We're still working on our article for Startup Businesses. Please check back soon for more information.
Find a path to becoming a Startup Businesses. Learn more at:
OpenCourser.com/topic/q2212c/startup
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Startup Businesses.
Introduces the Lean Startup methodology, a scientific approach to building and managing a startup that emphasizes customer feedback and rapid iteration.
Focuses on how to acquire customers for a startup. The authors provide a step-by-step guide to developing and executing a traction strategy.
Explores the challenges faced by established companies when they try to innovate. The author, Clayton M. Christensen, renowned expert on innovation and disruptive technologies.
Provides a practical framework for developing and testing business models. The authors offer a structured approach to identifying and validating key assumptions.
Offers a candid and practical guide to the challenges of running a startup. The author, Ben Horowitz, successful entrepreneur and investor who has founded and led several technology companies.
Provides a comprehensive guide to all aspects of starting and running a startup. The authors offer practical advice on everything from developing a business plan to raising funding.
Provides a detailed guide to the legal and financial aspects of venture capital deals. The authors offer insights into how to negotiate and structure terms that are favorable to both startups and investors.
Offers practical advice on how to launch and market a startup. The author, Guy Kawasaki, renowned marketing expert who has worked with some of the world's most successful startups.
Provides a practical guide to using data to improve startup performance. The authors offer a step-by-step approach to collecting, analyzing, and interpreting data.
Offers a simple and effective way to test startup ideas with potential customers. The author, Rob Fitzpatrick, provides a proven framework for getting honest feedback without leading or influencing respondents.
Offers essays on various topics related to startups, including hiring, fundraising, and marketing. The author, Paul Graham, successful entrepreneur and investor who founded Y Combinator.
Offers a contrarian perspective on how to build a successful startup. The authors argue that startups should focus on creating new markets rather than competing in existing ones.
Offers a provocative analysis of the tech industry. The author, Scott Galloway, argues that the tech industry is dominated by four companies (Amazon, Apple, Facebook, and Google) and that these companies are using their power to stifle competition.
Explores the challenges faced by startups when they try to move from early adopters to mainstream customers. The author, Geoffrey A. Moore, offers a framework for understanding and overcoming this challenge.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/q2212c/startup
Save
