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Find a path to becoming a Enterprise Development. Learn more at:
OpenCourser.com/topic/feobt0/enterprise
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Enterprise Development.
Comprehensive guide to the lean startup methodology, which process for developing and testing new products and services quickly and efficiently. It valuable resource for any entrepreneur or small business owner who wants to increase their chances of success.
Explores the reasons why large, successful companies often fail to innovate and adapt to new technologies. It must-read for anyone who wants to understand the challenges of enterprise development in a rapidly changing world.
Practical guide to acquiring customers for a new business. It must-read for any entrepreneur or small business owner.
Provides a unique perspective on the process of innovation and entrepreneurship. It must-read for any entrepreneur or business leader who wants to think differently about how to create value in the world.
Provides a framework for understanding the process of innovation and how to create and sustain successful innovations. It valuable resource for any entrepreneur or business leader who wants to develop a more innovative organization.
Provides a simple but powerful framework for evaluating the quality of a strategy. It valuable tool for anyone who wants to develop or implement a successful enterprise development strategy.
Collection of essays by Ben Horowitz, a successful entrepreneur and venture capitalist. It provides candid insights into the challenges of building a successful business.
Provides a behind-the-scenes look at the consulting methods used by McKinsey & Company, one of the world's leading management consulting firms. It valuable resource for anyone who wants to learn how to develop and implement effective business strategies.
Classic in the field of marketing and sales. It provides a detailed overview of the challenges involved in selling new technologies to mainstream customers.
This ancient Chinese military treatise is still relevant today for its insights into strategy, leadership, and competition. It valuable read for anyone who wants to develop a winning mindset in business.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/feobt0/enterprise
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