Save for later

Advanced Digital Marketing

Audience Segmentation

Contemporary marketing practices do more than just market a product or organization; they also target their audience with specific material related to that person's unique needs and interests. Our Audience Segmentation course allows you to think critically about your audience and how you market to them. By considering the multiple demographics of your target audience and segmenting them out, you can ensure that the right marketing materials go to the right person and have the maximum impact.

In this expert-led online course, you'll learn techniques and best practices for defining and engaging your target audience. You'll also evaluate the multiple ways you try to reach them in order to increase the efficiency and effectiveness of your marketing efforts overall. This course will help you ensure that you not only present the best material that you can, but that you also target your audience and have the maximum impact possible.

 

This course is part of the Advanced Digital Marketing Certificate, which includes:

What you'll learn:
  • Define audience segmentation and demonstrate tools for researching and building profiles
  • Evaluate the effectiveness of user-centric marketing strategy through case studies
  • Identify appropriate social media outlets for targeted audiences and goals
  • Conduct content analysis research
  • Create a proposal appropriate for a client or boss that demonstrates an understanding of audience profiling, marketing strategy, social environment, environmental influences, and evaluation metrics
  • Get a Reminder

    Not ready to enroll yet? We'll send you an email reminder for this course

    Send to:

    Independent

    Rating Not enough ratings
    Length Six weeks Plan for 3-8 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Marketing

    Get a Reminder

    Get an email reminder about this course

    Send to:

    Similar Courses

    Careers

    An overview of related careers and their average salaries in the US. Bars indicate income percentile.

    Associate Audience Development Sales $50k

    Associate Executive Editor, Expo Magazine & Audience Development Magazine $54k

    Audience Sales Operations Specialist $67k

    Executive Editor, Expo Magazine & Audience Development Magazine $79k

    CRM Marketing Manager, Targeting (Customer Segmentation) - macys.com $80k

    Senior Audience Editor $89k

    Marketing Manager | Audience & Analytics $89k

    Associate Senior Segmentation Data Analyst $97k

    Unit Manager of Marketing Research, Modeling, and Segmentation $98k

    Segmentation Data Analyst Lead $139k

    Manager, Field Marketing Operations - Segmentation Manager $144k

    Senior Audience Communication and Feedback Administrator $147k

    Write a review

    Your opinion matters. Tell us what you think.

    Independent

    Rating Not enough ratings
    Length Six weeks Plan for 3-8 hours of work per week
    Starts On Demand (Start anytime)
    Cost $0
    From Independent
    Instructor Jeff Marcoux
    Download Videos Unknown
    Language English
    Subjects Business
    Tags Marketing

    Similar Courses

    Sorted by relevance

    Like this course?

    Here's what to do next:

    • Save this course for later
    • Get more details from the course provider
    • Enroll in this course
    Enroll Now