Viral Marketing and How to Craft Contagious Content
Object Oriented Java Programming: Data Structures and Beyond,
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
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| Rating | 4.2★ based on 16 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Jun 26 (47 weeks ago) |
| Cost | $95 |
| From | University of Pennsylvania, University of California San Diego via Coursera |
| Instructors | Jonah Berger, Mia Minnes, Leo Porter, Christine Alvarado |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Programming Business |
| Tags | Computer Science Business Marketing Software Development Personal Development |
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What people are saying
keep me aboard even
Maybe it was not exactly what I was searching for, but interesting enough to keep me aboard even so.
knowledge about viral marketing
This was an easy-to-follow -course with some nice knowledge about viral marketing and what kind of content people share (or don't) .
had already read
I had already read the book so it was a summary for me.
other famous brands
Nonetheless, great use of stories on other famous brands to highight the topic being discussed.
topic being discussed
enjoyed this small
Enjoyed this small course and ways to craft the contagious contents.
not sure why
Not sure why it is 4 weeks.
contagious contents
describes how
It describes how an idea is spread and why an idea can be viral.
easy-to-follow -course
extremely helpful
I found this to be extremely helpful.
not exactly
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| Rating | 4.2★ based on 16 ratings |
|---|---|
| Length | 5 weeks |
| Starts | Jun 26 (47 weeks ago) |
| Cost | $95 |
| From | University of Pennsylvania, University of California San Diego via Coursera |
| Instructors | Jonah Berger, Mia Minnes, Leo Porter, Christine Alvarado |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Programming Business |
| Tags | Computer Science Business Marketing Software Development Personal Development |
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