Create Optimized Amazon Listings as a Paid Freelancer

FYI - This course was last updated in March 2023. I am keeping it published for existing students as most of this is evergreen advice, but it is dated for those looking for current information.

In this course, I’ll teach you how to write optimized Amazon listings for Amazon Sellers.

You don’t need any special skills or experience. Just a willingness to learn and put in the time.

There are That’s a lot of opportunity for you to jump into.

Writing optimized Amazon listings is a unique skill that is in high demand. And it’s a skill that you can learn quickly with my step-by-step walkthroughs and formulas.

In my course, you will learn:

Targeted keyword research - How to find the best keywords to help your listing rank organically. And what keywords you should use.

Listing Copywriting - The specific formulas for writing a successful title and bullet points. I'll also give you guidance and proven marketing formulas for writing the regular or A+ listing description.

Amazon SEO - There are MANY tricks to fully optimizing an Amazon listing. From where to weave in your top keywords to proper character counts and formatting. You'll get the current best practices for a fully optimized listing.

You can use these skills to get paid to write optimized Amazon listings for clients… OR learn to write your own optimized Amazon listings as an Amazon Seller.

So if you want to learn a skill that can give you some extra income, this is it.

What's inside

Learning objectives

Understand the formulas and guidelines you need to know to fully optimize your listings
Find the top ranking keywords to help your listing rank organically
Put those keywords exactly where they need to be for a fully optimized listing
Create persuasive bullet points and converting descriptions

Understand how to create a+ content
Sell your skills as a freelancer or use the skills to help your own listings rank highly
Learn how to use helium 10 for creating optimized listings

Understand the formulas and guidelines you need to know to fully optimize your listings
Find the top ranking keywords to help your listing rank organically
Put those keywords exactly where they need to be for a fully optimized listing
Create persuasive bullet points and converting descriptions
Understand how to create a+ content
Sell your skills as a freelancer or use the skills to help your own listings rank highly
Learn how to use helium 10 for creating optimized listings

Syllabus

Understand the "what" and "why" of writing optimized Amazon Listings

Allow me to Introduce Myself

What to Expect

Why Amazon Listings are an Excellent Gig

Where You Can Sell Your Listing Writing Skills

The Components of a Successful Listing

Why You NEED a Keyword Research Tool

Research and write a regular Amazon Listing and an A+ (aka EBC) Amazon Listing

Start with Quick Research

Definition of a Keyword

Find Your Niche Keyword

Keyword Deep Dive with Cerebro

Improve Keyword Diversity with Frankenstein

Your Final Keyword List

Start and End with Listing Builder

Nail Your Optimized Product Title

Make Short and Sweet Bullet Points

Convert with Your Product Description

Optimize In Listing Builder

Increase Keyword Diversity with Back-End Keywords

Double Check Your Optimization

Wrap It Up for Delivery!

Level Up With A+ Amazon Listings

Create an A+ Amazon Listing

Build your A+ Description

Wrap up Your A+ Listing

NEW for 2023: The Premium A+ or A++ Listing

Have a deeper understanding of overall optimization and what freelancing requires

Intro To Hacks & Surprises

HTML Formatting Tricks

Handling Variations

Why I Teach Helium 10

How To Sign Up For Helium 10 and The Extension

Free Optimization Alternatives

Free Copywriting Tools

Go Faster with Jasper AI

Free Alternative to Jasper AI

How To Get More Detail From Your Client

More Services You Can Now Offer

Tangent Services You’ll Be Asked To Do

Know Amazon Product Restrictions

Some Listings Have Completely Different Guidelines

Finding an Amazon Storefront

Amazon is Constantly Changing

Troubleshooting Keywords

Finish Course!

Congratulations!

Get additional resources

Bonus Resources

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create Optimized Amazon Listings as a Paid Freelancer - 2022 with these activities:

Review Basic SEO Principles

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Refresh your understanding of basic SEO principles to better grasp Amazon-specific SEO techniques covered in the course.

Browse courses on Amazon SEO

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Read articles or watch videos on SEO fundamentals.
Familiarize yourself with keyword research concepts.
Understand the importance of backlinks and website authority.

Read 'Everybody Writes' by Ann Handley

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Improve your copywriting skills by studying a well-regarded book on content creation.

View Everybody Writes: Your New and Improved Go-To... on Amazon

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Obtain a copy of 'Everybody Writes' by Ann Handley.
Read the book, focusing on sections about copywriting and persuasive writing.
Take notes on key concepts and techniques.
Apply the learned principles to practice Amazon listing descriptions.

Keyword Research Practice with Helium 10

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Refine your keyword research skills using Helium 10, a tool heavily emphasized in the course.

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Use Helium 10 to identify keywords for sample products.
Analyze keyword search volume and competition.
Create a keyword list for a hypothetical Amazon product.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Write Sample Amazon Listings

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Practice writing optimized Amazon listings to solidify your understanding of the course material.

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Choose several products from Amazon to write listings for.
Conduct keyword research for each product.
Write a title, bullet points, and product description for each listing.
Optimize the listing using the techniques learned in the course.

Read 'Scientific Advertising' by Claude Hopkins

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Study a classic text on advertising to gain a deeper understanding of persuasive writing and marketing principles.

View Scientific Advertising: Complete and Unabridged on Amazon

Show steps

Obtain a copy of 'Scientific Advertising' by Claude Hopkins.
Read the book, focusing on sections about testing and measuring results.
Consider how the principles apply to Amazon listing optimization.

Offer Free Listing Optimization to a Small Business

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Gain real-world experience by offering your listing optimization skills to a small business owner.

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Identify a small business owner who sells products on Amazon.
Offer to optimize one of their listings for free.
Apply the techniques learned in the course to optimize the listing.
Track the listing's performance after optimization.

Build a Portfolio of Optimized Listings

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Showcase your skills by creating a portfolio of optimized Amazon listings to attract potential clients.

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Select your best optimized listings from previous practice.
Create a visually appealing presentation of your portfolio.
Highlight the results achieved through your optimization efforts.

Career center

Learners who complete Create Optimized Amazon Listings as a Paid Freelancer - 2022 will develop knowledge and skills that may be useful to these careers:

Amazon Seller

An Amazon seller manages their own product listings on the Amazon marketplace. This course teaches the skills required to optimize product listings for higher visibility, from keyword research to writing persuasive titles and bullet points. With this course, an Amazon seller can directly improve their sales by creating better product listings. This course provides the best practices for optimizing Amazon listings that will benefit those who want to sell products on that platform. It is a course designed for an Amazon seller who wants to learn how to optimize their listings.

See salaries and explore the career path for Amazon Seller

Product Listing Specialist

A product listing specialist focuses on creating and optimizing product listings on e-commerce platforms, and this is a core skill taught in this course. The course provides detailed instruction on crafting optimized Amazon listings, including strategies for keyword research, writing effective titles and bullet points, and using Amazon SEO techniques to increase visibility. This course is specifically designed for those looking to become product listing specialists by providing in-depth knowledge of how to create listings that rank well and convert to sales, particularly on Amazon.

See salaries and explore the career path for Product Listing Specialist

E-commerce Copywriter

An e-commerce copywriter specializes in creating compelling product descriptions and marketing content for online sales, a role this course directly prepares you for. This course emphasizes writing optimized Amazon listings, including titles, bullet points, and descriptions. As an e-commerce copywriter, you'll use keyword research techniques to improve search visibility and create persuasive content that converts browsers into buyers. This course teaches the specific formulas for crafting successful titles and bullet points, which are crucial for e-commerce copywriters. The course’s focus on Amazon SEO and best practices translates well to improving content across many e-commerce platforms.

See salaries and explore the career path for E-commerce Copywriter

Freelance Content Creator

A freelance content creator develops written or visual materials for clients, and this course can help you specialize in e-commerce copywriting. This course teaches the skills to write optimized Amazon listings and helps you understand the freelance process. The course’s instruction on keyword research, copywriting formulas, and Amazon SEO is directly applicable to a content creator who wants to produce high-quality product descriptions for e-commerce clients. This course is especially helpful to a freelance content creator who wants to sell their services to those selling goods on Amazon.

See salaries and explore the career path for Freelance Content Creator

Online Marketplace Consultant

An online marketplace consultant advises businesses on how to optimize their presence and sales on platforms like Amazon, a skill this course specifically trains. The course covers targeted keyword research, persuasive listing copy, and Amazon SEO, which are applicable to anyone consulting on marketplace listings. This course helps anyone who wishes to be an online marketplace consultant to provide in-depth recommendations to improve product visibility and sales, and the course will especially benefit those who specialize their consultancy in Amazon.

See salaries and explore the career path for Online Marketplace Consultant

Search Engine Optimization Specialist

A search engine optimization specialist, or SEO specialist, works to improve the visibility of websites and web pages within search engine results, which is a skill relevant to this course. The course specifically focuses on Amazon SEO, showing how to find the best keywords to improve a listing's organic rank. It teaches how to weave your top keywords into listings and to use proper formatting, information directly applicable to the work of an SEO specialist. Anyone working in SEO should understand keyword research, a skill that this course emphasizes, to help improve rankings on Amazon.

See salaries and explore the career path for Search Engine Optimization Specialist

Small Business Owner

Small business owners are often responsible for many aspects of their company, including online sales. This course provides practical skills for writing optimized Amazon listings, which is useful for any small business owner selling online. This course allows small business owners to take a hands-on approach to improving their sales on Amazon by teaching how to optimize product listings. The course’s focus on keyword research, copywriting, and SEO applies directly to a small business owner looking to increase sales and improve their Amazon storefront.

See salaries and explore the career path for Small Business Owner

Marketing Copywriter

A marketing copywriter writes persuasive content to promote goods and services, a valuable skill taught in this course related to Amazon. The course offers specific formulas for crafting successful titles, bullet points, and descriptions for online product listings. This course is a help to marketing copywriters who need to create optimized content to improve the visibility and sales of products on online marketplaces like Amazon. Marketing copywriters looking to specialize in e-commerce content can refine their skills by learning to use Amazon SEO techniques.

See salaries and explore the career path for Marketing Copywriter

Sales Copywriter

A sales copywriter creates persuasive written content intended to increase sales for a product or service, and this course teaches techniques specific to Amazon. The course focuses on writing optimized Amazon listings, teaching the formulas for writing catchy titles and persuasive bullet points. This course is useful for a sales copywriter who wants to learn how to optimize product descriptions on Amazon, and the skills in the course provide an understanding of how to write for an e-commerce platform. It is a good starting point for copywriters who wish to learn more about e-commerce copywriting.

See salaries and explore the career path for Sales Copywriter

Digital Marketing Specialist

A digital marketing specialist develops and implements strategies to promote products or services online. This course may be useful for a digital marketing specialist who wants to specialize in product listings. The course content relating to keyword research, listing copywriting, and Amazon SEO helps build a foundation in e-commerce optimization. The course provides a starting point for developing successful digital marketing strategies focused on attracting online shoppers. This helps a digital marketing specialist ensure that products gain visibility and convert to sales.

See salaries and explore the career path for Digital Marketing Specialist

Digital Merchandiser

A digital merchandiser is responsible for how products are presented online to drive sales. This course may be helpful for a digital merchandiser who wants to learn how to optimize their product listings on Amazon. This course provides training on writing optimized Amazon listings, from keyword research to crafting titles and bullet points. The course’s focus on SEO helps a digital merchandiser gain skills in improving the visibility of products on Amazon. This could help a digital merchandiser build an understanding of how to optimize content for ecommerce channels.

See salaries and explore the career path for Digital Merchandiser

E-commerce Specialist

An e-commerce specialist focuses on the strategic and operational aspects of selling online, and this course provides specific training in a key skill in that industry. The course provides the skills needed to optimize product listings on Amazon through keyword research, strong copywriting, and SEO techniques. An e-commerce specialist who wants to master their sales channels on Amazon or other marketplaces might find this course helpful. This course may be useful to them for its focus on keyword optimization and copywriting techniques.

See salaries and explore the career path for E-commerce Specialist

Content Marketing Manager

A content marketing manager oversees the creation and distribution of content to attract and engage an audience, and this course may help with product listing content. This course teaches how to create optimized product listings for Amazon, focusing on keyword research and persuasive writing, skills relevant to a content marketing manager who wants to optimize content for e-commerce channels. This course may be useful to a content marketing manager who wants to improve their understanding of using keywords and persuasive copy to drive sales of items sold online.

See salaries and explore the career path for Content Marketing Manager

Online Retail Associate

An online retail associate is involved in the day-to-day operations of selling products online, and this course will help them with a key task. This course teaches how to optimize product listings on Amazon through keyword research, copywriting, and SEO techniques. An online retail associate who wants to understand how to create better listings may find this course useful. It is a good starting point for an online retail associate who wants to gain skills in improving product visibility and sales on Amazon.

See salaries and explore the career path for Online Retail Associate

E-commerce Marketing Assistant

An e-commerce marketing assistant supports marketing activities for an online business, and this course can help them enhance their copywriting skills. This course emphasizes writing optimized Amazon listings, focusing on keyword research and persuasive copy. This course may be useful for an e-commerce marketing assistant who wants to manage product listings and improve visibility and sales. This course’s content helps build a foundation for an e-commerce marketing assistant who wants to learn how to optimize product listings.

See salaries and explore the career path for E-commerce Marketing Assistant

Create Optimized Amazon Listings as a Paid Freelancer - 2022

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