Marketing Analytics
Price and Promotion Analytics
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In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.
You will also learn how to select prices to maximize profits or fulfill other specific company objectives.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
What you'll learn
- Price Analytics
- Promotion Analytics
- How to allocate marketing budgets over multiple campaigns
- :
- Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
- Exclusive discussions just for verified learners on the use of R in analytics.
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Rating | 1.0★ based on 1 ratings |
---|---|
Length | 4 weeks |
Effort | 5 - 7 hours per week |
Starts | On Demand (Start anytime) |
Cost | $249 |
From | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley via edX |
Instructors | Stephan Sorger , MBA, MS, PE, Stephan Sorger |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business Programming Data Science |
Tags | Business & Management Computer Science Data Analysis & Statistics |
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What people are saying
either use common sense
Each quiz question is extremely trivial, you can either use common sense, or a simple wikipedia search, even the calculation don't even need calculator, you can calculate in your head because it was that simple.
question is extremely trivial
afternoon break after work
You can take this course on an afternoon break after work or during a your 10-minute lunch break.
total of 30
The entire course has a total of 30 quiz questions.
10-minute lunch break
30 quiz questions
calculation do
head because
need calculator
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
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Senior Marketing Analyst, Revenue Management $124k
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Senior Marketing Finance Analyst $142k
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Rating | 1.0★ based on 1 ratings |
---|---|
Length | 4 weeks |
Effort | 5 - 7 hours per week |
Starts | On Demand (Start anytime) |
Cost | $249 |
From | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley via edX |
Instructors | Stephan Sorger , MBA, MS, PE, Stephan Sorger |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business Programming Data Science |
Tags | Business & Management Computer Science Data Analysis & Statistics |
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