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Benjamin Simmenauer and Adrian Kammarti

Topics Covered

  • Fashion and modernity: contemporary relevance, ‘Zeitgeist’, and the desirability of the new.
  • Fashion and society: the concept of trends, social distinction and selection, culture and subcultures.
  • Fashion as a language: decoding silhouettes, the genre of fashion literature and fashion press.
  • Fashion and consumption: fashion and gender, the emergence of ‘lifestyle’, fetishism.

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Reading list

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This comprehensive textbook provides a broad overview of fashion trends, covering the historical, social, and cultural factors that influence their development and evolution. It is an excellent resource for students and professionals interested in understanding the fashion industry.
Examines the environmental and social impacts of fast fashion, and explores alternative models of production and consumption. It valuable resource for students and professionals interested in sustainable fashion.
Provides a step-by-step guide to fashion trend analysis, covering topics such as research methods, trend identification, and trend forecasting. It practical resource for students and professionals in the field.
Explores the psychological aspects of fashion, examining how clothes influence our emotions, behavior, and self-perception. It fascinating read for anyone interested in the intersection of fashion and psychology.
(Fashion and Culture: A Sociological Analysis) provides a sociological perspective on fashion trends. It explores the relationship between fashion and social class, gender, and identity.
This lavishly illustrated book provides a comprehensive history of fashion, from ancient times to the present day. It valuable resource for anyone interested in the evolution of fashion styles and trends.
Stunning visual encyclopedia of fashion, featuring over 2,000 images of clothing, accessories, and iconic fashion moments. It must-have for any fashion enthusiast.
Provides a practical guide to trend forecasting for fashion designers and merchandisers. It covers topics such as trend research, forecasting techniques, and trend implementation.
Explores the impact of social media on the fashion industry, examining how social media platforms have changed the way fashion is created, marketed, and consumed.

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