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Mark Morris

Free 32-page book with exercises and printable resources

UPDATE - MAY 2023. New 'Writing with ChatGPT' section.

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Free 32-page book with exercises and printable resources

UPDATE - MAY 2023. New 'Writing with ChatGPT' section.

This course will teach you how to use the power of words to change the way people think, feel and act. Writing well is a vital part of any successful career or business. If you want to thrive at work you need to thrive at writing. By the end of this course, you will have developed writing skills that will propel your career to the next level.

  • ” A.P.

My name is Mark Morris. I’m an award-winning professional speechwriter with more than fifteen years of experience writing for senior politicians in the United Kingdom and internationally – including for two former Prime Ministers. During my career I’ve written thousands of speeches to audiences across Europe and North America.

I’ve written countless debates in the British Parliament. I’ve written articles for newspapers including The New York Times, the Wall Street Journal, La Repubblica, El Pais, The Times and Die Welt. I’ve also written for magazines including Wired and Newsweek. I even had the honour of writing an historic and award-winning speech to a joint meeting of the United States Congress. In this course, I’ll give you the full benefit of my years of experience and expertise to set you on the path to writing success.

  • Each lesson was interesting and full of examples. Mark is a real specialist in his field and it's clear that he is passionate about his work. You are not only listening to empty words but learning from someone's experience - which for me is the best way. Even now, writing this review, I am trying to implement what I have learnt - which is a good proof of this course being a 5 stars one.” A.A.

This is not a technical course full of complex grammar. It focusses on the timeless principles that you can use to produce clear, powerful, persuasive writing. It now also includes a section on how you can use ChatGPT as a powerful tool for your business writing.

The course starts by looking at what good writing is and at the evidence as to why writing well is so important. The course is then divided into three main sections: before you write (planning), while you write (writing), and after you write (editing).

Part One: Planning: In this section, I’ll show you what you need to do before you put pen to paper. We’ll ask the big questions you need to answer for everything you write:

  • What is your objective? If you don’t know what you want, you’re unlikely to get it.

  • Who is your reader? Only by understanding your reader and consciously writing for them can you achieve your objectives.

  • What is your voice? Who or what do your words represent? Yourself, your boss, your company? Only by having a clear and consistent voice can you achieve your objectives.

I’ll then show you how to plan and structure your work to lead your reader from where they are to where you want them to be.

  • Mark gives you what you need to write in clear English. He goes directly to the point with his ideas, examples, and summaries. After doing this course, I started to see that my writing has improved. My sentences are shorter, cleaner, and more direct. I can't wait to continue to practice all learned in the course. Here's fresh news. Mark remastered the videos recently. Now, it's much more pleasant to watch and to listen. Go for it that you won't regret.” B.B.

Part Two: Writing: In this second section, I’ll guide you through the building blocks of writing: words, sentences, paragraphs and the whole piece. I’ll show you how to choose the right words and put them in the best order so you can achieve your objectives.

In this section you’ll learn techniques both ancient and modern that will turn your words into a powerful engine for achieving your goals. We’ll look at the logic and emotion of your words and at establishing credibility with your reader. I’ll also take you through many of the most common mistakes that people make in their writing, and how to avoid them.

  • Easy to understand; he lives up to his words. Highly recommended. Thank you so much.” B

Part Three: Editing: In this section you’ll learn the vital art of editing. I’ll show you how to sharpen and smooth your first draft into something you can be truly proud of. I’ll show you how to test your words to see if they are clear, understandable and – most important - achieve your objectives.

  • It was fully comprehensive and packed with valuable tips to improve any type of writing. The tutor obviously had a lot of writing experience and didn’t hold back in sharing his knowledge. I liked the way he explained how to deal with writer’s block as it sounds very effective. I’ll definitely use it the next time my head feels empty.” S.M.

Part Four: Writing with ChatGPT: In this section, I’ll show you how you can use ChatGPT to enhance your business writing. Artificial Intelligence has huge potential benefits, but it also comes with significant limitations. If you are to make the most of this powerful new technology, you need to understand both.

You’ll learn how to use ChatGPT, how it can help you write both simple and complex documents, how you can train it to mimic your own style or that of your company, how it can summarise and simplify text, and how you can use it to generate an endless stream of ideas for you and your company.

Finally, I’ll share some of the techniques I use to be a productive and successful writer. I’ll show you how you can enter a ‘State of Flow’, where excellent writing comes easily, and how you can avoid ever suffering from writer’s block.

In each section, I’ll take you step-by-step through the techniques, tricks and habits that can transform your writing.

If you want to promote your business, excel in your career, and feel proud of your writing, Better Business Writing is the course for you.

So join tens of thousands of people already improving their writing skills and enroll now.

Enroll now

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What's inside

Learning objectives

  • How to write clear, concise and persuasive words that will achieve your objectives
  • The tricks i use to be a productive writer, to enter a state of flow and never suffer from writer’s block
  • The big questions you need to ask before you put pen to paper
  • How being a persuasive writer will help you achieve your objectives at work
  • The ancient secrets of persuasive writing
  • Why being a good writer is vital to the success of your career or your business
  • How to polish your words with powerful editing techniques
  • How to test your work to make sure it does what you want it to
  • How to structure your work for maximum impact
  • How to use chatgpt as an effective business writing tool

Syllabus

Understand why good writing is so important
  • Why writing well is so important

  • A little about me and my story as a professional writer

  • An overview of the course 


Read more

Exercise and resource pack.

Clear Writing: Section Summary

Good writing is about one thing: getting things done! It's not about dumbing down, it's not a total ban on all jargon and technical language, and it's certainly not just for 'comms people'. Writing well is for everyone!

A quick word on Udemy reviews.

The importance of good writing isn't just my opinion, it's fact! Here we look at the evidence.

Understanding a person's or a groups' ability to read the words you write will determin how successful you will be.  You may be surprised at what general literacy levels really are!

Summary of what you've learned:

  • why clear writing is so important

  • the myths verses the reality

  • the evidence that says you should improve your writing skills

  • the importance of understanding literacy levels

Let's test your knowledge of the introduction to Better Business Writing.

Before you write, think!

In this part your will learn the Big Questions to ask before you write, and how to set your ideas from your head and on to the screen.

Before you start writing you need to think about:

  • your objectives
  • your reader
  • your voice

If you don't know why you're writing something, why are you doing it? Be clear about your objectives.

Exercise: Setting Your Objectives

Understanding your reader will determine the success of failure of your words. 

Exercise: Identify Your Reader

Who you represent (yourself, a colleague, your company) must determine the style and content of your writing.

Exercise: Identify Your Voice

Let's see how you got on with this section on what to do before you write.

Know different ways to structure your writing.

In this section you'll learn some ways to get your ideas down on paper and to structure those ideas to best achieve your objectives.

Learn three techniques to get your ideas out of your head and onto paper or screen.

My favourite way of sorting good ideas from bad, and focusing on what you really need to achieve your objectives.

Put into practice what you've learned so far in this section.

Review what you've learned in Part One: Before You Write.

Structure
In Part Two you'll learn about the building blocks of writing and some ancient techniques to make your words powerful and compelling.

In Part Two you'll learn about the building blocks of writing and some ancient techniques to make your words powerful and compelling.

How to choose the right words to best achieve your objectives.

Why are some sentences bad, and how to correct them - 1

Why are some sentences bad, and how to correct them - 2

How to use paragraphs to make your writing easier to understand and more likely to achieve your objectives.

Don't get bogged down in the detail. Does the whole document actually work?

In this section you learned how words, sentences, paragraphs and the whole thing can be put to work to achieve your objectives.

The Building Blocks of Writing
Principles of Great Writing

Why a logical argument is essential to persuasive writing.  

Logic by itself is not enough, you need to make an emotional connection with your reader.  Here's how.

Why should your reader listen to you? How to give your words credibility.

Being Direct

Learn how using the active voice, verbs and taking responsibility can transform your work.

Learn what the 'Active Voice' is and how it can help you transform your work.

While you should usually use the Active Voice, the Passive Voice can come in handy too.  Here's when to use the Passive Voice.

Learn the power of using verbs instead of nouns.

Readers don't trust people who don't take responsibility for their actions. Take responsibility! This is a difficult lesson, but an important one.

Remember that you're writing to human beings. Don't lose your readers with abstract words and ideas.

Don't confuse your reader by being ambiguous. Say clearly what you mean to say.

We'll look at the 'Curse of Knowledge' and why you should never assume that your reader knows what you know.

Don't rely on stock phrases.  If you've heard it before, write something new or lose your reader.

In Part Two, we've learned:

  • the importance of combining a logical argument with an emotional connection and a credible writer
  • why you should always be direct, using the Active Voice and verbs and by taking responsibility
  • why you should ground your work in people's everyday experience
  • that you should be clear, inclusive and never rely on cliché
The vital art of editing and testing your work

Once you have your first draft, the work has just begun.  Good writing comes in the edit.

Does what you've written achieve your objectives? If not, there's still work to do.

Make sure you get to the point. Fast!

Text that is too long is often not read, meaning it cannot help you fulfill your objectives. In this exercise, you will practice dramatically shortening some text.

If your reader isn't clear what you want, you've wasted their time and yours.

You only have a few seconds to grab a reader's attention.  Do you?

Exercise: Simplify these sentences

Make sure you avoid sloppy errors. Believe me, we can all make mistakes!

Don't get caught out by spelling mistakes.

A fresh pair of eyes is a wonderful thing, but only for the Big Things.

Exercise: Proof Reading

The most powerful thing you can do to check your own work.

Two websites that will give you a clear picture of the readability of your work.

Editing Check List
Wise words from George Orwell

We've seen how editing is vital for great writing.  We've looked at:

  • checking what you've written achieves your objectives
  • editing for brevity and clarity
  • grabbing your readers attention
  • checking your words through proof reading and reading them aloud
  • two websites that can give you some numbers and a helping hand
By the end of this section you will be able to use ChatGPT as a writing tool with a full understanding of its potential and its limitations.

In this lesson you will learn about ChatGPT. What is it? How can it improve your business writing? What are it's limitations?

In this lesson you will learn the difference between free and paid accounts, and how to sign up for both. If you already have a ChatGPT account, feel free to skip this lesson.

However, you will need to watch it if you want a certificate of completion for this course. Don't worry, it's very short!

In this lesson we will tour the ChatGPT user interface. You will learn how to use the prompt bar and key features, including Chats and giving ChatGPT feedback. You will start to understand the incredible power of ChatGPT as a tool for your writing.

In this lesson we will practice using ChatGPT to write and refine a range of different emails. 

ChatGPT as a Business Writing Guide

In this lesson, you'll learn how you can train ChatGPT to mimic your own, someone else's, or your company's style of writing.

In this lesson, you'll learn how you can use ChatGPT to summarise long documents and simplify complex ones, to help you work more quickly and effectively.

In this lesson you'll learn how ChatGPT can be a powerful means of generating new and creative ideas, from ideas for a social media campaign to how to expand your business.

Techniques I use that help me be a successful writer

In this section I share the things I do to be a productive writer.

Understanding your own natural rhythms can increase your productivity.

Making the most of where you write can make a big difference. 

What is a State of Flow and how to get into one.

How I make sure I never suffer from writer's block.

In this section I've shared with you:

  • how I focus on my most important tasks during my periods of peak productivity

  • how I make the most of my working environment

  • how I can get into a state of flow

  • and how I avoid writer's block.

Congratulations! You've finished the course. Let's look back at everything you've learned.

Here is a list of all the summary learning points covered in the course.

Develop your writing skills even further with my other writing courses.

Advanced Writing Skills now available as part of your Udemy Business subscription!

Photo Credits - Creative Commons attribution

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explains the concept of good writing and its importance
Provides techniques for writing clear and persuasive content
Covers the principles of effective writing, including structure, style, and tone
Utilizes ancient writing techniques to enhance persuasion
Emphasizes the importance of understanding the reader's perspective
Outlines common writing mistakes and offers strategies to avoid them

Save this course

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Reviews summary

Clear writing for success

Learners say this course teaches the essential skills to write clearly for professional settings. It does this by emphasizing key features of effective writing, such as using simple and direct language, keeping sentences short, and considering the audience's perspective. The course's structure is well-organized and easy to follow, with each lesson providing practical tips and exercises. The instructor is highly regarded for their knowledge and engaging presentation style. Specific qualities of the course include: * **Focus on Clear Writing:** The course prioritizes teaching learners how to write clearly and concisely, eliminating jargon and unnecessary complexity. * **Audience-Centered Approach:** It stresses the importance of considering the audience and tailoring language and style accordingly. * **Practical Exercises:** Each lesson includes exercises that help learners practice the concepts and techniques taught. * **Engaging Instructor:** The instructor is praised for their expertise, clarity, and ability to make the subject matter enjoyable. Learners report noticeable improvements in their writing skills, particularly in professional contexts such as emails, reports, and presentations. They emphasize the course's practical nature and the positive impact it has had on their ability to communicate effectively in writing.
Learners highly praise the instructor's expertise, clarity, and ability to engage learners in the subject matter.
"The instructor at first left me feeling that this course has a lot of irrelevant materials."
"I really enjoy this training. It's very informative which I can definitely use to my everyday work and reports."
"The speaker talks in a very clear and understandable way."
"I have learnt a lot of useful tips through this course."
"This course has been a bonus for my own self-development and career, I am therefore able to upskill and increase my level of knowledge on persuasive and business writing skills, that I'll apply on a daily basis in my career and personal life."
The course consistently prioritizes the needs and perspectives of the reader, emphasizing the importance of considering their understanding and expectations when writing.
"It really a good one as it we enhanced my future business writings proposers and my regular monthly reports to my organisation."
"I have thoroughly enjoyed this course. It was fully comprehensive and packed with valuable tips to improve any type of writing."
"It's a well-structured course with good tips, and Mark has a friendly personality."
"I really enjoyed the course."
"Thank you very much for all of the knowledge."
The course includes practical exercises that allow learners to apply the concepts and techniques discussed in each lesson.
"It had been a wonderful journey with Mark Morris. Learned amazing concepts in this course."
"The course is comprehensive and easy to follow."
"Very good ideas on how to write well, no matter what your job is."
"Great course to refresh the topics and skills I learned long ago in grad school."
"The speech delivery is so engaging that it doesn't allow me to get diverted."
The course emphasizes the importance of using clear and concise language, avoiding jargon and technical terms that may not be familiar to the reader.
"The presented information so far is clear and concise."
"This course has taught me that clear and precise writing is a lot better than just trying to impress your reader with your vast vocabulary."
"The instructor structured the course well. I enjoyed the build up from the start to end."
"I really enjoyed this course, thank you Mark."
"The length of each lecture was easily digestible."
Learners report significant improvements in their writing skills, particularly in professional contexts such as emails, reports, and presentations.
"This has been a really helpful, direct, and short course on writing. It's applicable in various settings for work or personal communication and is super easy to follow along, practice, and begin to implement immediately!"
"Yes, it is a good course for me."
"Better than in the beginning."
"Getting things Done, Explained!"
"The speech delivery is so engaging that it doesn't allow me to get diverted."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Better Business Writing Skills with these activities:
Review the Basics of Grammar and Punctuation
Ensure a strong foundation by reviewing the fundamental rules of grammar and punctuation.
Browse courses on Grammar
Show steps
  • Use an online grammar and punctuation checker.
  • Complete practice exercises or quizzes.
  • Review a grammar and punctuation handbook.
Read _On Writing Well_ by William Zinsser
Review the classic work _On Writing Well_ to build a solid foundation in writing skills.
View Extraordinary Lives on Amazon
Show steps
  • Read each chapter thoroughly, taking notes on key concepts.
  • Complete the exercises at the end of each chapter.
  • Write a short essay applying the techniques you've learned.
Sentence Diagramming
Practice diagramming sentences to improve your understanding of their structure and relationships.
Browse courses on Sentence Structure
Show steps
  • Find a sentence diagramming tool online or in a textbook.
  • Choose a sentence and diagram it according to the tool's instructions.
  • Analyze the diagram to identify the parts of speech and their relationships.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a Business Proposal
Develop your writing and communication skills by drafting a business proposal.
Browse courses on Business Writing
Show steps
  • Identify a business problem or opportunity.
  • Research and gather relevant information.
  • Outline your proposal, including an introduction, problem statement, solution, benefits, and call to action.
  • Write a clear and concise proposal document.
  • Proofread and edit your proposal carefully.
Writing Workshop
Collaborate with peers to improve your writing through feedback and discussion.
Browse courses on Writing Skills
Show steps
  • Join or form a writing workshop group.
  • Submit your writing for feedback.
  • Provide constructive criticism and feedback to others.
  • Revise and improve your writing based on the feedback received.
Contribute to an Open-Source Writing Project
Gain practical experience by contributing to an open-source writing project, such as a documentation website or a style guide.
Browse courses on Open Source
Show steps
  • Find an open-source writing project that aligns with your interests.
  • Familiarize yourself with the project's guidelines and style.
  • Make a contribution, such as writing or editing documentation, or submitting bug reports.
Create a Writing Portfolio
Organize and showcase your writing skills by compiling a portfolio of your best work.
Browse courses on Portfolio
Show steps
  • Select the best examples of your writing that demonstrate your range of skills.
  • Create a professional-looking portfolio document or website.
  • Organize your portfolio by type of writing, subject matter, or other relevant categories.
Develop a Writing Style Guide for Your Organization
Establish clear and consistent writing standards for your organization by creating a comprehensive style guide.
Browse courses on Style Guide
Show steps
  • Research and gather best practices for style guides.
  • Define the scope and purpose of your style guide.
  • Develop guidelines for grammar, punctuation, formatting, and tone.
  • Create examples and templates to illustrate the guidelines.
  • Review, revise, and finalize your style guide.

Career center

Learners who complete Better Business Writing Skills will develop knowledge and skills that may be useful to these careers:
Grant Writer
Grant writing positions are highly sought after, thus professionals hoping to get into or advance in this field should look to differentiate themselves from other candidates. One way to do so is to take targeted courses, such as this one. This course in particular can help you enter or advance in grant writing because it covers how to research objectives, understand your audience, and define your voice.
Business Writer
Business writers can advance their careers by learning how to effectively achieve objectives through their writing, as well as how to come up with ideas through proven techniques. As business documents heavily rely on clear, direct writing, taking this course can help business writers looking to move up in their career.
Speechwriter
Speechwriters can advance their career by learning the principles of writing and become persuasive writers. Additionally, the principles of persuasive writing also apply to political and business presentations, as well as the use of the active voice and avoiding passive language. This course also covers how to establish credibility and write for a specific audience, which are important principles when writing any speech.
Advertising Copywriter
Advertising copywriters will learn to write persuasive and clear advertising copy for different mediums through this course. The principles of persuasive writing apply directly to advertising, making this a very relevant course for professionals in this field.
Public relations manager
Public relations managers can improve their persuasive writing through this course, which will help them to craft a more effective PR strategy. Learning how to structure PR materials and to convey messages designed to achieve specific objectives for their audience will help professionals in this role.
Communications Director
Communications directors can advance their career by enrolling in this course and learning how to write with a clear and effective structure, as these are important skills for internal and external communications.
Proposal Writer
Proposal writers can advance their career by learning how to structure and edit proposals to be clear, persuasive, and compelling. This course may be useful in teaching how to achieve specific objectives through persuasive language.
Copywriter
Copywriters can improve their persuasive writing abilities through this course. By learning how to write persuasive copy, copywriters can potentially attract more clients and create a larger customer base.
Marketing Manager
Marketing managers can learn through this course how to write various marketing communications materials with clear objectives and goals. This course may be particularly useful for writing marketing emails and other direct-to-consumer communications.
Sales Executive
Sales executives can take this course to improve their persuasive writing skills, which may help them generate more leads and close more deals. Additionally, learning how to set objectives and write with a clear voice will help them communicate more effectively with clients.
Technical Writer
Technical writers can take this course to learn how to present information clearly and concisely, as well as how to write for a specific reader. This course may be especially useful for beginners who are looking for foundational knowledge in technical writing.
Journalist
Journalists can write more effectively by learning how to create compelling written articles that are clear and direct. This course covers how to achieve objectives through your writing, which will help journalists write more effective news articles.
Content Writer
Content writers aiming to advance their careers may find this course helpful as it covers topics that will help them write clear and compelling online material. This course covers how to use the active voice, strong verbs, and avoid jargon and clichés.
Digital Marketing Specialist
This course may be useful for digital marketing specialists, as they need to write clear and persuasive digital marketing copy for a variety of mediums, including advertisements and social media marketing posts.
Manager
Managers may find this course helpful, as it can help them improve their writing skills in a variety of contexts, including emails, presentations, and other official communications. The course covers how to write clearly, persuasively, and with a clear voice.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Better Business Writing Skills.
This classic guide to writing has been used by generations of students and professionals to improve their writing skills. It covers the basics of grammar, punctuation, and style, and provides clear and concise advice on how to write effectively.
This popular guide to writing is full of practical advice on how to write clearly, concisely, and persuasively. Zinsser covers a wide range of topics, from grammar and punctuation to storytelling and revision.
This witty and encouraging guide to writing offers a unique perspective on the writing process. Lamott shares her own experiences as a writer, and provides practical advice on how to overcome writer's block, find your voice, and write with passion.
This fascinating book explores the cognitive science of writing. Pinker argues that good writing is not simply a matter of following rules, but rather a matter of understanding how the human mind processes language.
This comprehensive guide to creative writing covers all aspects of the writing process, from brainstorming and outlining to revision and marketing. It valuable resource for any writer who wants to improve their craft.
This authoritative guide to style and usage is essential for any writer or editor who wants to produce professional-quality work. It covers a wide range of topics, from grammar and punctuation to citation and formatting.
This entertaining and informative book explores the art of eloquence. Forsyth provides a wealth of examples of well-written prose, and offers practical advice on how to improve your own writing style.
This practical guide to business communication offers a wealth of advice on how to write and speak effectively in a business setting. Duarte covers a wide range of topics, from storytelling to data visualization.

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