Branding for Differential Advantage with Jagdish Sheth
Creating a Differential Competitive Advantage -Jagdish Sheth,
This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is an intangible asset often commanding 5-10 times product revenue. For example, the highest brand value today is Apple, which has replaced Coca Cola as the highest intangible value asset.Get a Reminder
| Rating | Not enough ratings |
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| Length | 4 weeks |
| Starts | Jul 3 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Starts | Jul 3 (earlier today) |
| Cost | $49 |
| From | University System of Georgia via Coursera |
| Instructor | Jagdish Sheth |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Leadership And Management |
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