Save for later
Artificial Intelligence in Marketing
AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?
In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries.
You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing.
Get a Reminder
Rating | Not enough ratings |
---|---|
Length | 5 weeks |
Effort | 2-3 hours per week |
Starts | Jul 10 (42 weeks ago) |
Cost | $79 |
From | University of Virginia via Coursera |
Instructor | Rajkumar Venkatesan |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Programming Art & Design Business |
Tags | Computer Science Design And Product Business Marketing |
Get a Reminder
Similar Courses
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Artificial Intelligence $55k
Backend Developer - Artificial Intelligence Platform $68k
Research Scientist - AWS New Artificial Intelligence Team! $72k
Research Scientist, Artificial Intelligence $88k
Artificial Intelligence Technical Specialist $94k
Artificial Intelligence / Machine Learning Engineer $97k
Artificial Lift $106k
Senior Artificial Intelligence Analyst $110k
Senior Artificial Intelligence Software Engineer $125k
Head of Data Science and Artificial Intelligence $143k
Artificial Lift Manager $153k
Artificial Intelligence Engineer $169k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
Rating | Not enough ratings |
---|---|
Length | 5 weeks |
Effort | 2-3 hours per week |
Starts | Jul 10 (42 weeks ago) |
Cost | $79 |
From | University of Virginia via Coursera |
Instructor | Rajkumar Venkatesan |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Programming Art & Design Business |
Tags | Computer Science Design And Product Business Marketing |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course