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Marketing Foundations

The Marketing Funnel

This course is part of a Learning Path (series of courses) called Become a Marketing Specialist.

Your goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience. The funnel is the foundation by which we understand the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to your marketing foundation. In this course, expert Brad Batesole demystifies the marketing funnel and shows how to use it as a tool to help your campaigns succeed.

LinkedIn Learning

Rating Not enough ratings
Length 1h 19m
Starts On Demand (None)
Cost $29
From LinkedIn Learning
Instructor Brad Batesole
Free Limited Content
Language English
Subjects Business
Tags Marketing B2B Marketing

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Lifestyle Marketing Representative $36k

Marketing Media Specialist $50k

Marketing Insights $73k

Marketing Underwriting Specialist $75k

Marketing Services Manager Lead $78k

Merchandise Marketing Coordinator Manager $81k

Multicultural Marketing Manager $87k

Marketing Strategy Manager Consultant Contractor $97k

Senior Digital Marketing Manager Contractor $109k

Marketing Analytics Manager Expert $117k

Regional Sales & Marketing Manager $122k

Channel Marketing Manager Contractor Manager $125k

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LinkedIn Learning

Rating Not enough ratings
Length 1h 19m
Starts On Demand (None)
Cost $29
From LinkedIn Learning
Instructor Brad Batesole
Free Limited Content
Language English
Subjects Business
Tags Marketing B2B Marketing

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