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B2B业务数据分析

三节课 sanjieke and 接地气的陈老师

实现数据驱动，是很多企业的期望。特别在依赖个人业务能力的B2B领域尤其如此。以精准分析，科学决策代替拍脑袋尤其重要。然而，目前市面上课程，大多以B2C的电商、社交、游戏、零售金融为例子，极少有专门探讨B2B的问题。许多同学在工作中常有这样的困惑：到底B2B的数据驱动该是什么样？为什么我们公司明明做了数据报表，却完全没有驱动的感觉？为什么当我试着基于数据做B2B业务的分析，总感觉各种掣肘？为此，我们邀请到了在B2B领域有丰富经验的陈文老师为大家带来本节课程。课程首先介绍了搭建适应B2B业务指标体系的方法。目前网上流传的有关指标体系的文章、教程决大部分基于B2C的电商、游戏、新媒体领域，对B2B业务该如何搭建指标体系介绍甚少。很多同学照抄B2C的杜邦分析法或者AARRR模型，结果发现：“为什么数据那么少？”“为啥不好用？”。本课程在介绍常用数据指标体系方法的基础上，还详细讲解了搭建B2B数据指标体系特殊考虑，让数据指标体系真正服务于业务。其次，课程不仅仅停留在讨论数据分析方法层面，而是站在B2B业务开展的角度，深入探讨：到底B2B业务数据驱动该如何做。有哪些困难必须克服。可以实现什么效果。从而解答同学们的疑惑。

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What's inside

Learning objectives

  • 深入理解数据指标体系的作用，掌握搭建数据指标体系的基本方法
  • 了解b2b业务的特点与指标体系的特点，理解b2b业务及其特点
  • 清晰愿景，更加具体的了解到b2b数据驱动价值
  • 看清困难，直面b2b数据驱动四大现实难题
  • 建立思路，从四个方向，思考如何推动数据驱动由浅到深

Syllabus

课程导读
课程简介
讲师介绍
课程大纲
Read more
如何从0到1搭建B2B业务数据指标体系？
什么是数据指标体系
搭建数据指标体系的一般方法
B2B数据指标体系
搭建B2B数据指标体系特殊考虑
战略级数据指标体系
营销推广数据指标体系
售前阶段数据指标体系
交付阶段数据指标体系
B2B业务数据驱动如何做？
理解B2B业务
数据驱动对B2B的作用
数据如何驱动B2B工作
为什么数据驱动很难做到？
数据驱动四要素之一：管理思维
数据驱动四要素之二：系统建设
数据驱动四要素之三：运作流程
数据驱动四要素之四：分析方法
回顾总结
课后寄语

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Effort
5 total hours
Via
Udemy
Instructors
三节课 sanjieke
接地气的陈老师
Language
中文
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