بدء عملية تصميم تجربة المستخدم: التعاطف والتحديد والتصور from Coursera

بدء عملية تصميم تجربة المستخدم: التعاطف والتحديد والتصور هي الدورة التدريبية الثانية في برنامج الشهادة التي ستزودك بالمهارات اللازمة للتقدم إلى وظائف المبتدئين في تصميم تجربة المستخدم. في الدورة الثانية، ستكمل الخطوات الأولى لعملية التصميم لمشروع ستتمكن من تضمينه في ملفك الشخصي. سوف تتعلم كيفية التعاطف مع المستخدمين وفهم الشكاوى لديهم، وتحديد احتياجات المستخدم باستخدام عرض المشكلة، والتوصل إلى الكثير من الأفكار لإيجاد حلول لمشكلات هؤلاء المستخدمين.

سيعمل مصممو تجربة المستخدم والباحثون الحاليون في Google كمدربين لك، وستكمل الأنشطة العملية التي تحاكي سيناريوهات تصميم تجربة المستخدم في العالم الحقيقي.

يجب أن يكون المتعلمون الذين يكملون الدورات السبع في برنامج الشهادة مؤهلين للتقدم بطلب للحصول على وظائف مصممي تجربة المستخدم المبتدئين. لا تلزم خبرة سابقة.

بنهاية هذه الدورة، ستكون قادرًا على:

- وصف طرق البحث الشائعة لتجربة المستخدم.

- التعاطف مع المستخدمين لفهم احتياجاتهم والشكاوى لديهم.

- إنشاء خرائط التعاطف والشخصيات وقصص المستخدم وخرائط رحلة المستخدم لفهم احتياجات المستخدم.

- إعداد عمليات عرض المشكلة لتحديد احتياجات المستخدم.

- إيجاد أفكار للحلول الممكنة لمشكلات المستخدم.

- إجراء عمليات تدقيق تنافسية.

- تحديد وتفسير التحيزات في أبحاث تجربة المستخدم.

- ابدأ في تصميم تطبيق هاتف محمول، كمشروع جديد لتضمينه في ملفك الشخصي الاحترافي لتجربة المستخدم.

What's inside

Syllabus

دمج البحث في عملية التصميم

بصفتك مصمم تجربة مستخدم، فإن وظيفتك هي وضع المستخدم في محور التركيز في كل ما تفعله. في هذا الجزء من الدورة، سوف تستكشف دور البحث في عملية التصميم لمساعدتك في فهم المستخدمين والتعاطف معهم بشكل أفضل. ستتعرف أيضًا على مزايا وعيوب طرق البحث الشائعة في تجربة المستخدم. وستحدد وتحسب التحيزات التي يمكن أن تنشأ عند إجراء البحث.

التعاطف مع المستخدمين وتحديد الشكاوى

استعد لبدء عملية التصميم لمشروع ملف شخصي جديد: تطبيق هاتف محمول! سيركز هذا الجزء من الدورة على التعاطف مع المستخدمين، وهي المرحلة الأولى من عملية التصميم. ستجري مقابلات مع مستخدمين حقيقيين لبناء خرائط التعاطف وإنشاء شخصيات. ستساعدك هذه الأنشطة العملية في فهم وجهات نظر المستخدم والشكاوى لديه.

إنشاء قصص وخرائط رحلة المستخدم

في هذا الجزء من الدورة التدريبية، ستستمر في التعاطف مع مستخدمي تطبيق الهاتف المحمول الذي ستصممه لاحقًا. ستقوم بصياغة قصص المستخدم وإعداد خرائط رحلة المستخدم. ستتعرف أيضًا على أهمية مراعاة سهولة الوصول عند التعاطف مع المستخدمين.

تحديد مشكلات المستخدم

ستساعدك كل أعمالك للتعاطف مع المستخدمين في تحديد المشكلة التي يواجهها المستخدمون. في هذا الجزء من الدورة التدريبية، ستنتقل من مرحلة التعاطف إلى مرحلة التحديد في عملية التصميم. لتحديد المشكلة التي ستحلها تصميماتك، ستقوم بعمل عرض للمشكلة وبيان الفرضية وعرض القيمة. بالإضافة إلى ذلك، سوف تستكشف كيف يؤثر علم النفس والعوامل البشرية في التصميم.

تصور حلول التصميم

أنت جاهز للانتقال إلى المرحلة الثالثة من عملية التصميم وهي: التصور. ستأخذ في الاعتبار كل ما تعلمته عن المستخدمين الذين تصمم لهم والمشكلات التي يواجهونها من أجل طرح الأفكار لحلول التصميم. لمساعدتك في التوصل إلى الكثير من الأفكار لحلول التصميم، ستجري تدقيقًا تنافسيًا وأنشطة تصميم كاملة، مثل "كيف يمكننا" و"الثمانية المجنونة".

Good to know

Know what's good

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Beginners who want a foundation in UX Design

Those want to make a career shift into UX Design

Those already in UX who want to strengthen their foundation

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in بدء عملية تصميم تجربة المستخدم: التعاطف والتحديد والتصور with these activities:

Learn about research methods in UX

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Following video tutorials on UX research methods can help you build a solid foundation in this area.

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Identify video tutorials from reputable sources.
Take notes on the key concepts and techniques.
Apply what you learn to a UX research project.

Participate in a UX design community

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Engaging with other UX designers in online or offline communities can provide valuable insights and support.

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Join a UX design community or forum.
Participate in discussions and ask questions.
Share your own experiences and insights.

Connect with experienced UX designers

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Seeking guidance from experienced UX designers can accelerate your learning and provide valuable insights.

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Identify experienced UX designers in your network or online.
Reach out and introduce yourself.
Ask for mentorship or advice.

Five other activities

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Conduct user interviews

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Practicing user interviews will enhance your ability to gather valuable insights from users.

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Create a list of interview questions.
Recruit participants for interviews.
Conduct interviews and record the responses.
Analyze the interview data.

Develop a UX research plan

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Creating a UX research plan will help you define the scope and objectives of your research.

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Define the research question.
Identify the target audience.
Choose the appropriate research methods.
Develop a timeline and budget.

Design a user persona

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Creating a user persona will help you understand the needs and motivations of your target users.

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Gather data from user research.
Identify common patterns and themes.
Develop a detailed profile of the user persona.

Conduct usability testing

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Practicing usability testing will improve your ability to evaluate the user experience of a design.

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Create a usability testing plan.
Recruit participants for testing.
Conduct the usability test and record the results.
Analyze the test data and identify areas for improvement.

Develop a UX design prototype

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Creating a UX design prototype will allow you to visualize and test your design ideas.

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Sketch out your design ideas.
Create a digital or physical prototype.
Test the prototype with users and gather feedback.
Iterate on your design based on the feedback.

Career center

Learners who complete بدء عملية تصميم تجربة المستخدم: التعاطف والتحديد والتصور will develop knowledge and skills that may be useful to these careers:

User Experience Designer

The course will help you develop the skills needed to qualify for a role as a User Experience (UX) Designer, a fast-paced and highly in-demand career. You will get practical experience with UX techniques like empathy mapping, problem definition, and solution ideation, which can help you excel in the field. The course provides the real-world experience you need to hit the ground running once you get hired.

See salaries and explore the career path for User Experience Designer

UX Researcher

The course offers a foundation in UX research methods, including empathy mapping, problem definition, and storyboarding. These skills are essential for UX Researchers, who need to understand user needs to design effective products and services. The course also covers ethical issues in UX research, ensuring that you can conduct research in a responsible and respectful manner.

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Product Manager

The course can help those seeking a role as a Product Manager develop a user-centered approach to product development. You will learn how to identify user needs, define product requirements, and create prototypes. The course also covers agile development methodologies, which are commonly used in product management.

See salaries and explore the career path for Product Manager

Design Researcher

This course can help you get started in the field of Design Research, providing a solid foundation in user research methods, empathy mapping, and problem definition. By understanding the needs of users, you will be well-equipped to conduct research and contribute to the design of innovative products and services.

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Service Designer

The course provides valuable insights into understanding user needs and creating solutions that meet those needs, which are essential skills for Service Designers. You will learn how to conduct user research, create personas, and develop service blueprints, all of which are crucial for designing effective services.

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Information Architect

This course can serve as a valuable foundation for those interested in a career as an Information Architect. You will learn how to organize and structure information to make it easy for users to find and understand. The course also covers user research methods, which are essential for understanding user needs.

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Interaction Designer

The course may be beneficial for those considering a career as an Interaction Designer, providing a foundation in user research methods, empathy mapping, and problem definition. You will learn how to create prototypes and conduct user testing, which are essential skills for designing effective interactive products and services.

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Visual Designer

This course may provide some useful insights for those interested in a career as a Visual Designer. You will learn about visual design principles, color theory, and typography, which are essential for creating visually appealing and user-friendly designs.

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Front-End Developer

The course may offer some helpful information for those interested in a career as a Front-End Developer. You will learn about HTML, CSS, and JavaScript, which are the core technologies used to create websites and web applications. The course also covers user interface design principles, which are important for creating visually appealing and user-friendly interfaces.

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Back-End Developer

This course may provide some useful information for those considering a career as a Back-End Developer. You will learn about server-side programming, databases, and web services, which are essential for developing the back-end of websites and web applications. The course also covers user interface design principles, which are important for creating visually appealing and user-friendly interfaces.

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Data Analyst

The course may offer some helpful information for those interested in a career as a Data Analyst. You will learn about data collection, analysis, and visualization, which are essential skills for understanding user behavior and making data-driven decisions.

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Business Analyst

This course may provide some useful information for those considering a career as a Business Analyst. You will learn about business process modeling, requirements gathering, and stakeholder analysis, which are essential skills for understanding user needs and designing effective solutions.

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Project Manager

The course may offer some helpful information for those interested in a career as a Project Manager. You will learn about project planning, execution, and monitoring, which are essential skills for managing projects effectively. The course also covers stakeholder management, which is important for understanding user needs and ensuring that they are met.

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Technical Writer

This course may provide some useful information for those considering a career as a Technical Writer. You will learn about technical writing principles, style guides, and documentation tools, which are essential skills for creating clear and concise technical documentation.

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Quality Assurance Analyst

The course may offer some helpful information for those interested in a career as a Quality Assurance Analyst. You will learn about testing principles, test planning, and test execution, which are essential skills for ensuring that software is free of defects.

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