Веб-аналитика. Продвинутый уровень from Coursera

Данный курс является продолжением онлайн-курса "Веб-аналитика. Базовый уровень". На примере кейсов вы углубите свои знания по веб-аналитике На примере реального проекта студентам предстоит : • создать медиа-план • подключить аналитические системы для начала работы с динамическим ремаркетингом, триггерными коммуникациями и кол-трекингом • Настроить продуктовый фид для показа динамических объявлений в системах Google Merchant Store, Yandex Direct, Facebook • провести сегментацию потребителей для планирования программы лояльности, • оценить эффективность товаров и на основе проведенного анализа создать стратегию электронного мерчандайзинга • запустить A/B-тест • создать отчеты для оценки эффективности работы бизнеса (оценка трафика, товарного ассортимента, проходимости воронки, массовых коммуникаций) • рассмотреть отчеты на основе когортного анализа Курс рассчитан на широкий круг учащихся и призван дать им основополагающее представление о веб-аналитике и способах проведения автоматизированных маркетинговых коммуникаций

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Know what's good

, what to watch for

, and possible dealbreakers

Teaches fundamentals for possible implementation in a work setting

Offers advanced techniques and tools for intermediate learners

Provides specialized training that's highly relevant in industry

Requires some prior experience in Web Analytics

Assumes familiarity with advanced marketing tools and concepts

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Learners who complete Веб-аналитика. Продвинутый уровень will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns to promote products and services. They use a variety of online channels, including websites, social media, and email, to reach their target audience. The course will help you develop the skills needed to succeed in this role, including data analysis, campaign planning, and social media marketing.

See salaries and explore the career path for Digital Marketing Manager

Data Analyst

A Data Analyst collects, analyzes, and interprets data to help businesses make informed decisions. They use statistical techniques and software to identify trends and patterns in data. The course will help you develop the skills needed to succeed in this role, including data collection, data analysis, and data visualization.

See salaries and explore the career path for Data Analyst

Product Manager

A Product Manager is responsible for the development and management of a product or service. They work with engineers, designers, and marketers to create a product that meets the needs of customers. The course will help you develop the skills needed to succeed in this role, including market research, product development, and project management.

See salaries and explore the career path for Product Manager

E-commerce Manager

An E-commerce Manager is responsible for the planning, development, and execution of an organization's e-commerce strategy. They oversee the website, product listings, and customer service. The course will help you develop the skills needed to succeed in this role, including web analytics, digital marketing, and customer relationship management.

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Market Researcher

A Market Researcher conducts research to understand the needs and wants of customers. They use surveys, interviews, and other methods to collect data about consumer behavior. The course will help you develop the skills needed to succeed in this role, including research methods, data analysis, and report writing.

See salaries and explore the career path for Market Researcher

Business Analyst

A Business Analyst helps businesses identify and solve problems. They use data analysis, process mapping, and other techniques to understand how a business operates. The course will help you develop the skills needed to succeed in this role, including data analysis, problem solving, and communication.

See salaries and explore the career path for Business Analyst

Marketing Analyst

A Marketing Analyst uses data to understand the effectiveness of marketing campaigns. They track key metrics, such as website traffic, social media engagement, and sales, to identify what is working and what is not. The course will help you develop the skills needed to succeed in this role, including data analysis, marketing campaign planning, and social media marketing.

See salaries and explore the career path for Marketing Analyst

Search Engine Optimization (SEO) Specialist

A Search Engine Optimization (SEO) Specialist helps businesses improve their visibility in search engine results. They use a variety of techniques, such as keyword research, link building, and content creation, to help businesses rank higher in search results. The course will help you develop the skills needed to succeed in this role, including keyword research, link building, and content marketing.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Web Developer

A Web Developer designs and develops websites. They use HTML, CSS, and JavaScript to create websites that are both functional and visually appealing. The course will help you develop the skills needed to succeed in this role, including web design, web development, and search engine optimization.

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Social Media Manager

A Social Media Manager is responsible for developing and executing social media campaigns. They use social media platforms, such as Facebook, Twitter, and Instagram, to connect with customers and promote products and services. The course will help you develop the skills needed to succeed in this role, including social media marketing, content creation, and community management.

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Digital Marketing Consultant

A Digital Marketing Consultant helps businesses develop and implement digital marketing strategies. They work with clients to identify their goals, develop a strategy, and execute the plan. The course will help you develop the skills needed to succeed in this role, including digital marketing, strategic planning, and relationship management.

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Financial Analyst

A Financial Analyst uses financial data to make investment decisions. They analyze financial statements, conduct research, and build models to help investors make informed decisions. The course may help you develop some of the skills needed to succeed in this role, including data analysis, financial modeling, and investment research.

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Data Scientist

A Data Scientist uses data to solve complex problems. They use a variety of statistical and machine learning techniques to build models that can predict future events. The course may help you develop some of the skills needed to succeed in this role, including data analysis, machine learning, and modeling.

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Management Consultant

A Management Consultant helps businesses improve their performance. They use a variety of techniques, such as data analysis, process improvement, and organizational change, to help businesses achieve their goals. The course may help you develop some of the skills needed to succeed in this role, including data analysis, problem solving, and communication.

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Salesforce Administrator

A Salesforce Administrator manages the Salesforce platform for their organization. They are responsible for setting up the platform, adding and managing users, and creating and managing reports. The course may help you develop some of the skills needed to succeed in this role, including data management, Salesforce administration, and report generation.

See salaries and explore the career path for Salesforce Administrator

Веб-аналитика. Продвинутый уровень

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