May 1, 2024
4 minute read
Public opinion is the collective attitude or sentiment of a population or group of people regarding a particular issue or topic. It is often measured through surveys and polls, and can be used to gauge the level of support for a particular policy or candidate, or to identify areas of concern or dissatisfaction within a population. Public opinion can be shaped by a variety of factors, including the media, education, and personal experiences.
Why Learn About Public Opinion?
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Find a path to becoming a Public Opinion. Learn more at:
OpenCourser.com/topic/z6bme4/public
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Public Opinion.
By Elisabeth Noelle-Neumann examines the phenomenon of the "spiral of silence," in which individuals who hold minority opinions are reluctant to express them for fear of isolation. Noelle-Neumann argues that this can lead to a situation in which the majority opinion appears to be more widespread than it actually is.
By John Dewey explores the relationship between the public and its problems. Dewey argues that the public is not a passive recipient of information but rather an active participant in the process of shaping public opinion. He also emphasizes the importance of education in helping the public to understand and address its problems.
By Harold Lasswell examines the relationship between public opinion and propaganda. Lasswell argues that propaganda can be used to shape public opinion and that it is essential for citizens to be aware of the techniques of propaganda.
By Bernard Berelson examines the relationship between the mass media and public opinion. Berelson argues that the mass media can play a powerful role in shaping public opinion but that it is important to understand the limitations of the media's influence.
By Robert M. Worcester provides a comprehensive overview of public opinion polling. Worcester discusses the history of polling, the different types of polls, and the methods used to conduct polls. He also provides advice on how to interpret poll results.
This handbook provides a comprehensive overview of the field of public opinion research. It covers a wide range of topics, including the history of public opinion research, the different theories of public opinion formation, and the methods used to measure public opinion.
By Thomas E. Patterson examines the relationship between public opinion and political communication. Patterson argues that public opinion is not simply a reflection of the media's coverage of politics but rather a product of a complex interaction between the media, the public, and political elites.
Examines the relationship between public opinion and environmental policy. Davies argues that public opinion can play an important role in shaping environmental policy but that it is important to understand the complexities of this relationship.
Provides a comprehensive overview of public opinion in the European Union. Rose discusses the history of public opinion research in the EU, the different theories of public opinion formation, and the methods used to measure public opinion.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/z6bme4/public
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