Strategic Marketing

Heads up! This course may be archived and/or unavailable.

The best marketing strategies are data-driven, guided by clearly defined goals, and tied to the overall business strategy. Business leaders with marketing knowledge can ensure that customers are successfully engaged and that marketing and business strategies are aligned. Successful leaders can also contribute to creating a memorable brand and communication their organization's story.

This course provides the essential knowledge of current marketing practices, tools, and research techniques for those new to the field. You will learn from highly qualified instructors with extensive marketing experience, gaining the tools and knowledge to:

The success of any business is dependent on building an engaged team with goals aligned with the organization's corporate strategy. Upon completion of this course, you will be able to draw on key marketing concepts and theories to engage your customers, strategically approach your market, and develop your organization's brand.

This course is a part of the Business Administration Certificate, which includes: