Marketing
Conversion Rate Optimization
Improve your Digital Marketing Skills,
Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization. This course teaches marketers and business owners how to best approach the often intimidating world of website testing and optimization. Learn how to use data, surveys, and testing to better understand your target audience and website visitors. See how to best prioritize testing opportunities, create great test hypotheses, and then set up and run tests. Finally, discover how to analyze the test results to draw actionable insights that can have immediate impact on your bottom line. This is a great course for anyone who wants to improve conversions of all types, filled with case studies and personal insights acquired from instructor Jim Huffman's years of experience as an in-demand growth consultant.
Contents:
- Introduction
- 1. Overview of Conversion Rate Optimization (CRO)
- 2. Setting CRO Goals
- 3. Conducting CRO Research
- 4. Prioritizing Testing Opportunities
- 5. Setting Up Your Tests
- 6. Analyzing and Optimizing Experiments
- 7. Culture of Testing
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| Rating | Not enough ratings |
|---|---|
| Length | 58m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Jim Huffman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Online Marketing Marketing Strategy Conversion Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Rate Agent $40k
Rate Technician 2 $46k
Rate desk support $61k
International Rate Specialist $64k
Conversion Analyst 1 $66k
Conversion DBA $75k
Conversion Engineer $84k
Database Conversion $90k
Head of E-Commerce Conversion Rate and Web Development $94k
Conversion $94k
Specialist-Rate Analyst, Economic Rate & Research $102k
Conversion Architect $118k
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| Rating | Not enough ratings |
|---|---|
| Length | 58m |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Jim Huffman |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Online Marketing Marketing Strategy Conversion Marketing |
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