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Prompt Engineering Generative AI for Marketing & Advertising
Blessing Adesiji
Blessing Adesiji
In this exciting project, you're about to embark on a journey into the world of AI-powered marketing. We'll start by teaching you how to create catchy texts and eye-catching images using advanced AI tools.
Read more
In this exciting project, you're about to embark on a journey into the world of AI-powered marketing. We'll start by teaching you how to create catchy texts and eye-catching images using advanced AI tools.
Read more
In this exciting project, you're about to embark on a journey into the world of AI-powered marketing. We'll start by teaching you how to create catchy texts and eye-catching images using advanced AI tools.
As we delve deeper, you'll discover powerful techniques like sentiment analysis, which helps gauge customer feelings, and A/B testing, which lets you find out which marketing strategy works best. Not only will these skills enhance your marketing strategies, but they'll also equip you to design content that truly resonates with your audience.
By the project's end, you'll have a toolkit of skills to create standout marketing materials, ensuring your business gets the attention it deserves and propelling it towards growth.
Register for this course and see more details by visiting:
OpenCourser.com/course/vxap91/prompt
What's inside
Syllabus
Project Overview
In this project, learn how to use prompt engineering with generative AI for marketing and advertising applications. Understand how to generate persuasive and engaging text and images using prompts and generative models, and how to use techniques such as sentiment analysis and A/B testing to optimize and improve your marketing campaigns. Apply these skills to create more effective and efficient marketing materials that can attract and retain customers and drive business growth.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops AI-powered marketing skills, which are core for professionals seeking to meet the evolving demands of the marketing industry
Taught by Blessing Adesiji, who is recognized for their work in AI-powered marketing
Examines advanced AI tools and techniques, helping learners enhance their marketing strategies
Projects throughout the course provide hands-on experiences, offering practical applications of the learned concepts
Requires learners to have a basic understanding of AI and marketing concepts
Save this course
Save Prompt Engineering Generative AI for Marketing & Advertising to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Prompt Engineering Generative AI for Marketing & Advertising with these
activities:
Review Generative AI Concepts
Show steps
Review foundational generative AI concepts to refresh your knowledge and prepare for the course.
Show steps
-
Revisit foundational principles of generative AI
-
Revisit major models and algorithms
-
Review applications and use cases
Organize and review course materials
Show steps
Compile notes, assignments, and supplemental resources to enhance understanding and retention of course content.
Show steps
-
Collect and organize materials from class sessions
-
Create a system for categorizing and storing materials
-
Review materials regularly to reinforce learning
Utilize AI Tools for Generating Content
Show steps
Practice using AI tools to generate text and images, solidifying your understanding of prompt engineering and its applications in marketing.
Browse courses on
Prompt Engineering
Show steps
-
Identify suitable AI tools for content generation.
-
Craft effective prompts to guide the AI in generating desired content.
-
Experiment with different parameters to optimize content quality.
-
Evaluate the generated content for relevance and quality.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Practice creating attention-grabbing texts
Show steps
Create several different variations of text to practice using different prompts and persuasive techniques.
Browse courses on
Text Generation
Show steps
-
Brainstorm ideas for topics and keywords
-
Craft prompts using these ideas
-
Generate text using AI tools
Participate in Generative AI Study Group
Show steps
Engage with peers in a study group to discuss concepts, ask questions, and share insights on generative AI.
Browse courses on
Generative AI
Show steps
-
Join or form a study group
-
Prepare for discussions
-
Actively participate in discussions
Practice Prompt Engineering Exercises
Show steps
Develop your skills in prompt engineering through regular practice exercises.
Browse courses on
Prompt Engineering
Show steps
-
Create prompts for various tasks
-
Analyze and refine prompts
-
Test and evaluate the effectiveness of prompts
Attend a Workshop on Sentiment Analysis
Show steps
Deepen your understanding of sentiment analysis techniques and their practical applications in marketing and advertising.
Browse courses on
Sentiment Analysis
Show steps
-
Research and identify relevant sentiment analysis workshops.
-
Attend the workshop and actively participate in discussions.
-
Practice applying sentiment analysis techniques to real-world marketing scenarios.
Develop a Generative AI Marketing Campaign
Show steps
Apply your knowledge to create a comprehensive generative AI marketing campaign that can drive results.
Browse courses on
Marketing Campaign
Show steps
-
Define campaign goals and objectives
-
Identify target audience
-
Develop creative and engaging content
-
Test and optimize campaign
Develop an AI-Driven Marketing Campaign
Show steps
Demonstrate your proficiency in applying AI to develop and implement a comprehensive marketing campaign.
Show steps
-
Define the target audience and campaign goals.
-
Identify relevant AI tools to support campaign development.
-
Develop engaging content and personalized messaging.
-
Optimize campaign performance based on data analysis.
-
Evaluate the campaign's effectiveness and make necessary adjustments.
Contribute to Generative AI Open Source Projects
Show steps
Deepen your understanding by contributing to open source generative AI projects.
Browse courses on
Open Source Projects
Show steps
-
Identify relevant open source projects
-
Find ways to contribute
-
Submit pull requests or issue reports
Review Generative AI Concepts
Show steps
Review foundational generative AI concepts to refresh your knowledge and prepare for the course.
Show steps
Show steps
Show steps
- Revisit foundational principles of generative AI
- Revisit major models and algorithms
- Review applications and use cases
Organize and review course materials
Show steps
Compile notes, assignments, and supplemental resources to enhance understanding and retention of course content.
Show steps
Show steps
Show steps
- Collect and organize materials from class sessions
- Create a system for categorizing and storing materials
- Review materials regularly to reinforce learning
Utilize AI Tools for Generating Content
Show steps
Practice using AI tools to generate text and images, solidifying your understanding of prompt engineering and its applications in marketing.
Browse courses on
Prompt Engineering
Show steps
Show steps
Show steps
- Identify suitable AI tools for content generation.
- Craft effective prompts to guide the AI in generating desired content.
- Experiment with different parameters to optimize content quality.
- Evaluate the generated content for relevance and quality.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Practice creating attention-grabbing texts
Show steps
Create several different variations of text to practice using different prompts and persuasive techniques.
Browse courses on
Text Generation
Show steps
Show steps
Show steps
- Brainstorm ideas for topics and keywords
- Craft prompts using these ideas
- Generate text using AI tools
Participate in Generative AI Study Group
Show steps
Engage with peers in a study group to discuss concepts, ask questions, and share insights on generative AI.
Browse courses on
Generative AI
Show steps
Show steps
Show steps
- Join or form a study group
- Prepare for discussions
- Actively participate in discussions
Practice Prompt Engineering Exercises
Show steps
Develop your skills in prompt engineering through regular practice exercises.
Browse courses on
Prompt Engineering
Show steps
Show steps
Show steps
- Create prompts for various tasks
- Analyze and refine prompts
- Test and evaluate the effectiveness of prompts
Attend a Workshop on Sentiment Analysis
Show steps
Deepen your understanding of sentiment analysis techniques and their practical applications in marketing and advertising.
Browse courses on
Sentiment Analysis
Show steps
Show steps
Show steps
- Research and identify relevant sentiment analysis workshops.
- Attend the workshop and actively participate in discussions.
- Practice applying sentiment analysis techniques to real-world marketing scenarios.
Develop a Generative AI Marketing Campaign
Show steps
Apply your knowledge to create a comprehensive generative AI marketing campaign that can drive results.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Define campaign goals and objectives
- Identify target audience
- Develop creative and engaging content
- Test and optimize campaign
Develop an AI-Driven Marketing Campaign
Show steps
Demonstrate your proficiency in applying AI to develop and implement a comprehensive marketing campaign.
Show steps
Show steps
Show steps
- Define the target audience and campaign goals.
- Identify relevant AI tools to support campaign development.
- Develop engaging content and personalized messaging.
- Optimize campaign performance based on data analysis.
- Evaluate the campaign's effectiveness and make necessary adjustments.
Contribute to Generative AI Open Source Projects
Show steps
Deepen your understanding by contributing to open source generative AI projects.
Browse courses on
Open Source Projects
Show steps
Show steps
Show steps
- Identify relevant open source projects
- Find ways to contribute
- Submit pull requests or issue reports
Career center
Learners who complete Prompt Engineering Generative AI for Marketing & Advertising will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers oversee the development and execution of marketing campaigns. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Marketing Managers improve their skills in all of these areas.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for analyzing data to measure the success of marketing campaigns. They need to be able to analyze data to measure the success of their campaigns and make improvements. This course can help Marketing Analysts improve their skills in all of these areas.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's public image. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Public Relations Managers improve their skills in all of these areas.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for creating and managing social media content. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Social Media Managers improve their skills in all of these areas.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Digital Marketing Managers improve their skills in all of these areas.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Brand Managers improve their skills in all of these areas.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for planning and executing digital marketing campaigns. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Digital Marketing Specialists improve their skills in all of these areas.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for creating and distributing content that is engaging and informative. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Content Marketing Managers improve their skills in all of these areas.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Advertising Managers improve their skills in all of these areas.
Content Writer
Content Writer
Content Writers are responsible for writing persuasive and engaging content for a variety of purposes, including marketing, advertising, and public relations. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Content Writers improve their skills in all of these areas.
Marketing Research Analyst
Marketing Research Analyst
Marketing Research Analysts are responsible for conducting research to gather data about customers and markets. They need to be able to analyze data to measure the success of their campaigns and make improvements. This course can help Marketing Research Analysts improve their skills in all of these areas.
Advertising Copywriter
Advertising Copywriter
Advertising Copywriters are responsible for writing persuasive and engaging content for advertising campaigns. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Advertising Copywriters improve their skills in all of these areas.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for creating and managing email marketing campaigns. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Email Marketing Managers improve their skills in all of these areas.
Social Media Specialist
Social Media Specialist
Social Media Specialists are responsible for creating and managing social media content. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Social Media Specialists improve their skills in all of these areas.
Email Marketing Specialist
Email Marketing Specialist
Email Marketing Specialists are responsible for creating and managing email marketing campaigns. They need to be able to create persuasive and engaging content, as well as analyze data to measure the success of their campaigns and make improvements. This course can help Email Marketing Specialists improve their skills in all of these areas.
For more career information including salaries, visit:
OpenCourser.com/course/vxap91/prompt
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Prompt Engineering Generative AI for Marketing & Advertising.
Provides a comprehensive overview of deep learning for natural language processing (NLP), including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of deep learning with Python, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of machine learning with Scikit-Learn, Keras, and TensorFlow, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of machine learning, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of statistical learning, including the theory, models, and applications. It also includes hands-on exercises and projects. This book is commonly used as a textbook at academic institutions.
Save
Provides a comprehensive overview of data mining, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of machine learning from a probabilistic perspective, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of reinforcement learning, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of convex optimization, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of information theory, inference, and learning algorithms, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of pattern recognition and machine learning, including the theory, models, and applications. It also includes hands-on exercises and projects.
Provides a comprehensive overview of machine learning for beginners, including the theory, models, and applications. It also includes hands-on exercises and projects. This book is written for non-technical audience.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/vxap91/prompt
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Blessing Adesiji
Language
English
Transcripts
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Good to know
Develops AI-powered marketing skills, which are core for professionals seeking to meet the evolving demands of the marketing industry
Taught by Blessing Adesiji, who is recognized for their work in AI-powered marketing
Examines advanced AI tools and techniques, helping learners enhance their marketing strategies
Projects throughout the course provide hands-on experiences, offering practical applications of the learned concepts
Requires learners to have a basic understanding of AI and marketing concepts
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