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Jocelyn Becker, Magnus Hyttsten, Laurence Moroney, and Jay Harman

Where in the world are people using your app? Which activities do they use most? How do they navigate through your app? Take this course to learn how to add code to your mobile app to send usage data to Google Analytics, and get answers to questions like these.

This course also covers how to use Google Tag Manager to send updated information to your app without needing to redeploy the APK, and to manage all your Google Analytics tags.

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Where in the world are people using your app? Which activities do they use most? How do they navigate through your app? Take this course to learn how to add code to your mobile app to send usage data to Google Analytics, and get answers to questions like these.

This course also covers how to use Google Tag Manager to send updated information to your app without needing to redeploy the APK, and to manage all your Google Analytics tags.

This course is part of the Google Play Services series, which features a variety of different Google APIs. Designed as standalone short courses, you can take any course on its own, or take them all!

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Suitable for individuals with prior Android app development experience
Provides a practical approach to integrating Google Analytics into mobile apps for data tracking
Utilizes Google Tag Manager for seamless updates and tag management
Part of the Google Play Services series, offering a range of related content
Requiring an up-to-date Android version for optimal performance
Assumes familiarity with GitHub

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google Analytics for Android with these activities:
Review Android development fundamentals
Refreshing your knowledge of Android development fundamentals will ensure that you have a solid understanding of the concepts and techniques required for app analytics integration.
Browse courses on Android Development
Show steps
  • Review online documentation and tutorials
  • Complete practice exercises and coding challenges
  • Build a small Android app to reinforce your understanding
  • OPTIONAL: Take an online course or workshop on Android development
Read 'App Analytics for Android' by Google
Reading this book will provide a comprehensive overview of app analytics and help you understand how to use Google Analytics to track and analyze app usage data.
Show steps
  • Read the chapters on Google Analytics for Android and app usage tracking
  • Review the case studies and examples provided in the book
Watch Google Analytics tutorial videos
Watching tutorial videos will provide a visual demonstration of how to use Google Analytics to track app usage and gain insights into user behavior.
Browse courses on Google Analytics
Show steps
  • Search for Google Analytics tutorial videos on YouTube or Google Search
  • Watch videos that cover topics such as app tracking, event tracking, and data analysis
  • Take notes and practice the techniques shown in the videos
Four other activities
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Show all seven activities
Add logging statements to your app
Adding logging statements will enable you to test the implementation of the analytics tracking code and ensure that it is working as expected.
Browse courses on Debugging
Show steps
  • Identify the key events and actions in your app that you want to track
  • Add logging statements to output messages to the console when these events occur
  • Run your app and check the console output to verify that the logging statements are working
Attend a Google Analytics meetup or conference
Attending a Google Analytics meetup or conference will allow you to connect with other professionals and learn about best practices for app analytics.
Browse courses on Networking
Show steps
  • Find a Google Analytics meetup or conference in your area
  • Register for the event and attend the sessions and workshops
  • Network with other attendees and speakers
Create a report on app usage data
Creating a report on app usage data will allow you to analyze the data and identify trends and patterns, which can be used to improve the app's user experience.
Browse courses on Data Analysis
Show steps
  • Gather the app usage data from Google Analytics
  • Analyze the data to identify trends and patterns
  • Create a report that summarizes the findings and provides recommendations for improvement
Contribute to the Google Analytics Android SDK
Contributing to the Google Analytics Android SDK will give you hands-on experience with the library and help you understand its inner workings.
Browse courses on Open Source
Show steps
  • Fork the Google Analytics Android SDK repository on GitHub
  • Make changes to the codebase to improve or add new features
  • Submit a pull request to the main repository

Career center

Learners who complete Google Analytics for Android will develop knowledge and skills that may be useful to these careers:
Product Manager
A Product Manager is responsible for overseeing the development and launch of a product. They work with engineers, designers, and marketers to ensure the product meets the needs of the market. The ability to track and analyze user behavior in Google Analytics for Android will help product managers make better decisions about their apps.
Product Owner
A Product Owner is responsible for managing the development and launch of a product. They work with engineers, designers, and marketers to ensure the product meets the needs of the market. Google Analytics for Android will help product owners track the usage of their app and user behavior.
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to measure the effectiveness of marketing campaigns. Google Analytics for Android is a useful tool for marketing analysts who wish to track app usage and user behavior.
Data Analyst
A Data Analyst's role is to use data to solve problems. This role combines quantitative analysis with technical skills such as building dashboards, cleaning data, and machine learning. While it is not specifically mentioned in the syllabus, Google Analytics for Android provides a firm foundation in data analysis, such as how to collect and analyze user data to improve the user experience of your mobile app.
Data Scientist
A Data Scientist is responsible for using data to solve problems and make predictions. Google Analytics for Android provides a foundation in data analysis that may be useful for data scientists who want to work with mobile app data.
User Experience Researcher
A User Experience Researcher is responsible for studying how users interact with products and services. Google Analytics for Android may be useful for user experience researchers who want to track the usage of their company's mobile apps and identify areas for improvement.
Software Engineer
A Software Engineer is responsible for designing, developing, and maintaining software applications. Google Analytics for Android is a useful tool for software engineers who want to track the performance of their apps and identify areas for improvement.
Scrum Master
A Scrum Master is responsible for facilitating agile software development teams. Google Analytics for Android may be useful for Scrum Masters who want to track the progress of their team and identify areas for improvement.
Technical Project Manager
A Technical Project Manager is responsible for managing the technical aspects of a project. Google Analytics for Android may be useful for technical project managers who want to track the progress of their team and identify areas for improvement.
Business Analyst
A Business Analyst is responsible for analyzing business processes and recommending solutions to improve efficiency. Google Analytics for Android may be useful for business analysts who want to track the usage of their company's mobile apps and identify opportunities for growth.
Data Engineer
A Data Engineer is responsible for designing, building, and maintaining data pipelines. Google Analytics for Android may be useful for data engineers who want to track the usage of their company's mobile apps and identify opportunities for growth.
Quantitative Analyst
A Quantitative Analyst is responsible for using mathematical and statistical methods to analyze data. Google Analytics for Android may be useful for quantitative analysts who want to track the usage of their company's mobile apps and identify opportunities for growth.
Market Researcher
A Market Researcher is responsible for conducting research to understand the needs of customers. Google Analytics for Android may be useful for market researchers who want to track the usage of their company's mobile apps and identify opportunities for growth.
Mobile Developer
A Mobile Developer is responsible for designing, developing, and maintaining mobile applications. Google Analytics for Android may be useful for mobile developers who wish to track the usage of their apps and gain insights into how users interact with them.
UI/UX Designer
A UI/UX Designer is responsible for the design and functionality of a product's interface. Google Analytics for Android may be useful for UI/UX designers who wish to track user behavior and identify areas for improvement.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Google Analytics for Android.
Provides a comprehensive overview of Google Analytics, including how to set up and use the platform, track website traffic, and measure marketing campaign performance.
Covers advanced Google Analytics topics, such as custom dimensions and metrics, event tracking, and data visualization. Assumes familiarity with basic Google Analytics concepts.
Provides a comprehensive guide to Android app development, including how to design and develop Android apps, use the Android SDK, and distribute apps on the Google Play Store.
Provides a comprehensive guide to Android programming, including how to create and deploy Android apps, use the Android SDK, and design user interfaces.
Provides a set of principles and practices for writing clean and maintainable code, which is essential for developing high-quality Android apps.
Provides a visual and interactive introduction to design patterns, which are reusable solutions to common software development problems.
A beginner-friendly introduction to Android programming, using a visual and interactive approach. Covers how to create and deploy Android apps, use the Android SDK, and design user interfaces.
Provides a step-by-step guide to using Android Studio, the official IDE for Android development. Covers how to set up and use Android Studio, create and deploy Android apps, and use the Android SDK.
Provides a concise and easy-to-use guide to Git, a version control system used for tracking changes to code. Covers how to set up and use Git, create and manage branches, and collaborate with others.

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