Google SEO Capstone Project
Search Engine Optimization (SEO),
SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.
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Rating | 4.7★ based on 41 ratings |
---|---|
Length | 5 weeks |
Starts | Jul 10 (43 weeks ago) |
Cost | $79 |
From | University of California, Davis via Coursera |
Instructor | Rebekah May |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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What people are saying
great course
Great course that gives you practical understanding of SEO concepts and encourages one to implement skills learned through modules 1-5 in the final project.
Great Course & Specialization !
Great course, it does need an update though since it still references google +.
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my work
I had two assignments where two of my three peers passed my submissions while a third individual would fail my work citing that I was missing components of the assignments that were actually present.
Many of the times, I have found that other students who marked my work do not give me real, constructive feedback which would help improve the quality of my work, or in other times, simply fail me on every criterion for no reason even when I have completed it, which delays the process of getting your work remarked.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Website Designer 1 $46k
Website Technician $58k
Website Developer 1 $62k
Website and Content Developer $62k
Website Merchant $66k
Website Programmer $73k
Website Maintenance $77k
Website QA $78k
Website Publisher $83k
Website Builder $85k
RF OPTIMIZATION $136k
Optimization Strategist 2 $174k
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Rating | 4.7★ based on 41 ratings |
---|---|
Length | 5 weeks |
Starts | Jul 10 (43 weeks ago) |
Cost | $79 |
From | University of California, Davis via Coursera |
Instructor | Rebekah May |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Strategy |
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