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Annual Campaigns

Fundraising and Development,

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
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Rating 3.5 based on 9 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jun 26 (47 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Michelle Poesy
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy Leadership And Management

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What people are saying

calendar usually looks like

Good content thanks Instructors were better in Course 1.Examples of what a solicitation calendar usually looks like and includes would have been nice for visual learners.Instructions provided only for Microsoft Office, not MacOS.Staff did not reply to comments posted on Discussion Boards.No way to report incongruence in grading by people who admittedly (through discussion posts) were not even interest in actually grading assignments.

comments posted on discussion

how annual campaigns work

This course provided me with a very good understanding of how annual campaigns work.

presenters spoke too quickly

There was a great deal of information to absorb, and the reasons I don't give it five stars are two - (1) one of the presenters spoke too quickly and (2) it took three months to get sufficient reviews of my final project.

professor could ask questions

Methodology is good, but still prefer that there's a scheduled class where students and the professor could ask questions, and discuss more about the report/ assignments.

scheduled class where students

visual learners.instructions provided only

all you need

All you need to know about annual giving I think the info was good.

assessments matched them

If the assessments matched them, I would give this course a 5.

much actionable feedback

Most people give high grades, but don't give much actionable feedback.

through discussion posts

took three months

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Assistant Annual Giving $31k

Office of Annual Giving $33k

Supervisor Annual Giving Officer $44k

Annual Giving Specialist $50k

Senior Annual Giving Coordinator $51k

Leadership Annual Giving Officer $56k

Annual Giving Team $56k

Annual Giving Fundraiser $56k

Annual Giving Program $57k

Project Manager- Annual Giving $62k

Senior Annual Giving Team $70k

Program Manager, Annual Giving $77k

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Rating 3.5 based on 9 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jun 26 (47 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Michelle Poesy
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy Leadership And Management

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