Basics of Digital Marketing for All

This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business.

The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, Social Media, Email marketing and Web Analytics.

At a glance

Institution: State-Bank-of-India

Subject: Business & Management

Level: Introductory

Prerequisites: There are no prerequisite knowledge requirements for enrolling in this course. Elementary knowledge of Social Media, Websites and Email would be helpful.

Language: English

Video Transcript: English

What you'll learn

• What is Digital Marketing?
• Difference between traditional marketing and digital marketing
• Importance of digital marketing
• Trends and scenario of the industry
• Mobile Marketing - Apps and Promotions
• How can digital marketing be the ultimate tool for success for businesses?
• How to make WordPress site without coding
• How to incorporate design and other elements into the website
• Functionality of Search Engines
• What is Search Engine Marketing?
• The Schema of SEM & SEO
• Key Components of Search Engine Marketing
• PPC (Pay per Click)
• PPI (Pay per Impression)
• Paid Ad Display Marketing
• The need of SEO
• The components of SEO
• The techniques and tools
• Process updates and Changes
• Results Tracking and Measuring Techniques
• Integration of SEO with other Channels
• Slip-ups in SEM & SEO
• Selection of best strategy & Benchmarking
• Conclusion
• Social Media & Social Media Marketing
• Categories of Social Media
• Social Networking
• Omni Channel & Omni Channel Marketing
• Benefits of Omni Channel
• How to leverage Omnichannel Marketing?
• Need of Blog for Social Media Marketing
• How to Use a Blog to Promote Business?
• What is Social Media Content Creation?
• Content Marketing Tools
• Video Creation & Sharing
• What is email marketing?
• Types of marketing emails
• Advantages of email marketing
• What is a email marketing platform?
• Services provided by email marketing platforms
• Various steps in creating marketing emails
• Forms in email marketing
• What is email tracking?
• How does tracking work?
• Email tracking metrics
• Advantages of email tracking
• What is web analytics?
• Web analytics tools
• Web metrics
• Audience Reports
• Using Google Adwords