Content Strategy for Professionals
Expanding Your Content’s Reach
Content Strategy for Professionals,
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern
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| Rating | 4.3★ based on 16 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 1-3 hours/week |
| Starts | Jul 17 (44 weeks ago) |
| Cost | $59 |
| From | Northwestern University via Coursera |
| Instructors | Candy Lee, John Lavine, Randy Hlavac |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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What people are saying
mostly just talking heads
There are very few graphics or photos, it's mostly just talking heads.
inappropriate rating was done
Inappropriate rating was done for me.
nowhere near as useful
Nowhere near as useful as the first two courses.
different popular social media
Lots of ideas and techniques for cost-effectively working with different popular social media platforms.
professor randy hlavac specialization
I will enroll in professor RANDY HLAVAC specialization too.
cost-effectively working with different
definitely getting value from
I'm definitely getting value from this course.
please open capstonr
Please open capstonr course soon Great course!
thanking yousaradwati chatterjee
Trying to complete the Case Study without completing the last few topics did not make sense to me.If you can check and rectify that for future students it will be great!Thanking YouSaradwati Chatterjee I wish they'd have a higher level of interactivity because sometimes it gets quite boring.
applicable straight away
Great course, informative, relevant, easy to digest and applicable straight away.
gets quite boring
graphics or photos
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Coordinator, Content Strategy, Native $44k
Content Strategy Coordinator $58k
Strategy Analyst, Corporate Strategy $73k
Content $76k
Content Planning & Strategy Copywriter $76k
Associate Wells Fargo Enterprise Content Strategy Program Manager $82k
Associate Global Co-Head, Brand and Content Strategy $102k
Strategy and M&A $126k
Regional Wells Fargo Enterprise Content Strategy Program Manager $133k
Content strategy $188k
Content strategy Consultant $191k
Content strategy Lead $209k
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| Rating | 4.3★ based on 16 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 1-3 hours/week |
| Starts | Jul 17 (44 weeks ago) |
| Cost | $59 |
| From | Northwestern University via Coursera |
| Instructors | Candy Lee, John Lavine, Randy Hlavac |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business Marketing Business Strategy |
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