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Susan Yeates

Learn How To Teach Great Craft Workshops with this 6 Module Online Course.If you are an artist/craftsperson or someone looking to make some additional income from your creative skills, then this course is for you. It is your step-by-step guide to designing, teaching and promoting creative workshops and start your own business doing so. Including all the templates, documents and handy checklists you will need.

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Learn How To Teach Great Craft Workshops with this 6 Module Online Course.If you are an artist/craftsperson or someone looking to make some additional income from your creative skills, then this course is for you. It is your step-by-step guide to designing, teaching and promoting creative workshops and start your own business doing so. Including all the templates, documents and handy checklists you will need.

Learn everything you need to know to succeed from artist Susan Yeates of Magenta Sky who has been teaching successful arts and crafts workshops for years... She has done all the hard work for you, so that you don't need to. 10 years of teaching knowledge simplified into 6 step-by-step modules that progress you through the process, one stage at a time.Get the confidence and knowledge to really succeed as an arts or crafts tutor.

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What's inside

Syllabus

In this section we introduce exactly what you can expect from this course on creating, designing and promoting craft workshops

Welcome to the course! In this introductory video, we show you what you can expect over the following 6 modules!

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Understand how to choose the perfect topic for your course(s) or workshop(s)

In this module we discuss why people decide to teach art or craft workshops. We also discuss some of the research that you will need to do to get started.

If you are a creative person, then you are probably full of ideas for things to teach! Let us help you decide what to get started on first and how to sort those ideas to choose one to get going on (we can save the rest for later!)

There are several different types of workshop or course that you can explore for example 'teach a skill' or 'make something.' We break down exactly what these types of courses and workshops are to enable you to select the one that works for you and your craft.

There is nothing better than a survey to gather both information for your course but also warm up some interest for when you start. We explain why you would need a survey and where to go to get it completed.

In this video lecture we look at how long your course could be and provide you with some possible suggestions.

And finally in module 1, we put together all of this essential research and work to define exactly what you will teach in your first workshop or course. Don't forget that you can re-visit this module time and time again when you need to come up with a new course or workshop after this first one is complete!

Understand how to chose the right location for your course

In this video we discuss some of the potential places that you could use to teach your classes and courses.

In this video we will discuss how and why you assess and rate each potential venue available to you.

In this lecture we discuss how to layout your teaching space for your courses.

In this video, Susan, your course tutor shows you a room all laid out for a workshop. A real life example!

We will talk here about what a risk assessment is and how to carry it out. This makes sure that you take care of your students when teaching and that you teach in a safe manner - especially with a practical course that may have tools and materials.

That's right - here's your module 2 homework!! We want you to go and research venues for your teaching.

Understand the business-side of teaching art and craft - pricing, discounts, insurance and more...

In this lecture we will discuss and look at how to price your workshop

In this workshops we will look at how to take payments for your workshop.

In this video we discuss discounts on your course prices and whether you should use discounts to increase sales?

Two very important elements of running a business teaching craft workshops are your accounts and making sure you have the correct insurance. This video discusses those two things.

And now it is time for your module 3 homework! We are half-way thought the course - well done!

Learn how to attract students to your workshops and fill them every time!

Marketing your courses to attract potential students is so important to make sure that you make a success of your venture into teaching. There are so many options available to you when marketing, so we will discuss in this video the first few options available to you. We start here by looking at your website.

Continuing on from the previous lecture, we will talk in more depth about marketing and some of the options available for you to use to attract people to book. Including social media and PR.

This video continues on to provide you with even more marketing advice.

Let's go through all the things you need to prepare before teaching your first workshop

Preparation is the key to success and before you get to the actual workshop itself, there are quite a few things that you need to prepare and get ready...

There is nothing more important than testing out your workshop. It will make sure you are confident on the day itself and that you don't forget anything important. We also here look at the information sheets or factsheets that it is worth preparing and taking with you to your course.

There will be lots of things you need to remember to take to your workshop. Here we discuss what these are. We also provide you here with module 5 homework.

This module takes you through the workshop itself including teaching tips and structuring your course

In this video we talk about arriving for your workshop - what to do and how to welcome your students. Make a great start to your course!

Let's get on with actually teaching your workshop - this should be the fun part but let's do it right to keep students coming back for more....

In this video we go through a few more helpful pointers for running a great course!

Learn what to do at the end of the course - get the most out of the last 20 minutes!

Bonus Module - After the Workshop

In this bonus video we discuss where to go next after running your first art or craft workshop and hopefully give you the confidence to build a great business from your teaching skills. Thank you for taking part in this course and good luck with your craft workshop business!

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How To Teach Craft Workshops with these activities:
Review Basic Business Principles
Strengthen your understanding of basic business principles to better manage the financial and marketing aspects of your craft workshop business.
Browse courses on Marketing Essentials
Show steps
  • Review key concepts like pricing, revenue, and expenses.
  • Research marketing strategies for small businesses.
  • Familiarize yourself with basic accounting practices.
Read 'The $100 Startup' by Chris Guillebeau
Gain insights into starting and running a small business, which is essential for managing the business side of craft workshops.
Show steps
  • Read the book and take notes on key concepts.
  • Identify actionable strategies for your workshop business.
  • Apply the book's principles to your pricing and marketing plans.
Design a Workshop Outline
Practice designing a detailed workshop outline to solidify your understanding of course structure and content development.
Show steps
  • Choose a craft topic you are passionate about.
  • Break down the topic into manageable modules.
  • Create a detailed outline with learning objectives and activities.
  • Estimate the time required for each module.
Four other activities
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Show all seven activities
Develop a Marketing Plan
Create a comprehensive marketing plan to attract students to your workshops, covering online and offline strategies.
Show steps
  • Identify your target audience for your workshops.
  • Research effective marketing channels for reaching your audience.
  • Develop a marketing calendar with specific activities and timelines.
  • Create marketing materials such as flyers and social media posts.
Read 'Crafting a Business' by Wendy Rosen
Gain a deeper understanding of the business aspects of crafting, including marketing, sales, and financial management.
Show steps
  • Read the book and highlight key takeaways.
  • Apply the book's advice to your workshop business plan.
  • Use the book as a reference for specific business challenges.
Offer Peer Support
Reinforce your learning by mentoring other students or aspiring workshop instructors, sharing your knowledge and experiences.
Show steps
  • Join online forums or communities for craft workshop instructors.
  • Answer questions and provide guidance to other members.
  • Share your own experiences and lessons learned.
Create a Workshop Feedback Survey
Develop a feedback survey to gather insights from workshop participants and improve your teaching methods.
Show steps
  • Identify key areas for feedback, such as content, delivery, and organization.
  • Design survey questions that are clear, concise, and relevant.
  • Test the survey with a small group of people to ensure its effectiveness.
  • Analyze the survey results and use them to improve your workshops.

Career center

Learners who complete How To Teach Craft Workshops will develop knowledge and skills that may be useful to these careers:
Craft Instructor
A craft instructor shares their expertise in a particular craft, guiding students through projects and techniques. This course helps build a foundation for becoming a successful craft instructor by providing a step-by-step guide to designing, teaching, and promoting creative workshops. Learning how to choose the perfect topic, the business side of teaching art and craft, how to attract students, and teaching tips will allow you to succeed in your chosen craft. This course especially helps someone who is looking to choose the right location for their course.
Freelance Educator
A freelance educator develops and delivers educational content and workshops on a contract basis. If you want to be a freelance educator specifically for arts and crafts, this course helps build a business foundation by providing a guide to designing, teaching and promoting creative workshops. Understanding the business-side of teaching art and craft - pricing, discounts, and insurance will be invaluable to starting your business.
Workshop Facilitator
A workshop facilitator leads interactive sessions to educate and engage participants around a specific topic or skill. This course helps prepare you to become a workshop facilitator, teaching you how to design engaging courses, choose the right location, market your workshops effectively, and deliver a high-quality learning experience. This course may be especially useful to those hoping to plan their workshops, and prepare and test their workshops to make sure they are ready for students.
Museum Educator
A museum educator develops and leads educational programs for visitors of all ages at a museum. This course helps prepare you to become an art and craft museum educator by teaching you how to design engaging courses, choose the right location, market your workshops effectively, and deliver a high-quality learning experience. In particular, you can learn how to structure your course for maximum retention by the students.
Continuing Education Teacher
A continuing education teacher provides courses for adults looking to learn new skills or pursue personal enrichment. If you want to be a continuing education teacher for art and craft, this course may be useful by breaking down how to choose the perfect topic for your course, how to choose the right location, and the business side of teaching. Also, this course can equip you with the knowledge to attract students to your workshops and fill them every time.
Enrichment Activities Director
An enrichment activities director is responsible for designing and delivering enrichment activities within organizations, such as hospitals or nursing homes. The course may be useful by providing a step-by-step guide to designing, teaching, and promoting creative workshops that are engaging for the individuals involved. Also, this resource could prove useful in understanding the business side of teaching and how to choose the right location for your classes.
Arts and Crafts Retailer
An arts and crafts retailer sells supplies and materials for various creative projects, often offering classes or workshops to customers. This course may be useful to a craft retailer by providing insights into how to design and market workshops that attract customers and drive sales. Learn how to choose the perfect topic for your course and how to attract students to your workshops with the help of this course.
Community Arts Coordinator
A community arts coordinator organizes and manages arts programs and events within a community, often including workshops and classes. This course may be useful in understanding how to design, teach, and promote crafting classes to members of the community. Learn how to choose the right location, and attract students to your workshops and fill them every time.
Curriculum Developer
A curriculum developer designs educational materials, including lesson plans, activities, and assessments. If you want to develop a curriculum particularly for art, this course may be useful for learning how to design your lessons by choosing the perfect topic for your course, and understanding different types of workshops you can explore such as teaching a skill or making something.
Educational Program Manager
An educational program manager oversees the development, implementation, and evaluation of educational programs. This course may be useful for learning how to manage arts and crafts programs, especially understanding how to attract students to your workshops and fill them every time. This course details marketing techniques you can use to make your arts and crafts program a success.
Education Consultant
An education consultant advises schools and other educational organizations on best practices for instruction and curriculum development. This course may be useful in consulting about arts and crafts education, by providing insights into designing effective and engaging craft workshops. For example, this course can help with how to identify the perfect topic for a course or workshop.
Corporate Trainer
A corporate trainer develops and delivers training programs for employees in a corporate setting. This course may be useful for developing arts and crafts workshops for team building or employee enrichment. Learn how to design engaging courses, choose the right location, market your workshops effectively, and deliver a high-quality learning experience.
Recreational Therapist
A recreational therapist plans and implements therapeutic activities to improve the physical, emotional, and social well-being of individuals with illnesses or disabilities. This course helps prepare you to design activity plans for arts and crafts, especially for choosing the right location and accounting for safety. Learn what a risk assessment is and how to carry it out.
Summer Camp Counselor
A summer camp counselor supervises children and leads activities at a summer camp. This course may be useful for counselors who want to offer arts and crafts workshops to campers. Learn how to choose the perfect topic for your course and how to prepare everything you need before teaching your first workshop.
Art Therapist
An art therapist uses creative methods to help clients explore emotions, improve self-esteem, and cope with mental health challenges. Art Therapist positions typically require a master's degree. While this course does not directly train you to be an art therapist, it may be useful in helping you design craft workshops that can be used as part of your therapeutic interventions. It is likely valuable to learn how to attract students to your workshops and fill them every time.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How To Teach Craft Workshops.
Provides practical advice and case studies on starting a successful business with minimal investment. It's particularly useful for artists and craftspeople looking to monetize their skills through workshops. The book offers guidance on identifying profitable ideas, marketing effectively, and building a sustainable business model. It provides a strong foundation for the business aspects of teaching craft workshops.
Offers a comprehensive guide to building a successful craft business, covering topics such as product development, marketing, and sales. It's a valuable resource for artists and craftspeople looking to turn their passion into a profitable venture. The book provides practical advice and real-world examples to help you navigate the challenges of running a creative business. It serves as a useful reference for various aspects of teaching craft workshops.

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