Marketing Foundations
Competitive Market Analysis
Become a Marketing Specialist,
By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis.
Contents:
- Introduction
- 1. The Case for Competitive Analysis
- 2. Building Your Competitive Analysis through Research
- 3. Competitor Strategies through Analysis
- 4. Evaluating the Outcome of Your Competitive Analysis
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 1m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Deirdre Breakenridge |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Small Business Marketing B2B Marketing Competitive Analysis |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Competitive Sports Coordinator $37k
Competitive Events Coordinator $40k
Specialist, Competitive Intelligence $64k
Competitive Research Analyst $71k
Senior Market Analyst - Industry and Competitive Analysis 2 $74k
Senior Market Analyst - Industry and Competitive Analysis $85k
Competitive Analyst Contractor $87k
Competitive Analyst Lead $97k
Competitive Intelligence Lead $114k
Competitive Technology Analysis $133k
Principal Competitive Analyst $146k
Senior Financial Analysis and Competitive Intelligence $148k
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 1m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Deirdre Breakenridge |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Small Business Marketing B2B Marketing Competitive Analysis |
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