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Find a path to becoming a Technology Industry. Learn more at:
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Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Technology Industry.
Explores the reasons why large, successful companies often fail to innovate and adapt to new technologies. It argues that large companies are often too focused on their current customers and products and fail to see the potential of new technologies that could disrupt their markets.
Discusses the challenges of marketing and selling technology products to mainstream customers. It argues that there "chasm" between early adopters and mainstream customers and that different marketing strategies are needed to reach each group.
Introduces the concept of the "lean startup" and provides a framework for building successful businesses that focus on customer feedback and iterative development.
Provides a contrarian view of the startup world and argues that successful startups should focus on creating new markets rather than competing in existing ones.
Provides a raw and honest account of the challenges and rewards of building a startup. It offers practical advice on topics such as hiring, firing, and fundraising.
Provides a practical guide to getting customers for your startup. It covers topics such as marketing, sales, and customer service.
This ancient Chinese military treatise can be applied to business and technology. It offers insights into strategy, planning, and execution.
Builds on the ideas in "The Innovator's Dilemma" and provides a framework for creating and sustaining successful growth in organizations.
Provides a simple and effective framework for evaluating and developing good strategies.
Provides a comprehensive guide to building a successful startup. It covers topics such as customer development, fundraising, and marketing.
Provides a practical guide to using lean principles to develop and launch successful products.
This novel tells the story of a team of IT professionals who are trying to save their company from a major IT disaster. It provides insights into the challenges and rewards of working in IT.
This sequel to "The Phoenix Project" follows the story of a software developer who is trying to save her company from a major software disaster. It provides insights into the challenges and rewards of working in software development.
Provides a comprehensive guide to implementing DevOps practices in technology organizations.
Provides a practical guide to implementing continuous delivery practices in software development.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/jq1dqd/technology
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