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Давыденко Елена Анатольевна
The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is...
Read more
The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is...
Read more
The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies.
Topic 1. The concept of a brand and the formation of a brand idea.
Topic 2. Brand and brand equity
Topic 3. Creation and development of a brand in the digital economy. Digitalization of brand platforms.
Topic 4. Brand communications using digital technologies.
Topic 5. Brand portfolio management in the digital economy.
Topic 6. Brand strategy of the company.
Register for this course and see more details by visiting:
OpenCourser.com/course/wyth1s/brand
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Examines current trends in marketing and branding in the transition of companies to the digital economy
Takes digitalization of brand platforms into account
Develops brand communications using digital technologies
Teaches brand portfolio management in the digital economy
Covers brand strategy of the company
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Activities
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Brand management in digital economy.
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Career center
Learners who complete Brand management in digital economy will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns for their companies or clients. This course will help you build a foundation in digital marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of digital marketing, including search engine optimization (SEO), social media marketing, and email marketing. You will also gain experience in using digital technologies to reach and engage customers.
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultants provide advice and guidance to companies on how to develop and execute their digital marketing campaigns. This course will help you build a foundation in digital marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of digital marketing, including search engine optimization (SEO), social media marketing, and email marketing. You will also gain experience in using digital technologies to reach and engage customers.
Brand Manager
Brand Manager
Brand Managers are responsible for developing, executing, and measuring the success of marketing campaigns for their brands. This course will help you build a foundation in brand management and provide you with the skills you need to succeed in this role. You will learn about the different aspects of brand management, including brand strategy, brand development, and brand communications. You will also gain experience in using digital technologies to manage and promote brands.
Brand Strategist
Brand Strategist
Brand Strategists are responsible for developing and executing brand strategies for their companies or clients. This course will help you build a foundation in brand strategy and provide you with the skills you need to succeed in this role. You will learn about the different aspects of brand strategy, including brand positioning, brand identity, and brand communications. You will also gain experience in using digital technologies to manage and promote brands.
Digital Marketing Analyst
Digital Marketing Analyst
Digital Marketing Analysts analyze digital marketing data to understand how consumers interact with brands online. This course will help you build a foundation in digital marketing analytics and provide you with the skills you need to succeed in this role. You will learn about the different methods of digital marketing analytics, including web analytics, social media analytics, and email marketing analytics. You will also gain experience in using digital marketing analytics tools.
Brand Consultant
Brand Consultant
Brand Consultants provide advice and guidance to companies on how to develop and manage their brands. This course will help you build a foundation in brand management and provide you with the skills you need to succeed in this role. You will learn about the different aspects of brand management, including brand strategy, brand development, and brand communications. You will also gain experience in using digital technologies to manage and promote brands.
Brand Research Analyst
Brand Research Analyst
Brand Research Analysts conduct research to understand how consumers perceive and interact with brands. This course will help you build a foundation in brand research and provide you with the skills you need to succeed in this role. You will learn about the different methods of brand research, including surveys, focus groups, and interviews. You will also gain experience in analyzing and interpreting brand research data.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and guidance to companies on how to develop and execute their marketing campaigns. This course will help you build a foundation in marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of marketing, including market research, product development, pricing, and distribution. You will also gain experience in using digital technologies to reach and engage customers.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns for their companies or clients. This course will help you build a foundation in content marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of content marketing, including content creation, content distribution, and content analytics. You will also gain experience in using digital technologies to create and distribute content.
Social Media Marketing Manager
Social Media Marketing Manager
Social Media Marketing Managers are responsible for planning and executing social media marketing campaigns for their companies or clients. This course will help you build a foundation in social media marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of social media marketing, including content creation, community management, and advertising. You will also gain experience in using social media technologies to reach and engage customers.
Marketing Research Analyst
Marketing Research Analyst
Marketing Research Analysts conduct research to understand consumer behavior and trends. This course will help you build a foundation in marketing research and provide you with the skills you need to succeed in this role. You will learn about the different methods of marketing research, including surveys, focus groups, and interviews. You will also gain experience in analyzing and interpreting marketing research data.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns for their companies or clients. This course will help you build a foundation in marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of marketing, including market research, product development, pricing, and distribution. You will also gain experience in using digital technologies to reach and engage customers.
Content Marketing Consultant
Content Marketing Consultant
Content Marketing Consultants provide advice and guidance to companies on how to develop and execute their content marketing campaigns. This course will help you build a foundation in content marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of content marketing, including content creation, content distribution, and content analytics. You will also gain experience in using digital technologies to create and distribute content.
Social Media Marketing Consultant
Social Media Marketing Consultant
Social Media Marketing Consultants provide advice and guidance to companies on how to develop and execute their social media marketing campaigns. This course will help you build a foundation in social media marketing and provide you with the skills you need to succeed in this role. You will learn about the different aspects of social media marketing, including content creation, community management, and advertising. You will also gain experience in using social media technologies to reach and engage customers.
Product Manager
Product Manager
Product Managers are responsible for the development, launch, and marketing of new products. This course will help you build a foundation in product management and provide you with the skills you need to succeed in this role. You will learn about the different aspects of product management, including market research, product development, pricing, and distribution. You will also gain experience in using digital technologies to manage and promote products.
For more career information including salaries, visit:
OpenCourser.com/course/wyth1s/brand
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Brand management in digital economy.
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Provides a comprehensive overview of brand management, covering topics such as brand strategy, brand equity, and brand communications. It valuable resource for students and practitioners alike.
Provides a practical guide to digital marketing, covering topics such as search engine optimization, social media marketing, and email marketing. It valuable resource for students and practitioners alike.
Save
Provides an overview of the digital economy, covering topics such as the impact of digital technologies on business, government, and society. It valuable resource for students and practitioners alike.
Provides a comprehensive overview of brand communication, covering topics such as integrated marketing communications, public relations, and social media marketing. It valuable resource for students and practitioners alike.
Provides a practical guide to bridging the gap between business strategy and customer experience. It valuable resource for students and practitioners alike.
Save
Provides an overview of the world's top brands, covering topics such as brand strategy, brand identity, and brand management. It valuable resource for students and practitioners alike.
Save
Provides an overview of the psychological techniques that companies use to manipulate our minds and persuade us to buy their products. It valuable resource for students and practitioners alike.
Save
Provides an overview of the role of emotion, identity, and culture in building strong brands. It valuable resource for students and practitioners alike.
Provides an overview of the innovator's dilemma, which is the challenge that large, successful companies face when they try to innovate. It valuable resource for students and practitioners alike.
Provides an overview of the chasm that exists between early adopters and mainstream customers, and how to cross it. It valuable resource for students and practitioners alike.
Provides an overview of the lean startup methodology, which process for building successful businesses by iterating quickly and cheaply. It valuable resource for students and practitioners alike.
Save
Provides an overview of good and bad strategy, and how to tell the difference. It valuable resource for students and practitioners alike.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/wyth1s/brand
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Time
28 hours
Via
Coursera
Institution
Saint Petersburg State University
Instructor
Давыденко Елена Анатольевна
Good to know
Examines current trends in marketing and branding in the transition of companies to the digital economy
Takes digitalization of brand platforms into account
Develops brand communications using digital technologies
Teaches brand portfolio management in the digital economy
Covers brand strategy of the company
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