Social Media and Mobile Marketing

Heads up! This course may be archived and/or unavailable.

SPECIAL NOTE: Limited seats remaining. There are only three seats still available for this year's course. You also might be interested in the new Internet and Social Media Audience Profiling short course.

The evolution of online communication has allowed for greater, farther, and faster reach of your brand message but what are you saying? Social Media, Mobile and Reputation Management Strategies for the Modern World will teach the art of identifying and engaging with key influencers in your market. Create succinct messages and how to deploy that message instantly to the on-the-go consumer with multiple devices. This course will focus on listening to your audience and managing your brand's reputation through social media and mobile devices.

Social Media Put together a digital media tool kit to guide your reputation both online and off by building an effective content marketing and social media strategy. Explore social media platforms including Twitter, Facebook, LinkedIn, Instagram and Pinterest to identify and engage the target audience. Measure user engagement and evaluate marketing campaign efforts using key performance indicators (KPIs) for social media marketing with techniques that translate across industries.

Mobile Communication As technology has evolved and media consumption skyrocketed, mobile communication fosters a rich environment to interact with end users through multiple digital platforms. Learn tips for writing and effective design across mobile platforms as well as the importance of responsive website design to consumers.

Reputation management Is your company ready for the world of public relations? Manage your reputation by planning the appropriate message to send in both positive and crisis communication scenarios. Leverage digital technology to support your company mission and manage customer feedback across channels.

Social Media and Mobile Marketing Online Course is a part of the Digital Brand Management certificate series. Take all four courses and receive a digital badge, which you can show off on Facebook, LinkedIn and other social media platforms for friends, colleagues and potential employers to see!