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Advanced Branding

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Become a Public Relations Specialist,

How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand, in this course with marketing expert Brad Batesole.

Contents:

  • Introduction
  • 1. Components of Branding
  • 2. Brand Research
  • 3. Brand Development
  • 4. Brand Experience
  • 5. Brand Touchpoints
  • 6. Brand Management
  • 7. Brand Loyalty
  • 8. Brand Validation
  • Conclusion
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Length 1h 10m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Brad Batesole
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Enterprise Marketing Brand Management Brand Strategy Brand Development

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Marketing Brand Promotions $45k

Marketing and Brand Development $51k

Logo Designer $61k

Branding & Marketing Specialist $68k

Brand Marketing Consutlant $78k

Manager, Branding & Marketing $80k

Branding $83k

Marketing Brand $92k

Senior Branding & Marketing Manager $99k

Group Manager, Branding and Channel Marketing $100k

Manager, Strategic Marketing and Branding $103k

Manager, Global Marketing & Branding $124k

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Rating Not enough ratings
Length 1h 10m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Brad Batesole
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Business
Tags Marketing Enterprise Marketing Brand Management Brand Strategy Brand Development

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