May 1, 2024
4 minute read
Minimum viable product (MVP), also known as minimum loveable product, is a version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. The term was coined and defined by Frank Robinson in 2001, and has been popularized by Steve Blank, Eric Ries and others. MVP is not a new concept, but rather a new way of looking at product development, that is focused on learning about customers and their needs.
The most successful MVPs are those that provide the user with enough value to get them to take the desired action, such as signing up, purchasing, or downloading. For example, Airbnb's MVP was a simple website that allowed users to list their apartments for rent. This allowed Airbnb to learn about the needs of its users and to build a community of users who were interested in renting out their apartments.
The benefits of using an MVP
There are many benefits to using an MVP. Some of the most important benefits include:
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Find a path to becoming a mvp. Learn more at:
OpenCourser.com/topic/hasnxf/mv
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
mvp.
Provides a comprehensive overview of the Lean Startup methodology, which is essential for developing and launching successful MVPs. It covers topics such as customer development, hypothesis testing, and iterative development.
Practical guide to building and launching MVPs. It includes a step-by-step process for developing and testing your ideas, as well as case studies of successful startups that used the Lean Startup methodology.
Explores the challenges that large companies face when trying to innovate. It explains why established companies often fail to launch successful MVPs, and provides advice on how to overcome these challenges.
Comprehensive guide to starting and running a successful startup. It covers all aspects of the startup process, from developing your idea to launching your product or service.
Provides a practical guide to using design thinking to solve problems and create value. It includes a section on how to use design thinking to develop MVPs.
Provides a simple and effective way to get feedback from customers on your MVP. It is essential for understanding how to test your assumptions and improve your product or service.
Provides a step-by-step guide to using the Lean Product Process to develop and launch MVPs. It includes case studies of successful startups that used this process.
Provides a checklist of 25 steps to follow when starting a startup. It includes a section on how to develop and launch an MVP.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/hasnxf/mv
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