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Multivariate Testing

Multivariate testing is a powerful technique that can help you increase conversion rates, improve user experience, and reduce costs. It involves creating multiple variations of a page or asset, each with a different design, layout, or content, and then randomly showing them to visitors to see which variation performs best.

Path to Multivariate Testing

We've curated three to help you on your path to Multivariate Testing. Use these courses to develop your skills, build background knowledge, and put what you learn to practice.

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Multivariate Testing

Multivariate testing (MVT) is a technique used to test the effectiveness of different versions of a web page or other digital asset. It involves creating multiple variations of a page, each with a different design, layout, or content, and then randomly showing them to visitors to see which variation performs best.

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