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AI Business School
By the end of this course, you will be able to:
- Understand the fundamentals of AI and its potential opportunities in Sales
- Explore and recognize risks and limitations associated with AI and how to address them
- Practice with different AI tools to get hands-on experience
- Get started with essential prompting techniques for using different Generative AI models
- Discover and try out various sales-specific use cases and AI technologies, explore the ways to integrate them into daily job routines
Read more
By the end of this course, you will be able to:
- Understand the fundamentals of AI and its potential opportunities in Sales
- Explore and recognize risks and limitations associated with AI and how to address them
- Practice with different AI tools to get hands-on experience
- Get started with essential prompting techniques for using different Generative AI models
- Discover and try out various sales-specific use cases and AI technologies, explore the ways to integrate them into daily job routines
Read more
By the end of this course, you will be able to:
- Understand the fundamentals of AI and its potential opportunities in Sales
- Explore and recognize risks and limitations associated with AI and how to address them
- Practice with different AI tools to get hands-on experience
- Get started with essential prompting techniques for using different Generative AI models
- Discover and try out various sales-specific use cases and AI technologies, explore the ways to integrate them into daily job routines
- Participate in a project to generate a sales-specific AI use case idea with an interest in programming.
- Prepare for the next phase of your AI journey, progressing from foundational to advanced applications
Welcome to the unique “Introduction to AI for sales professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.
Register for this course and see more details by visiting:
OpenCourser.com/course/ywfjz0/introduction
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What's inside
Syllabus
Introduction to AI and GenAI
Gain foundational AI and GenAI literacy with hands-on exercises. This module introduces the fast-changing world of Artificial Intelligence and Generative AI (GenAI), focusing on what these current technologies are, how they operate, and how they are transforming the way we work.
Read more
Syllabus
Introduction to AI and GenAI
Gain foundational AI and GenAI literacy with hands-on exercises. This module introduces the fast-changing world of Artificial Intelligence and Generative AI (GenAI), focusing on what these current technologies are, how they operate, and how they are transforming the way we work.
Read more
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Introduction to AI for sales professionals.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Introduction to AI for sales professionals will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/ywfjz0/introduction
Reading list
We've selected 23 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Introduction to AI for sales professionals.
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Provides a foundational understanding of how AI is reshaping the sales landscape, making it an essential companion for the 'AI in Sales' module. It is highly valued by industry professionals as a foundational text for understanding the shift from traditional to tech-enabled selling. Readers will find it a useful reference tool for identifying specific sales use cases and workflows that benefit from automation.
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As one of the most recent and popular guides on Generative AI, this book is perfect for building the foundational AI literacy mentioned in the course's first module. It offers practical insights into how humans can collaborate with AI to enhance productivity and creativity. The text is particularly valuable for its focus on 'hands-on' experimentation, which aligns with the course's learning objectives.
Focuses on the practical application of AI in modern sales cycles, providing a roadmap for integrating these tools into daily routines. It is more valuable as a current reference for sales professionals looking to stay ahead of the curve than a historical overview. It adds significant depth to the course's section on sales-specific use cases and AI technologies.
Serves as a comprehensive guide for business professionals to understand the broader impact of Generative AI beyond just technical implementation. It provides excellent background knowledge for the 'Introduction to AI and GenAI' module by explaining complex concepts in accessible terms. It is frequently used by industry professionals as a strategic reference for business transformation.
Highly practical resource that directly supplements the course's module on essential prompting techniques. It acts as a useful reference tool for sales professionals who need to generate high-quality outputs for emails, scripts, and lead generation. It is designed for beginners, making the difficulty level perfectly suited for an introductory course audience.
This collection of articles provides a high-level overview of the strategic implications of AI, which is helpful for the course's final project on generating use case ideas. It is an authoritative reference that helps learners understand the organizational risks and best practices discussed in the third module. The book adds breadth to the course by connecting individual sales tasks to broader corporate strategy.
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Is essential for the 'Actively Manage AI Risks' module, as it dives deep into the ethical considerations and reputational risks of using AI. It provides the necessary background for understanding bias, privacy, and the 'black box' problem in sales algorithms. It is highly recommended as additional reading for those who want to implement AI responsibly within their organizations.
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Written by an industry veteran, this book explores how AI can be used to scale sales efforts and improve conversion rates. It is particularly helpful in providing prerequisite knowledge for learners who are new to the concept of the 'AI-powered sales stack.' While it few years old, it remains a valuable reference for the fundamental shift toward data-driven selling.
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Provides real-world case studies of how various professions are integrating AI into their workflows, offering inspiration for the course's use case project. It useful reference tool for understanding how to effectively manage the 'human-in-the-loop' aspect of AI. It adds depth to the course by showing the practical realities of AI integration beyond theoretical benefits.
Outlines how AI is changing business processes and the new types of 'hybrid' roles that are emerging. It is highly relevant to the module on how AI transforms key roles and workflows in sales. It serves as a great reference for professionals looking to future-proof their careers by learning how to work alongside intelligent systems.
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This text focuses on how organizations are scaling AI across their entire business, which is useful for sales professionals who need to understand their place in a data-driven company. It provides strategic context for the 'AI in Sales' module by discussing enterprise-wide implementation. It is more valuable as additional reading for those moving from foundational to advanced applications.
Since sales and marketing are increasingly intertwined, this book provides valuable context on lead generation and customer profiling using AI. It practical guide that helps learners understand the 'top of the funnel' technologies that feed into sales routines. It useful reference for sales professionals who work closely with marketing teams to optimize the customer journey.
Offers a high-level perspective on the risks and societal impacts of AI, directly supporting the course module on 'Actively Manage AI Risks.' It provides a broader context for the existential and social risks mentioned in the syllabus. It thought-provoking read that adds significant breadth to the learner's understanding of the technology's future.
Is excellent for providing prerequisite knowledge on how AI actually works, demystifying the 'magic' behind the technology. It helps learners grasp the fundamentals of machine learning and neural networks, which are touched upon in the introductory module. It highly reputable text that balances technical accuracy with accessibility for a non-technical audience.
Emphasizes the importance of data structure and CRM management, which are critical for any sales professional using AI. It adds depth to the course by explaining why AI tools only work as well as the data they are given. It valuable reference tool for those interested in the technical integration of AI into sales workflows.
This recent publication offers a step-by-step approach to mastering the art of the prompt, making it a perfect supplement for the course's practical exercises. It useful reference tool for creating specific prompts for sales outreach and market research. The book is written for a general business audience, ensuring a low barrier to entry for sales professionals.
Provides the necessary context for why sales professionals need to adopt AI to stay competitive in a modern market. It helps learners understand the limitations of traditional sales methods and why technology is the only way forward. It is highly valuable as additional reading to motivate the transition to AI-powered sales routines.
Great introductory resource that covers the basics of AI without getting bogged down in math. It provides helpful background for the 'Introduction to AI and GenAI' module, focusing on business applications rather than theory. It useful reference tool for sales professionals who need to explain AI concepts to their clients or colleagues.
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Written by a former Google executive, this book offers a unique perspective on the long-term risks and ethical responsibilities of AI developers and users. It strongly supplements the 'Actively Manage AI Risks' module by discussing the social and existential risks in a compelling way. It is more valuable as a philosophical and ethical guide than a technical reference.
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Focuses on how AI can be designed to augment human capabilities rather than replace them, a key theme for sales professionals worried about job security. It provides a framework for the 'human-centric' approach to AI mentioned in the course. It adds breadth to the course by exploring the intersection of technology and human talent.
Provides a broad look at how automation and AI work together to improve efficiency, which core goal of the sales use cases module. It useful reference tool for professionals looking to automate repetitive sales tasks like data entry and scheduling. It is commonly used by industry professionals as a guide for digital transformation.
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This high-level text provides an authoritative look at how AI will change human society and the nature of knowledge. While less focused on daily sales tasks, it is an excellent resource for understanding the existential risks and long-term trends discussed in the course. It is highly reputable and adds a layer of intellectual depth to the learner's journey.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ywfjz0/introduction
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Level
Introductory
Via
Coursera
Institution
AI Business School
Instructor
AI Business School
Session
November 3, 2025
- December 8, 2025
Language
English
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