Building a Digital Content Strategy

Heads up! This course may be archived and/or unavailable.

With smart phones, tablets and laptops, every one from marketers to web designers will benefit from understanding the user experience and the many digital channels available to their audiences. In Building a Digital Content Strategy, you will learn how to develop a content marketing strategy to reach the connected user with the right message in the appropriate channel. In addition, you’ll understand usability and accessibility of current multimedia devices and how to write web content that speaks to the audience interacting with these environments.

From words to the visual, learn what audiences want to see from a brand and how to create a complete 21st century customer experience. Explore how essential digital content components of the user experience are related to online customer service, satisfaction and brand loyalty as your visitors progress through the modern sales funnel.

This course is a part of the Digital Brand Management Certificate, which includes: