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Marketing Foundations

The Marketing Funnel

This course is a part of Become a Marketing Specialist, a 14-course Learning Path series from LinkedIn Learning.

Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation by which we understand the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed.
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    LinkedIn Learning

    Rating Not enough ratings
    Length 1h 19m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Brad Batesole
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing B2B Marketing

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    LinkedIn Learning

    Rating Not enough ratings
    Length 1h 19m
    Starts On Demand (Start anytime)
    Cost $29/month (Access to entire library- free trial available)
    From LinkedIn Learning
    Instructor Brad Batesole
    Download Videos Only via the LinkedIn Learning mobile app
    Language English
    Subjects Business
    Tags Marketing B2B Marketing