Free 32-page book with exercises and printable resources
UPDATE - MAY 2023. New 'Writing with ChatGPT' section.
Free 32-page book with exercises and printable resources
UPDATE - MAY 2023. New 'Writing with ChatGPT' section.
This course will teach you how to use the power of words to change the way people think, feel and act. Writing well is a vital part of any successful career or business. If you want to thrive at work you need to thrive at writing. By the end of this course, you will have developed writing skills that will propel your career to the next level.
” A.P.
My name is Mark Morris. I’m an award-winning professional speechwriter with more than fifteen years of experience writing for senior politicians in the United Kingdom and internationally – including for two former Prime Ministers. During my career I’ve written thousands of speeches to audiences across Europe and North America.
I’ve written countless debates in the British Parliament. I’ve written articles for newspapers including The New York Times, the Wall Street Journal, La Repubblica, El Pais, The Times and Die Welt. I’ve also written for magazines including Wired and Newsweek. I even had the honour of writing an historic and award-winning speech to a joint meeting of the United States Congress. In this course, I’ll give you the full benefit of my years of experience and expertise to set you on the path to writing success.
Each lesson was interesting and full of examples. Mark is a real specialist in his field and it's clear that he is passionate about his work. You are not only listening to empty words but learning from someone's experience - which for me is the best way. Even now, writing this review, I am trying to implement what I have learnt - which is a good proof of this course being a 5 stars one.” A.A.
This is not a technical course full of complex grammar. It focusses on the timeless principles that you can use to produce clear, powerful, persuasive writing. It now also includes a section on how you can use ChatGPT as a powerful tool for your business writing.
The course starts by looking at what good writing is and at the evidence as to why writing well is so important. The course is then divided into three main sections: before you write (planning), while you write (writing), and after you write (editing).
Part One: Planning: In this section, I’ll show you what you need to do before you put pen to paper. We’ll ask the big questions you need to answer for everything you write:
What is your objective? If you don’t know what you want, you’re unlikely to get it.
Who is your reader? Only by understanding your reader and consciously writing for them can you achieve your objectives.
What is your voice? Who or what do your words represent? Yourself, your boss, your company? Only by having a clear and consistent voice can you achieve your objectives.
I’ll then show you how to plan and structure your work to lead your reader from where they are to where you want them to be.
Mark gives you what you need to write in clear English. He goes directly to the point with his ideas, examples, and summaries. After doing this course, I started to see that my writing has improved. My sentences are shorter, cleaner, and more direct. I can't wait to continue to practice all learned in the course. Here's fresh news. Mark remastered the videos recently. Now, it's much more pleasant to watch and to listen. Go for it that you won't regret.” B.B.
Part Two: Writing: In this second section, I’ll guide you through the building blocks of writing: words, sentences, paragraphs and the whole piece. I’ll show you how to choose the right words and put them in the best order so you can achieve your objectives.
In this section you’ll learn techniques both ancient and modern that will turn your words into a powerful engine for achieving your goals. We’ll look at the logic and emotion of your words and at establishing credibility with your reader. I’ll also take you through many of the most common mistakes that people make in their writing, and how to avoid them.
Easy to understand; he lives up to his words. Highly recommended. Thank you so much.” B
Part Three: Editing: In this section you’ll learn the vital art of editing. I’ll show you how to sharpen and smooth your first draft into something you can be truly proud of. I’ll show you how to test your words to see if they are clear, understandable and – most important - achieve your objectives.
It was fully comprehensive and packed with valuable tips to improve any type of writing. The tutor obviously had a lot of writing experience and didn’t hold back in sharing his knowledge. I liked the way he explained how to deal with writer’s block as it sounds very effective. I’ll definitely use it the next time my head feels empty.” S.M.
Part Four: Writing with ChatGPT: In this section, I’ll show you how you can use ChatGPT to enhance your business writing. Artificial Intelligence has huge potential benefits, but it also comes with significant limitations. If you are to make the most of this powerful new technology, you need to understand both.
You’ll learn how to use ChatGPT, how it can help you write both simple and complex documents, how you can train it to mimic your own style or that of your company, how it can summarise and simplify text, and how you can use it to generate an endless stream of ideas for you and your company.
Finally, I’ll share some of the techniques I use to be a productive and successful writer. I’ll show you how you can enter a ‘State of Flow’, where excellent writing comes easily, and how you can avoid ever suffering from writer’s block.
In each section, I’ll take you step-by-step through the techniques, tricks and habits that can transform your writing.
If you want to promote your business, excel in your career, and feel proud of your writing, Better Business Writing is the course for you.
So join tens of thousands of people already improving their writing skills and enroll now.
Why writing well is so important
A little about me and my story as a professional writer
An overview of the course
Exercise and resource pack.
Good writing is about one thing: getting things done! It's not about dumbing down, it's not a total ban on all jargon and technical language, and it's certainly not just for 'comms people'. Writing well is for everyone!
A quick word on Udemy reviews.
The importance of good writing isn't just my opinion, it's fact! Here we look at the evidence.
Understanding a person's or a groups' ability to read the words you write will determin how successful you will be. You may be surprised at what general literacy levels really are!
Summary of what you've learned:
why clear writing is so important
the myths verses the reality
the evidence that says you should improve your writing skills
the importance of understanding literacy levels
Let's test your knowledge of the introduction to Better Business Writing.
In this part your will learn the Big Questions to ask before you write, and how to set your ideas from your head and on to the screen.
Before you start writing you need to think about:
If you don't know why you're writing something, why are you doing it? Be clear about your objectives.
Understanding your reader will determine the success of failure of your words.
Who you represent (yourself, a colleague, your company) must determine the style and content of your writing.
Let's see how you got on with this section on what to do before you write.
In this section you'll learn some ways to get your ideas down on paper and to structure those ideas to best achieve your objectives.
Learn three techniques to get your ideas out of your head and onto paper or screen.
My favourite way of sorting good ideas from bad, and focusing on what you really need to achieve your objectives.
Put into practice what you've learned so far in this section.
Review what you've learned in Part One: Before You Write.
In Part Two you'll learn about the building blocks of writing and some ancient techniques to make your words powerful and compelling.
How to choose the right words to best achieve your objectives.
Why are some sentences bad, and how to correct them - 1
Why are some sentences bad, and how to correct them - 2
How to use paragraphs to make your writing easier to understand and more likely to achieve your objectives.
Don't get bogged down in the detail. Does the whole document actually work?
In this section you learned how words, sentences, paragraphs and the whole thing can be put to work to achieve your objectives.
Why a logical argument is essential to persuasive writing.
Logic by itself is not enough, you need to make an emotional connection with your reader. Here's how.
Why should your reader listen to you? How to give your words credibility.
Learn how using the active voice, verbs and taking responsibility can transform your work.
Learn what the 'Active Voice' is and how it can help you transform your work.
While you should usually use the Active Voice, the Passive Voice can come in handy too. Here's when to use the Passive Voice.
Learn the power of using verbs instead of nouns.
Readers don't trust people who don't take responsibility for their actions. Take responsibility! This is a difficult lesson, but an important one.
Remember that you're writing to human beings. Don't lose your readers with abstract words and ideas.
Don't confuse your reader by being ambiguous. Say clearly what you mean to say.
We'll look at the 'Curse of Knowledge' and why you should never assume that your reader knows what you know.
Don't rely on stock phrases. If you've heard it before, write something new or lose your reader.
In Part Two, we've learned:
Once you have your first draft, the work has just begun. Good writing comes in the edit.
Does what you've written achieve your objectives? If not, there's still work to do.
Make sure you get to the point. Fast!
Text that is too long is often not read, meaning it cannot help you fulfill your objectives. In this exercise, you will practice dramatically shortening some text.
If your reader isn't clear what you want, you've wasted their time and yours.
You only have a few seconds to grab a reader's attention. Do you?
Make sure you avoid sloppy errors. Believe me, we can all make mistakes!
Don't get caught out by spelling mistakes.
A fresh pair of eyes is a wonderful thing, but only for the Big Things.
The most powerful thing you can do to check your own work.
Two websites that will give you a clear picture of the readability of your work.
We've seen how editing is vital for great writing. We've looked at:
In this lesson you will learn about ChatGPT. What is it? How can it improve your business writing? What are it's limitations?
In this lesson you will learn the difference between free and paid accounts, and how to sign up for both. If you already have a ChatGPT account, feel free to skip this lesson.
However, you will need to watch it if you want a certificate of completion for this course. Don't worry, it's very short!
In this lesson we will tour the ChatGPT user interface. You will learn how to use the prompt bar and key features, including Chats and giving ChatGPT feedback. You will start to understand the incredible power of ChatGPT as a tool for your writing.
In this lesson we will practice using ChatGPT to write and refine a range of different emails.
In this lesson, you'll learn how you can train ChatGPT to mimic your own, someone else's, or your company's style of writing.
In this lesson, you'll learn how you can use ChatGPT to summarise long documents and simplify complex ones, to help you work more quickly and effectively.
In this lesson you'll learn how ChatGPT can be a powerful means of generating new and creative ideas, from ideas for a social media campaign to how to expand your business.
In this section I share the things I do to be a productive writer.
Understanding your own natural rhythms can increase your productivity.
Making the most of where you write can make a big difference.
What is a State of Flow and how to get into one.
How I make sure I never suffer from writer's block.
In this section I've shared with you:
how I focus on my most important tasks during my periods of peak productivity
how I make the most of my working environment
how I can get into a state of flow
and how I avoid writer's block.
Congratulations! You've finished the course. Let's look back at everything you've learned.
Here is a list of all the summary learning points covered in the course.
Develop your writing skills even further with my other writing courses.
Advanced Writing Skills now available as part of your Udemy Business subscription!
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