop and implement effective communication plans, which can help them achieve their editorial goals.
Copywriter
Copywriters write marketing and advertising copy for products or services. They may also be responsible for developing and implementing copywriting strategies. This course can help copywriters improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help copywriters learn how to develop and implement effective communication plans, which can help them achieve their copywriting goals.
UX Writer
UX writers write user experience (UX) content for websites, apps, and other digital products. They may also be responsible for developing and implementing UX writing strategies. This course can help UX writers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help UX writers learn how to develop and implement effective communication plans, which can help them achieve their UX writing goals.
Instructional Designer
Instructional designers develop and implement instructional materials for training and education programs. They may also be responsible for developing and implementing instructional design strategies. This course can help instructional designers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help instructional designers learn how to develop and implement effective communication plans, which can help them achieve their instructional design goals.
Curriculum Developer
Curriculum developers develop and implement curriculum for educational programs. They may also be responsible for developing and implementing curriculum development strategies. This course can help curriculum developers improve their writing and email communication skills, which are essential for success in this role. Additionally, the course can help curriculum developers learn how to develop and implement effective communication plans, which can help them achieve their curriculum development goals.
Training Manager
Training managers develop and implement training programs for organizations. They may also be responsible for developing and implementing training management strategies. This course may be useful in helping training managers improve their communication skills.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Communicate for Business: Write, Email, Close the Loop.
Provides a practical guide to implementing change in organizations, covering topics such as stakeholder engagement, communication, and resistance management.
Save
Explores the science of motivation and provides practical advice on how to create a more motivating work environment, making it a valuable resource for anyone who wants to improve their leadership and management skills.
This comprehensive guide to copywriting provides practical advice on writing persuasive and effective marketing materials, including emails, ads, and brochures.
Explores the importance of emotional intelligence in personal and professional success, and provides practical advice on how to develop and improve your emotional intelligence skills, making it a valuable resource for anyone who wants to improve their interpersonal and leadership skills.
Save
Explores the two systems of thinking that drive our behavior, and provides practical advice on how to make better decisions, avoid cognitive biases, and improve our judgment, making it a valuable resource for anyone who wants to improve their critical thinking and decision-making skills.
Provides a step-by-step guide to leading change in organizations, offering practical advice on how to build support, overcome resistance, and achieve successful outcomes.
Challenges the stereotype of the extrovert as the ideal leader and provides practical advice on how introverts can use their strengths to succeed in business and life, making it a valuable resource for anyone who wants to understand and appreciate the power of introversion.
Explores the science of habit formation and provides practical advice on how to change bad habits and create good ones, making it a valuable resource for anyone who wants to improve their personal and professional life.
Provides a framework for explaining complex ideas clearly and effectively, making it a valuable resource for anyone who wants to improve their communication skills.
This classic guide to writing provides timeless advice on grammar, punctuation, and style, making it a valuable resource for anyone who wants to improve their writing skills.

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