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China Strategy

Doing Business in China,

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.
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Rating 5.0 based on 5 ratings
Length 5 weeks
Effort 4 weeks of study, 3 hours/week
Starts Jun 26 (45 weeks ago)
Cost $49
From The Chinese University of Hong Kong via Coursera
Instructors Prof. Xufei Ma, Dr. Frank Ng
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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What people are saying

excellent video lectures complemented

Excellent video lectures complemented with an even better presentation and lecture slides.

entering the chinese market

Great presentations on just about every aspect that one should consider before entering the Chinese market.

lacks material for digital

Nicely organised, only lacks material for digital part.

about every aspect

consider before entering

even better presentation

experts who gave

Professor Ma has done a great job with this course and his experts who gave their opinions had a lot of useful things to say.

gave their opinions

great presentations

highly recommend

Highly recommend!

nicely organised

professor ma

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Compliance Specialist, China Market $58k

Retail Relations Leader - China $59k

Associate China Program Manager $63k

Marketing Specialist - China $70k

Analyst, China Studies Center $73k

Project Manager CHINA , USA $85k

Correspondent, Vogue TV China $96k

Product manager - China $104k

marketing communication manager/china $133k

Financial Controller - China $167k

General Counsel, China $182k

Assistant General Counsel, China $223k

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Rating 5.0 based on 5 ratings
Length 5 weeks
Effort 4 weeks of study, 3 hours/week
Starts Jun 26 (45 weeks ago)
Cost $49
From The Chinese University of Hong Kong via Coursera
Instructors Prof. Xufei Ma, Dr. Frank Ng
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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