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Miguel A. Morales-Chan Ph.D., Rocael Hernández Rizzardini, Ph.D., and Vanessa Ai

In this course, we delve into the dynamic synergy between Artificial Intelligence (AI) and digital marketing. Over the span of two modules, we embark on a journey through the evolution of AI and its pivotal role in reshaping modern marketing strategies.

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In this course, we delve into the dynamic synergy between Artificial Intelligence (AI) and digital marketing. Over the span of two modules, we embark on a journey through the evolution of AI and its pivotal role in reshaping modern marketing strategies.

Beginning with an overview of how AI has revolutionized digital marketing, we will cover its applications in retail, entertainment, and customer engagement. Topics include fundamental AI concepts, considerations for successful integration, and ethical implications, highlighting the importance of aligning AI with business goals to drive growth and enhance customer experiences.

Additionally, we explore the exciting realm of generative AI and its potential in enhancing marketing efforts. From generating engaging social media posts to crafting compelling product descriptions, you'll discover the endless possibilities offered by generative AI. However, with great power comes great responsibility, and we'll address the potential risks associated with combining generative AI and digital marketing, including ethical considerations, brand consistency, and misinformation.

By the end of this course, you'll emerge with a comprehensive understanding of how to leverage generative AI and master prompt engineering to craft compelling marketing messages that resonate with your audience. You'll also gain practical insights and strategies to navigate the evolving landscape of AI-driven digital marketing with confidence.

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What's inside

Learning objectives

  • Understand the fundamental concepts of ai and its role in modern marketing practices
  • Explore real-life applications of ai in marketing
  • Evaluate the key factors for successful integration of ai into marketing strategies
  • Introduce generative ai and its applications in digital marketing.
  • Showcase real-world applications and case studies demonstrating ai's transformative impact on marketing.
  • Discuss risks and challenges associated with combining generative ai and digital marketing.
  • Emphasize the importance of effective prompts in guiding ai-generated content and enhancing marketing outcomes.
  • Master advanced prompt engineering techniques for optimizing ai-generated content for specific marketing objectives.

Syllabus

Module 1: Introduction to AI in Digital Marketing
Overview of AI in Marketing
The Evolution of AI and Its Growing Role in Marketing Strategies
Introduction to AI Concepts Relevant to Marketing
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Real-world Applications and Case Studies
Considerations for Integrating AI into Marketing Strategies
Module 2: Developing effective Prompts for AI in Digital Marketing
Introduction to Generative AI in Digital Marketing
Risks of combining Generative AI and Digital Marketing
How To Use ChatGPT in Digital Marketing
The importance of Effective Prompts
Mastering Advanced Prompt Engineering Techniques for Digital Marketing
Prompt Engineering: Application Cases for Digital Marketing

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches fundamental AI concepts relevant to marketing
Provides practical insights and strategies for navigating the evolving landscape of AI-driven digital marketing
Introduces generative AI and its applications in digital marketing
Suitable for individuals interested in understanding and leveraging AI for digital marketing
Taught by recognized instructors in the field of AI and marketing
Requires basic understanding of digital marketing concepts

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Intro to AI for Digital Marketing with these activities:
Test Your AI Fundamentals
Solidify your understanding of the basics
Show steps
  • Review course materials from previous AI courses
  • Take practice quizzes or exams
  • Read blog posts or articles on AI fundamentals
Seek Guidance from an AI Mentor
Gain personalized support and accelerate your learning
Show steps
  • Identify individuals with expertise in AI and digital marketing
  • Reach out to potential mentors and request guidance
  • Schedule regular check-ins to discuss your progress
Dive into Generative AI with Tutorials
Expand your knowledge and develop your skills
Browse courses on Generative AI
Show steps
  • Identify specific Generative AI techniques you want to learn
  • Find reputable tutorials or online courses
  • Follow the tutorials step-by-step
  • Experiment with different techniques
Two other activities
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Master AI-Driven Content with Practice
Improve your skills and enhance your output
Browse courses on Prompt Engineering
Show steps
  • Choose a specific AI content generation tool
  • Practice writing effective prompts
  • Generate and evaluate AI-generated content
  • Refine your prompts based on results
  • Experiment with different content formats
Showcase Your AI Skills with a Creative Project
Apply your knowledge and demonstrate your proficiency
Browse courses on AI Applications
Show steps
  • Identify a marketing challenge or opportunity
  • Develop an AI-driven solution
  • Create a marketing campaign or project using AI
  • Present your results and insights

Career center

Learners who complete Intro to AI for Digital Marketing will develop knowledge and skills that may be useful to these careers:

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