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Nick Carpenter
Are you looking for a fast action marketing plan that creates the best opportunity for you to sell a new listing in the first 72 hours?
Do you have a stagnant listing and need to create some new traffic?
When a homeowner hires you to sell their house there are usually 3 rules
1. Sell it for the most amount of money possible
2. Sell it with the least amount of impact on their lives
3. Sell it as fast as possible
This product called 72
Read more
Are you looking for a fast action marketing plan that creates the best opportunity for you to sell a new listing in the first 72 hours?
Do you have a stagnant listing and need to create some new traffic?
When a homeowner hires you to sell their house there are usually 3 rules
1. Sell it for the most amount of money possible
2. Sell it with the least amount of impact on their lives
3. Sell it as fast as possible
This product called 72
Read more
Are you looking for a fast action marketing plan that creates the best opportunity for you to sell a new listing in the first 72 hours?
Do you have a stagnant listing and need to create some new traffic?
When a homeowner hires you to sell their house there are usually 3 rules
1. Sell it for the most amount of money possible
2. Sell it with the least amount of impact on their lives
3. Sell it as fast as possible
This product called 72
This process will give you an incredible marketing edge while putting your listing in front of tons of local homeowners and the exact Realtors who are most likely to have a buyer for your listing.
Each strategy is explained in a short, easy to understand video inside the program
1. SELLER' PRE-
You can watch these videos over and over until you master each technique.
Register for this course and see more details by visiting:
OpenCourser.com/course/zvuwi1/72
What's inside
Learning objectives
- Execute a 72 hour marketing plan for new real estate listings
- Use the same marketing strategy as $100 million hollywood movies
- Tap into the seller's circle of friends in a super cool way
- Make home tour videos like they did on mtv cribs
- Market new listings to several thousand local, targeted people for only $20
- Make ethical bribes to the people most likely to refer you a buyer
- Host an event that can get you a contract before new listings go in the mls
- Execute a 72 hour marketing plan for new real estate listings
- Use the same marketing strategy as $100 million hollywood movies
- Tap into the seller's circle of friends in a super cool way
- Make home tour videos like they did on mtv cribs
- Market new listings to several thousand local, targeted people for only $20
- Make ethical bribes to the people most likely to refer you a buyer
- Host an event that can get you a contract before new listings go in the mls
Syllabus
These are the 6 steps to the 3 day home selling system
Nick Carpenter welcomes you to 72 Hour Listing with a quick course overview.
There is one little trick that movies do before they come out to build a frenzy of interest and you can do the same thing for your new properties the day you get the listing agreement signed.
Read more
Syllabus
These are the 6 steps to the 3 day home selling system
Nick Carpenter welcomes you to 72 Hour Listing with a quick course overview.
There is one little trick that movies do before they come out to build a frenzy of interest and you can do the same thing for your new properties the day you get the listing agreement signed.
Read more
The seller has a whole different sphere of influence than you do and we can tap into that in a super cool way without even bothering the seller with the details. This strategy will also position you for a TON of other marketing exposure later, but you have to do this first.
This strategy is inspired by the old MTV Cribs show. There were a couple reasons (besides being celebs) that made that show super successful and we can tap-in to the same curiosity.
We'll show you the best way to get exposure for your new listing to the cold market (people in the community you don't know yet).
The simplest strategy to stay in front of your database and bribe them to help you find buyers when you get a listing.
Realtors are used to the old school "Broker open", but let's be honest, they really come for the food. The VIP VIP Tour is a whole new twist on the broker open and makes Realtors EAGER to attend because of the way you set it up.
Nick Carpenter wraps up the course and shares how else to connect.
This video marketing guide was released in 2013 as a beginners process to make videos and get them to rank higher on YouTube and Google.
5 week content marketing plan for any business owner to flood the internet with content over a 4-5 week period.
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Provides a marketing plan focused on generating quick sales, which addresses a primary concern for real estate agents and their clients
Employs strategies to tap into the seller's network, potentially expanding the agent's reach and generating more leads
Uses video marketing techniques inspired by MTV Cribs, which could be a creative and engaging way to showcase properties
Includes a video marketing guide released in 2013, which may contain outdated information and strategies for current platforms
Teaches how to create a sense of urgency and excitement around new listings, similar to how movies build anticipation before release
Focuses on strategies to attract attention before listings go live on the MLS, potentially giving agents a competitive advantage
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Create your own learning path.
Save this course to your list so you can find it easily later.
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Reviews summary
Practical real estate marketing strategies for listings
According to students, this course provides actionable and unique strategies for real estate agents looking to sell listings quickly. Learners praise the clear and energetic instruction, finding the techniques easy to follow and implement. Many reported generating buzz and leads or even receiving multiple offers after applying the methods taught. While the core marketing plan is viewed positively for its practicality and fresh ideas, a few students felt the course lacked execution details and depth, describing some parts as high-level concepts or teasers. Some noted that specific strategies like the 'ethical bribe' or video style might need careful adaptation depending on the market or client, and found the bonus material outdated.
Strategies may require adjustment.
"The concepts are interesting, but honestly, some feel a bit gimmicky."
"The 'ethical bribe' idea seems a little odd to me, and the MTV Cribs video style might not fit every property or market. It's worth watching for ideas, but you might need to adapt heavily."
"However, some of the suggested techniques... might be met with resistance from more traditional clients... Requires careful adaptation."
"Didn't find it very helpful for my specific market needs."
Instructor is clear and engaging.
"Nick's approach is so creative and unique! I've been selling real estate for 10 years..."
"Nick is a fantastic instructor. He is energetic and explains complex marketing concepts in a simple way."
"The instructor is engaging."
"The main strategies are clearly explained and easy to implement."
Provides actionable marketing plans.
"Good practical strategies that you can implement right away."
"Amazing course! Nick lays out a step-by-step plan that is easy to follow."
"The paid marketing tactics section alone is worth the price. Great value."
"Short, sweet, and effective. I used the database bribe idea and generated a few leads right away."
"This course offers a different perspective on listing marketing. The pre-MLS buzz strategies are interesting."
Extra resources feel old.
"Some of the bonus material felt a bit dated, but the core 72-hour plan is solid."
"Found the video quality inconsistent and the bonus material completely outdated."
Needs more depth on execution.
"While the marketing theories are explained, the execution details are lacking."
"Some parts feel like teasers rather than in-depth guides."
"The course promises a lot but delivers little substance."
"The strategies are high-level concepts, not a detailed plan."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 72 Hour Listing: Real Estate Marketing Plan to Sell Homes with these
activities:
Review Real Estate Marketing Fundamentals
Show steps
Reinforce foundational marketing principles to better understand the 72-hour listing plan's strategies.
Browse courses on
Real Estate Marketing
Show steps
-
Review basic marketing concepts.
-
Study real estate marketing strategies.
-
Take practice quizzes on marketing.
This is Marketing: You Can't Be Seen Until You Learn to See
Show steps
Broaden your understanding of marketing principles with insights from a marketing expert.
View
This is Marketing
on Amazon
Show steps
-
Read the book.
-
Take notes on key concepts.
-
Apply the concepts to real estate marketing.
The Million Dollar Real Estate Team
Show steps
Learn how to scale your real estate business and implement effective marketing strategies.
View
Putting Knowledge to Work
on Amazon
Show steps
-
Read the book.
-
Take notes on key concepts.
-
Apply the concepts to real estate marketing.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Draft a Pre-Listing Announcement Template
Show steps
Solidify understanding of pre-listing marketing by creating a reusable announcement template.
Show steps
-
Research effective pre-listing announcements.
-
Design a visually appealing template.
-
Write compelling announcement copy.
-
Get feedback on the template.
Script an MTV Cribs-Style Home Tour Video
Show steps
Master the art of creating engaging home tour videos by scripting a video inspired by MTV Cribs.
Show steps
-
Watch MTV Cribs episodes for inspiration.
-
Write a script highlighting key features.
-
Incorporate humor and personality.
-
Get feedback on the script.
Design a VIP Tour Invitation
Show steps
Practice creating a compelling invitation for a VIP tour, a key component of the 72-hour listing strategy.
Show steps
-
Research effective invitation designs.
-
Create a visually appealing invitation.
-
Write persuasive invitation copy.
-
Get feedback on the invitation.
Develop a 72-Hour Listing Marketing Plan for a Mock Property
Show steps
Apply the course's principles by creating a comprehensive marketing plan for a hypothetical listing.
Show steps
-
Select a mock property.
-
Outline the 72-hour marketing activities.
-
Create marketing materials.
-
Present the plan to peers.
Review Real Estate Marketing Fundamentals
Show steps
Reinforce foundational marketing principles to better understand the 72-hour listing plan's strategies.
Browse courses on
Real Estate Marketing
Show steps
Show steps
Show steps
- Review basic marketing concepts.
- Study real estate marketing strategies.
- Take practice quizzes on marketing.
This is Marketing: You Can't Be Seen Until You Learn to See
Show steps
Broaden your understanding of marketing principles with insights from a marketing expert.
View
This is Marketing
on Amazon
Show steps
Show steps
Show steps
- Read the book.
- Take notes on key concepts.
- Apply the concepts to real estate marketing.
The Million Dollar Real Estate Team
Show steps
Learn how to scale your real estate business and implement effective marketing strategies.
View
Putting Knowledge to Work
on Amazon
Show steps
Show steps
Show steps
- Read the book.
- Take notes on key concepts.
- Apply the concepts to real estate marketing.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Draft a Pre-Listing Announcement Template
Show steps
Solidify understanding of pre-listing marketing by creating a reusable announcement template.
Show steps
Show steps
Show steps
- Research effective pre-listing announcements.
- Design a visually appealing template.
- Write compelling announcement copy.
- Get feedback on the template.
Script an MTV Cribs-Style Home Tour Video
Show steps
Master the art of creating engaging home tour videos by scripting a video inspired by MTV Cribs.
Show steps
Show steps
Show steps
- Watch MTV Cribs episodes for inspiration.
- Write a script highlighting key features.
- Incorporate humor and personality.
- Get feedback on the script.
Design a VIP Tour Invitation
Show steps
Practice creating a compelling invitation for a VIP tour, a key component of the 72-hour listing strategy.
Show steps
Show steps
Show steps
- Research effective invitation designs.
- Create a visually appealing invitation.
- Write persuasive invitation copy.
- Get feedback on the invitation.
Develop a 72-Hour Listing Marketing Plan for a Mock Property
Show steps
Apply the course's principles by creating a comprehensive marketing plan for a hypothetical listing.
Show steps
Show steps
Show steps
- Select a mock property.
- Outline the 72-hour marketing activities.
- Create marketing materials.
- Present the plan to peers.
Career center
Learners who complete 72 Hour Listing: Real Estate Marketing Plan to Sell Homes will develop knowledge and skills
that may be useful to these careers:
Real Estate Agent
Real Estate Agent
A real estate agent greatly benefits from a comprehensive marketing plan, and this course provides just that with its 72-hour listing strategy. Real estate agents are responsible for marketing properties to potential buyers and negotiating transactions. This course helps agents craft a fast action plan to sell listings quickly, which is a key requirement for success in this business. The course provides specific strategies, like creating home tour videos, and leveraging the seller's network, which would help agents stand out from the competition. Agents can use the techniques to generate more leads, and move listings at a quicker pace, increasing their income. The course's focus on video marketing and social media strategies helps agents adapt to modern marketing tactics.
Real Estate Marketing Specialist
Real Estate Marketing Specialist
A real estate marketing specialist focuses on the specific marketing needs of real estate listings, and this course provides an ideal framework for that work. Real estate marketing specialists create campaigns to generate interest in properties for sale, using various marketing techniques. This course provides a detailed plan for a 72-hour marketing blitz, that can be used to attract buyers very soon after a listing becomes available. The course details how to create pre-launch buzz, tap into the sellers' social network, make engaging video content, and target the local market, all of which are essential for a real estate marketing specialist. The emphasis on video marketing and social media strategies will be valuable in today’s market. A real estate marketing specialist should take this course to help market a large volume of listings.
Marketing Consultant
Marketing Consultant
A marketing consultant can use the principles of the 72-hour listing strategy to develop marketing campaigns for real estate clients. Marketing consultants use their expertise to create and implement marketing strategies for various businesses. This course can inform a consultant’s understanding of targeted marketing, pre-launch buzz creation, and using video effectively, which can extend to other business types. This course teaches how to tap into various networks to maximize reach, use video and event marketing, and create ethical incentives, which would be useful for a marketing consultant. The focus on fast action strategies would be valuable in an environment where being timely with marketing campaigns is often essential. Consultants could also use the course content to educate their clients on effective real estate marketing, and therefore deliver more value.
Real Estate Consultant
Real Estate Consultant
A real estate consultant advises clients on various aspects of the real estate market, such as marketing properties for sale, and the 72-hour listing plan outlined in this course will give consultants a method for helping their clients sell quickly. This course provides a clear marketing plan for real estate agents, which consultants can present as a proposal to sell properties for their clients. The course covers various methods, like how to tap into a seller's sphere of influence, creating ethical incentives for potential referrals, and hosting unique events that attract attention. The course's focus on fast marketing action will help consultants create plans with an expedited structure. Consultants can use the strategies taught in this course to help their clients sell more properties.
Social Media Manager
Social Media Manager
A social media manager can leverage the tactics taught in this course to create effective campaigns for real estate listings. Social media managers are responsible for creating content to increase engagement across various platforms. The content in this course teaches how to generate interest in a property by using methods such as pre-launch strategies, tapping into the seller's network, and creating high-quality video tours, that can be used to draw attention on social media. Social media managers must also be adaptable and creative, so the material regarding ethical bribes and events will be useful as well. This course will allow a social media manager to help sell properties faster and for more money, which will benefit both the agent and the client.
Marketing Director
Marketing Director
A marketing director can use the strategies and concepts from this course to improve the success of their real estate marketing campaigns. Marketing directors oversee the marketing of a company's products or services. This course highlights a fast action marketing plan to create a buzz around a newly listed property, which is exactly what a marketing director aims to do. The course covers using video, the seller's network, and even ethical incentives, to reach a maximum audience. A marketing director can use these concepts to drive more sales through targeted, well thought out approaches. To stay ahead of the field, marketing directors must be innovative, and this course can help achieve that.
Video Marketing Specialist
Video Marketing Specialist
A video marketing specialist will find the video strategies discussed in this course very useful for marketing real estate. Video marketing specialists create video content to promote products, services, or brands. This course emphasizes the creation of engaging home tour videos, inspired by the show MTV Cribs, which can help the specialist produce creative and high quality content to drive property sales. The training provided can be applied to many different clients and products. This course would be valuable to someone who wishes to enter the field of video marketing for real estate, because it gives specific examples and techniques.
Content Creator
Content Creator
A content creator for the real estate industry can use the techniques taught in this course to make content that is more engaging to the audience and helps sell properties. Content creators develop materials for various platforms, such as video, blog posts, or social media. This course teaches content creators how to create videos of homes that are in line with those shown on MTV Cribs, which will help drive views. It also teaches how to target marketing materials to specific groups of people including using ethical incentives, and hosting special events, which will help make content that is more likely to lead to sales. Content creators should look to this course to make more engaging material.
Business Development Manager
Business Development Manager
A business development manager can use the marketing strategies taught in this course to expand their real estate business. Business development managers are responsible for identifying new opportunities for growth. The 72-hour listing plan that this course outlines will help attract more clients, and help sell more listings. The specific methods taught, such as tapping into the seller's network, creating ethical incentives for referrals, and hosting special events will be useful for attracting new clients, and can be used as an example of the business's capabilities. This course should be considered by a business development manager to improve their knowledge of marketing.
Event Planner
Event Planner
An event planner can use the principles of the 72-hour listing plan to create successful real estate related events. Event planners organize all the logistics of an event, from the planning stage through execution. This course teaches how to put together a VIP tour, which is a special kind of broker open that draws people in. The specific strategies taught in this course will be valuable in developing real estate events that are both exciting and successful. It covers how to create buzz, target the right people, and provide value to attendees. An event planner wishing to host real estate events should take this course to plan creative and successful events.
Public Relations Specialist
Public Relations Specialist
A public relations specialist would be able to use the strategies outlined in this course to maximize the effectiveness of public relations campaigns to market real estate listings. Public relations specialists manage their firm’s image and create media for marketing purposes. This course teaches methods to generate interest in a property by using strategies such as pre-launch campaigns, the seller's network, and video tours. These techniques can be used to generate better press and awareness of a property, which would in turn produce greater interest in and faster sales of the property. A public relations specialist would benefit from taking this course to improve their real estate campaigns.
Freelance Marketer
Freelance Marketer
A freelance marketer can use the 72-hour listing strategy outlined in this course to offer more options to real estate clients. Freelance marketers work on a contract basis for individual clients or businesses. This course outlines a novel approach to marketing real estate listings, which freelance marketers can use to assist their clients. The strategies taught in this course involve using ethical incentives, engaging video content, and tapping the seller's network. Given the course's focus on rapid marketing, it may be helpful for a freelance marketer who wants to provide clients with quick and effective marketing solutions.
Sales Representative
Sales Representative
A sales representative in the real estate industry can improve effectiveness in their outreach by adapting the 72-hour listing strategy outlined in this course. A sales representative's primary job is to sell products or services to customers. This course will help sales representatives become more effective by providing a method of marketing properties using pre-launch strategies, engaging video content, and leveraging the seller's existing social network. This course offers sales representatives in real estate a fast-acting approach to marketing listings that will help them close deals quickly. This course may be helpful to someone working as a sales representative in real estate.
Digital Marketing Specialist
Digital Marketing Specialist
A digital marketing specialist can use the principles of the 72-hour marketing plan taught in this course to improve their real estate marketing campaigns. Digital marketing specialists create and manage campaigns online for businesses. This course teaches how to do targeted digital marketing to reach not only an agent’s existing network, but also the cold market, in addition to teaching how to generate attention via videos. This course may help digital marketing specialists in real estate generate more value for their clients by employing a targeted, strategic approach to marketing listings.
Communications Specialist
Communications Specialist
A communications specialist can use the marketing strategy in this course to create more effective real estate listings. Communications specialists develop strategies to convey information clearly and effectively. This course teaches how to market a property to potential buyers by using methods such as pre-launch buzz, tapping into the seller's network, making high-quality video tours, and targeting the local market. This course provides specific strategies that can be used to create materials that are more likely to attract buyers. This course may be useful to a communications specialist looking to work in real estate.
For more career information including salaries, visit:
OpenCourser.com/course/zvuwi1/72
Reading list
We've selected two books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
72 Hour Listing: Real Estate Marketing Plan to Sell Homes.
Provides a practical guide to building a successful real estate team and scaling your business. It offers insights into marketing, lead generation, and client management, which are all relevant to the 72-hour listing plan. This book is particularly useful for agents looking to expand their business and implement effective marketing strategies. It is best used as a reference text.
Save
Provides a modern perspective on marketing, emphasizing empathy and building trust with your audience. It's a valuable resource for understanding the underlying principles of effective marketing, which can enhance the success of the 72-hour listing plan. While not specific to real estate, the book's broader marketing insights are highly applicable. It is best used as additional reading to provide a broader context.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/zvuwi1/72
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