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User Behavior Analytics

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Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in User Behavior Analytics.
Classic in the field of web analytics and provides a comprehensive overview of the techniques and tools used to measure and analyze user behavior on websites. It is written by a leading expert in the field and is suitable for both students and practitioners.
Provides a broad overview of the field of digital analytics, covering both theoretical foundations and practical applications. It is written by a leading expert in the field and is suitable for both students and practitioners.
Provides a practical guide to using data analytics to improve decision-making and performance in organizations. It is written by two leading experts in the field and is suitable for both students and practitioners.
Provides a comprehensive overview of the field of human-computer interaction (HCI) and user experience (UX) design. It covers the theoretical foundations of HCI and UX, as well as practical methods for designing and evaluating user interfaces.
Provides a comprehensive overview of the field of information architecture. It covers the theoretical foundations of information architecture, as well as practical methods for designing and organizing information systems.
Classic in the field of web usability. It provides a comprehensive overview of the principles of user-centered design and how to apply them to the design of websites.
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