Macro Environmental Analysis and Business Strategy
An Introduction
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is for anyone looking to learn about business strategy and globalisation. It will be useful for business managers and students of management looking to understand the concepts, framework and techniques needed for environmental scanning. Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.
Topics Covered- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
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| Rating | Not enough ratings |
|---|---|
| Length | 2 weeks |
| Effort | 3 hours per week |
| Starts | Jan 20 (226 weeks ago) |
| Cost | $74 |
| From | Coventry University via FutureLearn |
| Download Videos | Only via web browser |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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| Rating | Not enough ratings |
|---|---|
| Length | 2 weeks |
| Effort | 3 hours per week |
| Starts | Jan 20 (226 weeks ago) |
| Cost | $74 |
| From | Coventry University via FutureLearn |
| Download Videos | Only via web browser |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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