Make The Right Video from Udemy

What is the difference between the freelance videographer who gets paid $30/hr and the professional who can charge $110,000 for a final video?

Hint: it is NOT their editing skills.

In this course I am going to show you how to make videos that big companies will pay you thousands for ... videos you already have the skills to make.

More specifically, I will walk you through the exact process I have used to land video projects with Dish Network, American Express, Amazon, The Home Depot, Microsoft, T-Mobile and a bunch of other brands

Here is the best part: You do NOT need exceptional editing skills, current clients or industry contacts. The strategies taught in this course are guaranteed to increase your video production earnings whether you are a veteran or are just getting started.

Read what students are saying:

"This course is, by far, the best course I have taken here on UDEMY. The production is ultra-professional, the content is compelling and engaging and Logan hosts it with a perfect blend of professionalism and subtle humor." - Christian

"These have been VERY insightful Logan. It's so funny that I came across your learning program cause I JUST got a customer (who is a big company here in Nashville) but I mainly shoot stills. And as I left their office, I was pumped but I was like "what the heck am I gonna make it about? And why is this so hard for me to get my head around why I feel so lost and anxious like I don't know what I'm doing" haha. Even if I learned NOTHING else (which hasn't been the case) the money for this course is worth even the first two lessons ... Golden nuggets here Logan. Seriously I was about to make this video for this company in HOPES that they like it. HAD NO idea about any of this stuff. AND I went to college for film and audio, this is the first time of heard any of this. I could go on FOREVER but I can't tell you how grateful I am that you created this course and I can't stress enough that this showed up JUST in the nick of time. Excited to keep learning. " -Dan

"Awesomest video course ever ever ever. I will give 6 stars. " - Syed

"Make The Right Video will actually teach you something that you DON'T know. If you are a photographer, designer, or any sort of creative this course will help you out because the focus isn't on how to make the VIDEO right but how to make the RIGHT video." - Aaron

If you're ready to take your career to the next level through the highly refined techniques that are used by agencies and consulting companies every day, then it is time to get started.

- Logan Bean, Video Production Expert and Founder of MakeTheRightVideo

What's inside

Learning objectives

By the end of this course, you will understand why some videos are completely ignored, and why others are worth thousands of dollars.
You will become armed with principles and techniques that will enable you to make videos that you know will bring results.

This course will take the guesswork and luck out of making a successful video, giving you confidence that you can produce a video that gets results
Learn the secrets and techniques for success in the industry that most videographers never learn in their careers.

By the end of this course, you will understand why some videos are completely ignored, and why others are worth thousands of dollars.
You will become armed with principles and techniques that will enable you to make videos that you know will bring results.
This course will take the guesswork and luck out of making a successful video, giving you confidence that you can produce a video that gets results
Learn the secrets and techniques for success in the industry that most videographers never learn in their careers.

Syllabus

Free Preview for Prospective Students

Curious about taking the course? Watch this free lesson first!

Section 1 - The Basics

Lesson 1 - The Two Disciplines of Successful Filmmakers

Lesson 2 - The Players

Lesson 3 - Crash Landing

Lesson 4 - Our Roadmap

Section 2 - Inside The Mind Of Your Client

Lesson 5 - The Anatomy of Your Clients Problem

Lesson 6 - The Story Circle

Lesson 7 - Being a Guide

Lesson 8 - How We Perceive Problems

Lesson 9 - The Awareness Film

Lesson 10 - Awareness Instruction

Lesson 11 - Understanding the concept of "Aim"

Lesson 12 - Example of Aim

Lesson 13 - How Aim Filters Awareness

Lesson 14 - The General Problem Solving Model

Lesson 15 - The Motivational Staircase

Lesson 16 - Consulting Aim With Your Client

Lesson 17 - Section Recap

Section 3 - Inside The Mind Of The Consumer

Lesson 18 - Understanding The Audience

Lesson 19 - Driving Behavior

Section 4 - Powerful Problem Solving

Lesson 20 - Getting Creative

Lesson 21 - Introduction to Requirements

Lesson 22 - Making Toast

Lesson 23 - The Diminishing Return Curve

Lesson 24 - Gathering Requirements

Lesson 25 - Ranking Message Objectives

Lesson 26 - The Iron Triangle

Lesson 27 - Requirements vs Solutions

Lesson 28 - Mirroring

Section 5 - Creating The Solution

Lesson 29 - Building a Creative Engine

Lesson 30 - The Problems With Brainstorming

Lesson 31 - A Better Way To Brainstorm

Lesson 32 - The Problem with Estimation

Lesson 33 - A Better Way To Estimate

Section 6 - Case Studies and Examples

Lesson 34 - Final Section

Lesson 35 - Amazon Case Study

Lesson 36 - Fresh Case Study

Section 7 - Tutorials

Tutorial 1 - Intro to Databases

Tutorial 2 - Gathering Message Objectives

Tutorial 3 - How To Run The Creative Engine

Tutorial 4 - How To Copy The Template

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a roadmap for turning a video project into a lucrative product

Teaches principles to help learners create videos that deliver measurable results

Exclusively focuses on video production principles, shying away from the technicalities of video editing

Logan Bean, with experience on projects for major brands like Amazon and Microsoft, provides guidance

Leads learners through a step-by-step approach to understanding client needs and crafting solutions

This course is not for beginners, as it assumes some foundational knowledge in video production

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Make The Right Video with these activities:

Review ''The Idea Writer'' by D. Mitton

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Enhance your ability to generate and refine video ideas by exploring the principles outlined in this book.

View Heidegger and Aquinas: An Essay on Overcoming... on Amazon

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Read the book thoroughly, taking notes on key concepts and techniques.
Apply the book's principles to your own video projects, experimenting with different ideas and approaches.

Join a study group to discuss course concepts and collaborate on projects

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Engage with fellow students to reinforce your understanding, exchange ideas, and provide mutual support.

Browse courses on Collaboration

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Find or form a study group with individuals who share your learning goals.
Meet regularly to discuss course materials, ask questions, and work on projects together.
Provide constructive feedback and support to group members.

Review concepts of composition and lighting

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Sharpen your grasp on foundational photography principles to strengthen your understanding of video production.

Browse courses on Composition

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Revisit general principles of composition, such as the rule of thirds, leading lines, and negative space.
Explore the theory of lighting, including natural light, studio lighting, and three-point lighting.

Five other activities

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Execute mock client consultations to refine your communication skills

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Develop confidence and proficiency in communicating with clients by simulating real-world scenarios.

Browse courses on Client Relations

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Prepare a list of potential client questions and objections.
Role-play client consultations with a partner or colleague, practicing active listening and persuasive techniques.
Seek feedback on your communication style and areas for improvement.

Practice storytelling techniques through exercises

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Develop your ability to craft compelling narratives by actively engaging with storytelling exercises.

Browse courses on Storytelling

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Participate in writing prompts that challenge you to create compelling narratives within specific parameters.
Analyze existing videos to identify effective storytelling techniques and apply them to your own work.

Develop a detailed project proposal for a potential client

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Create a comprehensive proposal that outlines your understanding of the client's needs and your proposed solution.

Browse courses on Project Management

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Gather all necessary information about the client's project requirements.
Develop a detailed plan outlining your approach, timeline, and budget.
Present your proposal to the client and be prepared to answer questions and address concerns.

Attend a workshop on video marketing strategies

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Gain valuable insights and practical guidance on how to leverage video for effective marketing campaigns.

Browse courses on Video Marketing

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Research and identify reputable workshops that align with your learning objectives.
Attend the workshop actively, taking notes and engaging in discussions.
Implement the strategies and techniques learned in your own video marketing efforts.

Create a video demo to showcase your skills and attract potential clients

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Build a compelling portfolio piece that demonstrates your video production capabilities and resonates with potential clients.

Browse courses on Video Production

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Identify your target audience and research their preferences.
Develop a concept and storyboard for your video demo.
Shoot and edit your video, ensuring high-quality production values.
Promote your video demo through various channels to reach potential clients.

Career center

Learners who complete Make The Right Video will develop knowledge and skills that may be useful to these careers:

Video Producer

Video Producers are the driving force behind successful video projects, overseeing all aspects of production from concept development to post-production. The industry demands producers who can deliver high-quality videos on time and within budget. Make The Right Video provides you with the insights and techniques to excel as a Video Producer, empowering you to manage projects effectively, collaborate efficiently, and produce exceptional videos that meet your clients' needs.

See salaries and explore the career path for Video Producer

Video Marketing Strategist

Video Marketing Strategists develop and execute video marketing strategies that drive business results. They work closely with marketing teams to create videos that align with the overall marketing objectives and achieve measurable outcomes. Make The Right Video will provide you with the knowledge and skills to create videos that effectively engage your target audience, generate leads, and drive sales.

See salaries and explore the career path for Video Marketing Strategist

Motion Graphics Designer

Motion Graphics Designers bring captivating ideas to life through the power of animation and visual effects. As a Motion Graphics Designer, you can work on a wide range of projects, from commercials to animated films. If you want to stand out in this competitive field, it's essential to possess both technical skills and a deep understanding of visual storytelling principles. Make The Right Video equips you with the knowledge to create visually stunning and impactful motion graphics that will leave a lasting impression on your audience.

See salaries and explore the career path for Motion Graphics Designer

Video Editor

As a Video Editor, you will bring stories to life through visual storytelling. With the right editing skills, you can become a highly sought-after expert by companies worldwide. Make The Right Video provides you with the expertise you need to take your career to the next level, enabling you to unlock your full potential as a Video Editor. With this course, you can master the art of crafting videos that deliver effective messages and yield exceptional results.

See salaries and explore the career path for Video Editor

Corporate Videographer

Corporate Videographers play a vital role in shaping a company's brand identity and communicating its message effectively. As a Corporate Videographer, you will be responsible for creating a wide range of videos, from promotional content to training materials. Make The Right Video will help you develop the skills you need to produce engaging and professional videos that meet the specific needs of your corporate clients.

See salaries and explore the career path for Corporate Videographer

Educational Videographer

Educational Videographers create engaging and informative videos that support learning and development. Whether you're working in a school, university, or corporate training environment, your videos have the power to make learning accessible and memorable. Make The Right Video will help you master the art of creating educational videos that are both effective and engaging, empowering you to contribute to the advancement of knowledge and skills.

See salaries and explore the career path for Educational Videographer

Documentary Filmmaker

Documentary Filmmakers have a passion for crafting compelling narratives that explore real-world issues and human experiences. With the right approach, you can create documentaries that spark important conversations and have a positive impact on society. By mastering the principles taught in Make The Right Video, you will gain the skills to develop powerful story arcs, conduct effective interviews, and create documentaries that captivate and inspire your audience.

See salaries and explore the career path for Documentary Filmmaker

Freelance Videographer

Freelance Videographers have the freedom and flexibility to work on a diverse range of projects. By building a strong portfolio and marketing your services effectively, you can establish yourself as a sought-after professional. Make The Right Video provides you with the tools and strategies you need to succeed as a Freelance Videographer, helping you to identify your niche, develop a compelling brand, and build a loyal client base.

See salaries and explore the career path for Freelance Videographer

Art Director

Art Directors are responsible for the visual style and overall aesthetic of a wide range of creative projects. They collaborate with designers, photographers, and other artists to bring concepts to life. If you want to excel as an Art Director, it's essential to have a strong understanding of visual storytelling and video production. Make The Right Video will provide you with the knowledge and skills to create visually stunning videos that resonate with your audience and achieve your creative goals.

See salaries and explore the career path for Art Director

Media Strategist

Media Strategists develop and implement strategies for using media to achieve specific marketing objectives. They work with clients to identify the right media channels and create effective campaigns that reach the target audience. Make The Right Video will provide you with the knowledge and skills to create videos that are tailored to specific media platforms and achieve your strategic goals.

See salaries and explore the career path for Media Strategist

Public relations manager

Public Relations Managers craft and implement strategies to build and maintain a positive public image for their clients. In today's media landscape, video is a powerful tool for communicating with the public and shaping perceptions. Make The Right Video will equip you with the skills to create videos that effectively convey your message, enhance your reputation, and strengthen your relationships with key stakeholders.

See salaries and explore the career path for Public relations manager

Social Media Manager

Social Media Managers are responsible for creating and executing social media strategies that engage audiences, build brand loyalty, and drive results. Video is an essential component of any successful social media campaign. Make The Right Video will help you master the art of creating social media videos that capture attention, generate buzz, and achieve your business objectives.

See salaries and explore the career path for Social Media Manager

Brand Manager

Brand Managers are responsible for developing and managing a company's brand identity. They work closely with marketing and creative teams to ensure that all aspects of the brand are consistent and aligned with the company's overall strategy. Make The Right Video will help you master the art of creating videos that effectively convey your brand's message, build strong brand associations, and drive customer loyalty.

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Creative Director

Creative Directors oversee the creative vision and execution of marketing and advertising campaigns. They work closely with clients to develop concepts, create compelling content, and ensure brand consistency. Make The Right Video will provide you with the knowledge and skills to create exceptional videos that meet the strategic objectives of your clients. By understanding the principles of effective video production, you can lead your team to create award-winning campaigns that drive results.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing strategies that drive brand awareness, generate leads, and increase sales. In today's digital age, video has become an essential marketing tool. By taking Make The Right Video, you will gain the knowledge and skills to create videos that effectively engage your target audience, build strong brand connections, and achieve your marketing goals.

See salaries and explore the career path for Marketing Manager