Affiliate Marketing Management - Grow Your Brand's Program
"Affiliate Marketing Management: Grow Your Brand's Program" is a comprehensive course designed to enhance your affiliate marketing management skills and drive business growth.
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"Affiliate Marketing Management: Grow Your Brand's Program" is a comprehensive course designed to enhance your affiliate marketing management skills and drive business growth.
"Affiliate Marketing Management: Grow Your Brand's Program" is a comprehensive course designed to enhance your affiliate marketing management skills and drive business growth.
Whether you are new to affiliate marketing or already a seasoned professional, you will gain essential strategies, skills, and tactics to build, optimize, and scale your affiliate program according to your current business objectives.
Throughout this course, you will explore critical areas for success in affiliate marketing management, such as:
Understanding the role of affiliate marketing and the affiliate marketing manager within an organization;
Managing affiliate remuneration, performance tracking, software, and attribution;
Setting affiliate team goals, objectives, KPIs, and key metrics;
Positioning your affiliate program and highlighting key selling points;
Understanding different types of affiliates, their advantages & disadvantages;
Strategies for identifying, evaluating, outreaching, onboarding, and optimizing new affiliate partners;
Developing quality relationships and managing diverse personalities;
Monitoring and interpreting affiliate performance data;
Effective reporting and communication of results.
This course goes beyond theory with practical case studies, examples, and actionable assignments to apply your learning. After each course section, you will get practical assignments to help you improve your current affiliate program's strategy and results.
Elevate your affiliate marketing skills and take your program to new heights with this transformative course.
What's inside
Learning objectives
- Strategically design and implement comprehensive affiliate marketing strategies tailored to business objectives.
- Effectively scale affiliate programs by identifying, outreaching, onboarding, and nurturing high-performing affiliates.
- Effectively manage and optimize affiliate relationships to maximize roi and performance.
- Analyse affiliate performance metrics to make data-driven decisions and continuously improve program effectiveness.
- Strategically design and implement comprehensive affiliate marketing strategies tailored to business objectives.
- Effectively scale affiliate programs by identifying, outreaching, onboarding, and nurturing high-performing affiliates.
- Effectively manage and optimize affiliate relationships to maximize roi and performance.
- Analyse affiliate performance metrics to make data-driven decisions and continuously improve program effectiveness.
Syllabus
Let's start with the most fundamental topics in affiliate marketing and take a look at some affiliate program examples.
Get to know the agenda of the first course:
The role of marketing within the organization
How does affiliate marketing actually work?
Affiliate remuneration, tracking and attribution
The role of an affiliate marketing manager
Main goals & metrics
Affiliate program examples
Recap
Read more
Syllabus
Get to know the agenda of the first course:
The role of marketing within the organization
How does affiliate marketing actually work?
Affiliate remuneration, tracking and attribution
The role of an affiliate marketing manager
Main goals & metrics
Affiliate program examples
Recap
In this section, get to know:
Where does the marketing team stand within an organization
How does marketing team look like from a structural perspective
How does digital marketing differ from traditional marketing
What is the difference between brand marketing and performance marketing
In this section, get to know:
How do affiliate programs work
What are the parties involved in affiliate marketing
How does affiliate marketing look like in practice
Value of an affiliate channel
How people discover brands
Size of the affiliate industry
In this section, get to know:
Different types of affiliate rewards
Average commission rates by product category
Affiliate tracking and attribution models
In this section, get to know:
Interest in affiliate marketing
Spend on affiliate marketing industry in US
Your tasks and goals as an affiliate marketing manager
Your key responsibilities
In this section, get to know:
Main objectives for the affiliate team
Main metrics for the affiliate team
AIDA model
Marketing funnel
In this section, get to know:
Good affiliate program essentials
Affiliate program examples
Recap of the first course & practical assignment
Get to know the agenda of the course:
Different types of affiliate partners
How to find new affiliate partners?
Evaluating potential affiliate partners
Recap
In this session, get to know:
Different types of affiliate partners & traffic:
SEO
PPC
Coupon
Email
Media
Display
Youtube
Social
Courses
In this section, get to know:
Questions to answer before searching for new partners
How to find affiliates:
SEO
Competitor partners
Industry affiliates
Affiliate networks
Newsletters
Coupon websites
Events
Influencers
In this section, get to know:
3 steps to take to evaluate potential affiliates
Case examples
Recap of the second course & practical assignment
Get to know the agenda of the first course:
Understanding your main KSPs & goals
Outreach preparation & initiation
Relationships, starting terms & optimization
Recap
In this session, get to know:
Questions to answer to understand your main key selling points:
What makes your brand/product unique and/or superior?
What makes your affiliate program/offer unique and/or superior?
Why did you choose this exact partner?
Why should partner care?
What are your goals & expectations from this partnership?
Recap
In this session, get to know:
The process of outreach:
Get to know the partner better
Identify the correct prospect & find contacts
Crafting the outreach message
Outreach initiation
Recap
In this session, get to know:
Process of building relationships
Partnership start terms, compliance & legal
Optimising & Supporting your affiliate partners
Recap of the third course & practical assignment
Get to know the agenda of the course:
Relationships in affiliate marketing
How to build quality relationships with your partners?
Dealing with different personality types
Conflict management
Recap
In this session, get to know:
How do affiliate marketing relationships differ from those of real life or business?
Most common types of relationships in affiliate marketing
In this session, get to know:
5 steps to building quality relationships with your partners:
1 - maintain regular communication
2 - aim to generate value for partner
3 - provide feedback & assistance
4 - provide exclusive offers & incentives
5 - educate
In this session, get to know:
DISC personality model:
D - Dominance
I - Influence
S - Steadiness
C - Compliance
In this session, get to know:
Why do conflicts happen?
The five whys method
5 methods for conflict resolution
Recap of the fourth course & practical assignment
Get to know the agenda of the course:
Affiliate marketing metrics
Affiliate tracking & software
Monitoring & interpreting performance data
Reporting & communicating results
Recap
In this session, get to know:
Brand vs. performance marketing
Traditional marketing funnel
Key metrics in affiliate marketing
In this session, get to know:
Most popular affiliate tracking methods
Choosing the right affiliate tracking software
Ensuring accurate and reliable tracking
In this session, get to know:
Data benchmarking
How often should you check performance data
Data analysis framework
Funnel metrics
Pareto principle
In this session, get to know:
How to establish a regular reporting schedule
How to use clear and concise metrics
Visualizing performance data
Data presentation and reporting examples
Providing actionable insights
Recap of the fifth course & practical assignment
Good to know
Save this course
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Activities
Review affiliate marketing terms
Show steps
Mastering core terminology and concepts in affiliate marketing is key to improving your understanding of the subject and setting a solid foundation for your learning journey.
Browse courses on
Core Concepts
Show steps
-
Read through the course syllabus and make note of new terms.
-
Create flashcards for affiliate marketing terms and definitions.
-
Test your understanding by completing practice quizzes on affiliate marketing terminology.
Show all one activities
Review affiliate marketing terms
Show steps
Mastering core terminology and concepts in affiliate marketing is key to improving your understanding of the subject and setting a solid foundation for your learning journey.
Browse courses on
Core Concepts
Show steps
- Read through the course syllabus and make note of new terms.
- Create flashcards for affiliate marketing terms and definitions.
- Test your understanding by completing practice quizzes on affiliate marketing terminology.
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