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Discover the essentials of product management with this comprehensive course designed to equip you with the skills and tools necessary to succeed in today’s dynamic business environment. Begin your journey by understanding the core concepts of product management, the role of a product manager, and the distinctions between product and project management.

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Discover the essentials of product management with this comprehensive course designed to equip you with the skills and tools necessary to succeed in today’s dynamic business environment. Begin your journey by understanding the core concepts of product management, the role of a product manager, and the distinctions between product and project management.

Dive into the world of Agile methodologies, exploring its history, principles, roles, and tools. Learn how Agile drives innovation through continuous improvement and customer-centric practices. Gain hands-on insights into Agile concepts, Kanban boards, and key tools like Trello, Jira, and Microsoft Teams, enabling you to effectively plan, manage, and execute projects.

Master practical applications of product management, including metrics, roadmapping, and design through wireframes. Delve into data-driven decision-making with A/B testing and discover how these techniques improve product performance. Real-world case studies provide tangible examples to enhance your learning experience.

This course is ideal for aspiring product managers, professionals transitioning into the field, and anyone looking to enhance their project management capabilities. With no prior experience required, this beginner-friendly course is your gateway to a thriving career in product management.

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What's inside

Syllabus

The Basics
Getting Started with Product Management
In this module, we will lay the foundation for your journey into product management. You will get a clear overview of the course structure, understand what constitutes a product, and explore real-world examples that will guide your learning throughout the course.
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In this module, we will delve into the fundamental roles and responsibilities of a product manager. You'll learn how product management differs from project management and gain insights into what it takes to excel in this profession.
Agile Essentials for Product Managers
In this module, we will explore Agile as a pivotal framework for product management. You’ll gain a comprehensive understanding of Agile principles, roles, and practices, including sprints, backlogs, and Kanban boards, and see how they drive success in product development.
Practical Applications
In this module, we will focus on the practical application of product management concepts. Learn to utilize metrics, analytics, and roadmapping tools to guide product strategies, and explore how to apply these skills through hands-on examples.
Design in Product Management
In this module, we will examine the importance of wireframes in product management. Discover how to create effective wireframes to streamline the design process, save resources, and enhance communication across teams.
Testing
In this module, we will dive into the fundamentals of A/B testing, a critical method for refining products based on data and user feedback. Learn how to implement A/B tests effectively to achieve better user engagement and business outcomes.
Helpful Project Management Tool - Trello - Agile Project Management - Online Collaboration
In this module, we will explore Trello as a versatile project management tool. From setting up boards to implementing Agile practices, you’ll gain the skills to enhance team collaboration and manage projects efficiently.
Helpful Project Management Tool - Jira from Atlassian - Managing and Working on Agile Scrum Projects
In this module, we will explore Jira, a powerful project management tool. You’ll learn to set up Agile workflows, manage tasks and backlogs, and leverage Jira’s reporting capabilities to track and optimize project progress.
Helpful Project Management Tool - Microsoft Teams - Digital Teamwork and Collaboration
In this module, we will dive into Microsoft Teams, focusing on its collaboration and communication tools. Learn to navigate Teams’ features to improve teamwork and streamline digital project management.
Helpful Project Management Tool - Microsoft Planner - Task Planning and Task Coordination
In this module, we will explore Microsoft Planner’s capabilities in project management. Discover how to organize tasks, manage complexity, and collaborate efficiently using this intuitive planning tool.
Helpful Project Management Tool - ChatGPT - Essentials and Prompts
In this module, we will explore ChatGPT as an AI-powered assistant for productivity and innovation. Learn to craft prompts and use ChatGPT for diverse tasks like content creation, email drafting, and interview preparation.
Wrap Up
In this module, we will wrap up the course by reviewing key takeaways and exploring career opportunities for product managers. Gain insights into job roles, salary expectations, and strategies to succeed in this lucrative field.

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Complete Product Management Fundamentals with these activities:
Review Agile Principles
Reinforce your understanding of Agile principles before diving into the course. This will help you grasp the core concepts more easily.
Browse courses on Agile Principles
Show steps
  • Read the Agile Manifesto and its principles.
  • Summarize the key benefits of using Agile.
  • Identify situations where Agile is most effective.
Review 'The Lean Startup'
Learn about the Lean Startup methodology and its application to product management. This book provides a valuable perspective on building successful products.
Show steps
  • Read the book and identify key principles.
  • Summarize the Build-Measure-Learn feedback loop.
  • Consider how to apply Lean Startup principles to your projects.
Review 'Inspired: How to Create Products Customers Love'
Gain insights into product development best practices. This book provides a comprehensive overview of the product management process.
View INSPIRED on Amazon
Show steps
  • Read the book and take notes on key concepts.
  • Identify three actionable strategies from the book.
  • Reflect on how these strategies apply to your own projects.
Four other activities
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Follow a Trello Tutorial
Enhance your proficiency with Trello by following a guided tutorial. This will help you master its features and improve your project management skills.
Show steps
  • Find a tutorial on advanced Trello features.
  • Follow the tutorial step-by-step, creating a sample board.
  • Experiment with different Trello power-ups.
  • Reflect on how Trello can improve your workflow.
Design a Wireframe for a Mobile App
Apply your knowledge of wireframing to a practical project. This will solidify your understanding of design principles and user experience.
Show steps
  • Identify a problem that a mobile app could solve.
  • Sketch out the user flow and key screens.
  • Create a digital wireframe using a tool like Figma or Balsamiq.
  • Get feedback on your wireframe from potential users.
Write a Blog Post on A/B Testing
Deepen your understanding of A/B testing by explaining it to others. This will force you to clarify your knowledge and identify any gaps.
Show steps
  • Research different A/B testing methodologies.
  • Outline the key steps in conducting an A/B test.
  • Write a blog post explaining the process and benefits.
  • Include examples of successful A/B tests.
Create a Product Roadmap Presentation
Practice creating a product roadmap to visualize your product strategy. This will help you communicate your vision to stakeholders.
Show steps
  • Define the product vision and goals.
  • Identify key features and milestones.
  • Create a visual roadmap using a tool like Productboard or Aha!.
  • Prepare a presentation to explain the roadmap to stakeholders.

Career center

Learners who complete The Complete Product Management Fundamentals will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Complete Product Management Fundamentals.
Cornerstone for product managers, offering practical advice on building successful products. It provides a deep dive into product discovery, strategy, and execution. 'Inspired' is highly recommended as a reference text for understanding the product development lifecycle and the role of a product manager. It expands on the course material by providing real-world examples and actionable strategies.

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