Public Relations Foundations
Media Training
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Become a Public Relations Specialist,
With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.
Contents:
- Introduction
- 1. The Prep Work
- 2. What to Expect in a Media Interview
- 3. Commanding Your Interview Presence
- 4. The Media Channels: Overcoming the Challenges
- Conclusion
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 25m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Deirdre Breakenridge |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Personal Development Business |
| Tags | Communication Business Marketing Business Skills Public Relations Managing Media Relations |
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| Rating | Not enough ratings |
|---|---|
| Length | 1h 25m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Deirdre Breakenridge |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Personal Development Business |
| Tags | Communication Business Marketing Business Skills Public Relations Managing Media Relations |
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