Advanced Digital Marketing

Heads up! This course may be archived and/or unavailable.

Storytelling is key to communicating your message and brand, but the way we tell and consume these stories has changed drastically over the years. Gone are the days where these narratives arrive in a few predetermined formats as we now take in media across a variety of platforms. Our Transmedia Storytelling course helps you develop your skills in storytelling and apply those to a variety of formats and media, allowing you to reach and impact your audience, no matter where they may be.

Stories help provide context for your audience outside their immediate knowledge of your brand. Transmedia storytelling helps you flesh out critical information, backstory and details through multiple forms of media.

In this expert-led online course, you'll consider and construct your multiple narratives and develop strategies to deploy these stories across a variety of genres that include comic books, film, television programs, web content, mobile content, social networks and games. In the end, you will create an engaging and immersive experience that reaches your audience and captures their attention in exciting new ways.

This course is part of the Advanced Digital Marketing Certificate, which includes: